What can SOCIAL MEDIA do for my non-profit?by Aneta Hall
Trends in “Social Media for Social Change”
Examples of non profits’ usage of Social Media
Setting expectations
Getting started
AGENDA
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BLOG
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Social Media for Social Change
CITIZEN JOURNALISM - Social Media users are where news happen / help spread information faster than traditional media
MICRO-FUNDRAISING Red Cross “Help Haiti” $10 donations through SMS/text messaging raise $18 million.
WORD OF MOUTH / VIRAL MESSAGE SPREAD - volume of mentions & global reach of Social Media channels rivals those of traditional media
#IranElection: 2 Million tweets, 1 in 4 tweets were re-tweeted
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Major Non-profits using Social Media
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Can YOU (small non-profit) use Social Media successfully to…?
Publicize your causes
Find new volunteers/donors
Engage with members
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http://www.stamfordymca.org/
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http://www.domuskids.org/
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http://www.linkedin.com/groupRegistration?gid=1837480
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http://www.steppingstonesmuseum.org/
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OK, I am excited…
HOW DO I GET STARTED?
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Social Media are tools in your marketing toolbox.
SOCIAL MEDIA = TOOLS in your marketing toolbox.
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How to get started…
Step 1:
listen
Step 2: be there,engage,contribute
Step 3:
build audience,relationships
Step 4:
capitalizeon your investment
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More Info.
Beth Kanter’s blog CT Association of Non Profits LinkedIn Group Jeff Pulver’s book “Read This First: The Executive’s
Guide to New Media” available on Amazon