• 2m (67 tweets every second)
• 45m (150% growth in 2 years)
• 167m daily views on
(* 4th. Arab Social Media report 2012 + Other sources)
Let’s look at some local (MENA) users’ stats*
• 1.0 – Technology , www Bubble• 2.0 – User content, Interactivity• 3.0 – Virtual Reality, Mobile Web, Engagement
The Evolution of the web
• Be where your customers are
• A powerful branding tool
• Do I need branding?
• The “connected” citizen
Benefits
• Using social media like printed media• Publishing old or irrelevant news • Using social media for “internal credit”• Giving the social media responsibility to a junior employee
• Not responding ( or responding late )• Forcing users to change between channels / mediums
Common pitfalls
• Create inviting and rewarding participation• Call to action• Get (and use) feedback• Decide on: what services? And what service channels?
• If you were in charge of X… What would you do in order to solve Y….?
Encourage participation
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