Date Sat 3rd Dec 2012. EB 0.9 Bath University
Social Media for PractitionersMike Johnston
some issues
some issues
RIENDS?
some issues
some issues
some issues
social m
edia
some history
WEB 1.0
some history
WEB 2.0
Practitioners
The ‘Reputation Economy’
Attention
Conversation
Learning
The power of networks
case study 1
case study 2
3 questions
what social media platforms are best suited?
what ‘voice’ do you need to use?
what are his competitors doing?
how can he differentiate himself?
case study 4
See the LSE’s Academic’s guide to Twitter
Tweeting
✤ join!
✤ writing
✤ following
✤ retweeting
✤ hashtags#(Twitterfall)
✤ etiquette
See the YouTube creator’s Playbook
See how Journalists are using Instagram
tips
Use Google Alerts
Use a ‘reader’ of some sort
Enjoy it
Give it time
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