Gaining the most from Multimedia & Social Networking for your Club

Who is Lara Solomon?

• Owner of the Mocks brandwww.MyMocks.com

• Author of Brand New Day – The Highs & Lows of Starting a Small Business

www.BrandNewDay.com.au

• Chief Rabbit at Social Rabbitwww.SocialRabbit.net

• Winner of Telstra NSW Micro Business Award 2008• Finalist in Telstra Young Businesswoman Award in 2005 and 2008• Blogger for www.SmartCompany.com.au

These are Mocks – sock covers for mobile phones

TODAY• Introductions by you

• What social media is

• What Facebook can offer your club

• What Twitter can offer your club

• What YouTube can offer your club

• What else you could use

• How to decide what to use

Let’s Watch a Video

What is Social Media?

How many Social Networking Sites are out there?

Take a guess…………..

Top 20 Social Networking Sites in the world….

Source: Wikipedia.com Jan 2010

Rank Name Description/Focus Registered users Registration1 Facebook General. 600 million Open to people 13 and older

2 Qzone General. In Simplified Chinese; caters for mainland China users 300 million Open to the General Public

3 Twitter General. Micro-blogging, RSS, updates 145 million Open4 MySpace General, but with a music focus. 130 million Open to ages 13 and up.5 Windows Live Spaces Blogging (formerly MSN Spaces) 120 million Open

6 Habbo General for teens. Over 31 communities worldwide. Chat Room and user profiles. 117 million Open to people 13 and older

7 Orkut General. Owned by Google Inc. Popular in Brazil and decreasingly, in India 100 million Open to people 18 and older,

8 Friendster General. Popular in Southeast Asia. No longer popular in the western world. 90 million Open to people 16 and older. No

children allowed.

9 hi5General. Popular in India,Portugal, Mongolia, Thailand, Romania, Jamaica, Central Africa and Latin America. Not popular in the USA.

80 million Open to people 13 and older. No children allowed.

10 LinkedIn General but mainly business 85 million Open to people 18 and older.

11 Tagged General. Subject to quite some controversy about its e-mail marketing and privacy policy. 70 million Open

12 Flixster Movies 63 million Open to people 13 and older13 Vkontakte Russian social network. 59 million Open

14 NetlogGeneral. Popular in Europe, Turkey, the Arab World and Canada's Québec province. Formerly known as Facebox and Redbox

59 million Open to people 13 and older

15 MyLife Locating friends and family, keeping in touch (formerly Reunion.com) 51 million Open

16 Classmates.com School, college, work and the military 50 million Open to people 18 and older17 Odnoklassniki General. Popular in Russia and former Soviet republics 45 million Open18 Bebo General. 40 million Open to people 13 and older19 Badoo General, Popular in Europe 37 million Open to people 18 and older

20 Flickr Photo sharing, commenting, photography related networking, worldwide 32 million Open to people 13 and older.

Source date: 16/2/10

Age of users on social networking sites

Source date: 16/2/10

Demographics of users on social networking sites

Before You Start Work out What You Want

Think about…- Why do you want to use social media?- Do your audience use it?- What do you want to achieve from using it?

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The Different Facebook Accounts

A Facebook Page

Why Facebook Pages

Why have a Page?• To promote your product /service/business• To increase brand awareness• To reach people globally• To increase the number of people you reach• To increase sales• To tell customers about new products/services• To get feedback on products/services• To create a community for your business/brand• To engage your customers• To increase purchase intent• To build a relationship with your audience• To make your customers feel loved!

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Page appears in online search

Page updates appear in news feeds of fans

Position Your Club as an Expert

Promote Events

Consumers answering each others questions

Grow A Community

Engage with Your Audience

Consumers saying that they haven’t received their Mocks

Listen to Your AudienceLove negative comments!

Stats on Fans

Facebook Ad’s

Fans grew from 4,333 to 336,000 due to this ad

Applications

Building your Page

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• Quality posts• Regular posting• Commenting on visitors posts & comments• Posting on other RELEVANT pages• Competitions (see Facebook guidelines)• Incentise potential visitors to join your page• Facebook ad’s• Branded applications, eg gifting• Events, it could be a virtual event• Sending updates to the people who like your page• Photos of people who like your page on your page that they can tag themselves in• Check out what other pages are doing that works, and copy them• Fun posts eg what do you think FBG stands for?• Guest posts• Q&A time on your page• Likers only coupons

Experiment… try… rework… try again!

Building Your Page

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• Add a Facebook like box to your website• Add a social plugin to your website• Add a Facebook link to your email signature• Add a Facebook link to your enewsletter• Offer free content to get people to like your page• Ask people to share• Invite all your Facebook friends to like your page• Find the influencers in your field and try to associate with them (their fans will follow them)• Visit other pages and post content on there to drive people back to your page• Ask your visitors what they want• Keep true to your purpose• Set goals• Keep up to date on the new Facebook additions

Experiment… try… rework… try again!

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Twitter is Growing

Twitter Usage

March 2010 statistics

Twitter Usage

March 2010 statistics

Twitter is Growing

– Average age on Twitter is 39 Years Old– 2.5 Million Australians are on Twitter

Twitter search for Gymnastics

Twitter search for #Gymnastics

Customise your page

Customise your page

Your profile appears in online searches

Drive people to your website

Hashtags

Direct to your FB page

Promote blogs

Research

Starting on Twitter

• Jump in!

• Choose to use it for personal or business - choose your name accordingly

• Personalise your profile with a photo

• Follow people

• Follow the top Twitter users for ideas

• Search and see who is talking about your keywords

• Engage/talk to people

• Follow people who follow you (when you start)

• Communicate with customers

• Use favourites to save your favourite messages

• Publish helpful content

• Use Twitter for events – hashtags for others to follow

Starting on Twitter

• Create quality content that will generate interest when someone reads it

• Have a link to allow people to find out more if they like your tweet

• Tweet regularly. Twitter is all about “recentcy” and your efforts to keep your

content fresh are handsomely rewarded by Google and others

• Get going! You really could be generating leads using Twitter

• Remember to use keywords important to your business in your tweets

Twitter Don’ts

• Be Overly Self-Promotional

• Only Include Links to Your Own Blog

• Follow Anyone and Everyone

• Don’t Establish a Personality

• Don’t Interact With Other Twitter Users

• Don’t Share Your Twitter Profile on Your Website

• Don’t Monitor Your Own Brand Chatter

• Don’t Customize Your Twitter Profile

• Only Tweet Once Per Week

Measuring Twitter

• The number of followers you have is a measure of your raw

distribution power!

• Use Twitter Grader (www.twitter.grader.com)

• Look at how many @replies you get on tweets

• Number of new leads and visitors

App’s for Twitter

TweetDeck.com

Can also be used to update your Facebook pagePlus you can now schedule messages on it

Search for Gymnastics Clubs

Create Your Own YouTube Channel

Why YouTube?

Why YouTube?

Other Ideas

1. Start a Blog, this could be a photo blog on Flickr, or a text blog using Wordpress, a podcast blog or a video blog on YouTube. This can be used to promote the club further, to get people interested in what is happening, drive traffic to your website & help your website SEO.

2. Add Social Media links to your website, make it easy for people to find you

3. Do a survey with your members, to find out which social media they are using

4. Use Facebook Places or FourSquare, to allow people to check in at the club

5. Use Eventbrite, to publicise events, both free and paid ones

How to Determine the Best Solution for Your Club

• Which one do you enjoy using?• How much time do you have?• Who will implement it?• Can you be consistent?• Does it fit into your marketing strategy?• What content do you already have?

- HARD WORK

You Should know that Social Media is….

- PART OF MARKETING- NOT A SILVER BULLET- A WAY TO PROMOTE- SOMETHING THAT TAKES TIME

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www.SocialRabbit.net

http://au.linkedin.com/in/LaraSolomon

www.Facebook.com/SocialRabbit

www.Twitter.com/LaRoo

www.YouTube.com/user/TheSocialRabbit

Questions

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If you need Help Social Rabbit offers:• Hands on training workshops on Facebook, Twitter, Blogging and LinkedIn• Facebook page reviews to give you ideas of what is working & what can be improved• Online Facebook training software – launching on Feb 1st• Social Media strategies for your club• Social Media implementation• Free articles and Tips at www.SocialRabbit.net