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Social Media for High Net Worth Client Acquisition and Relationship Building
Summit Bank & Trust and Homestead Title
July 25, 2013
Social Media has completely changed the way we communicate.
How Do Your Customers Find You?
Facebook: The Numbers
“Mass Affluent” Americans (net worth between $100,000 and $1 million)
-- Usage has increased from 29% in 2010 to 61% to 2012
“Millionaires” (net worth of $1 million to $5 million)
-- Increased from 26% to 55%
“Ultra High Net Worth” individuals ($5 million to $25 million)
-- jumped from 27% from 52% over the same period
FacebookThis Not this
Linkedin:
“Mass Affluent” Americans (net worth between $100,000 and $1 million)
– Linkedin usage has increased from 10% in 2010 to 31% to 2012
“Ultra High Net Worth” individuals ($5 million to $25 million)
-- jumped from 18% from 40% over the same period
Linkedin: Charles Schwab & RidgeGate
Houzz.com
Pinterest.com
ASmallWorld.com
Reputation Management
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