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Social Media for Restaurants
WHY USE SOCIAL MEDIA?
“Word of Mouth” marketing has long been a proven strategy for successful restaurants.
* 76% of consumers think that businesses don't tell the truth in advertising
WHY USE SOCIAL MEDIA?
Social media is simply an extension of word of mouth marketing that can efficiently:
• Create authenticity • Build brand awareness• Provide customer service• Perform market research• Promote events that add value to
guests• Distribute relevant and original
content• Connect guests to each other• Control the medium
• #1 Social Networking site
• Connect with guests with your restaurant and with each other
• 8/08 - 100 million users 4/09 - 200 million users• Create special deals,
post unique content, make announcements
URBAN SPOON
• Peer-to-peer reviews of restaurants
• Access to critic, blogger and peer-to-peer reviews
• Monitor what your guests are saying about your restaurant
YELP
• Peer-to-peer reviews for shopping, restaurants and services.
• 22.8 million unique visitors in 1/09
• Find out what your guests are saying, post special deals or events, respond to comments
BLOGS
• Communicate thoughts in an online journal format
• Blogs are about passionate people talking about what they know best
• Share the stories behind menu items, post a series of videos showing the preparation of a dish, talk about what is going on in the restaurant
• Short messages that are searchable and all the rage
• Doubled in users March 2009
• Grow conversations, develop a following, become a thought leader, talk about what’s going on in your restaurant
TEXT
• Communicate with consumers through text messaging• 95% of Text messages are opened• Deliver coupons and promotional codes
YOUTUBE
• User generated videos rich in content
• You’re the TV station!• Create videos that
showcase products and services, encourage guests to upload video testimonials, share links to videos on other channels
WHERE DO I START?
• Craft a plan (POST)– People– Objective– Strategy– Technology
• Start slow• Ask for help
TIPS
• Have a personality, a perspective and passion
• Understand your guests have opinions and they will share it with others whether you like it or not
• Make a schedule, budget time and create specific goals
• Be evolutionary not revolutionary• Think like your guests
NEXT ACTIONS
• Leverage the relationship with your current guests• Search for your business or a competitor on a social media
site• Submit a review on a restaurant• Empower a team within your organization• See how Gary Vaynerchuck has revolutionized the wine
business: http://garyvaynerchuk.com/
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