Languages
Pages
Legal
Social Media Fails & Flailscollected and categorized by @KempEdmonds
1. Wrong Account
2. Who’s Driving?
3. Rules & Regulations
4. Warning: Politically Incorrect
5. Out of Control
Have example to add?
Contact me:
Fails & Flails are presented in this order:
Wrong account. Brand damaged
Wrong account…
Wrong account. Made right
Could this be recovered from?
Only with prompt, frank honesty
Spelling counts!
WHO IS DRIVING?
Don’t give your keys to the intern
Manage change or it will manage you
Don’t let the robots drive
Double check scheduled messages
*this was posted during a controversy over horsemeat in Tesco beef products.
Double check scheduled messages
*posted following Aurora cinema massacre
If you can’t keep cool. Keep out.
If all else fails blame hackers
If that fails pick a fight
There are rules and laws
Know the law or lose your job
*this was posted by a CFO and revealed information(“Good numbers”) that shouldn’t have been released under FINRA/SEC regulations for publicly traded companies.
A guarantee is a promise. Deliver
Deliver on promises
*angry customers when Taco Bell’s Dorito Taco didn’t actually come out the day they said it was supposed to on their Facebook page.
No rights. No use.
Know of which you speak first
Some things aren’t funny. Ever.
Disasters can be a disaster
A disaster is not a joke
A disaster is not for promotion
Tragedy is not for hashtag jacking
Hashtag jacking: a worst practice
Know thy trending topics!
National tragedies are not on
Insensitivity hurts brands. Bad.
Donations for likes is a no no
Donations for retweets are worse
Asking in memoriam is in bad taste
Tragedy is a no fly zone
Comments on war no more?
Political turmoil is not for selling
Or is it...
*these are the stats from the link in the last slide
“I've always used my platform to provoke dialogue about important issues including HIV-AIDS, war
and homelessness. I'm well aware of the risks that come with this
approach and if this encourages further awareness and discussion about critical issues then all the
better.” - Kenneth Cole.
Out of Control#SMCvanFF
Perception is beyond control
Honest responses are not
You cannot control the crowd #dumb
Hashtag jacking; not just for companies
You cannot control the #crowd
You cannot control employees
You CAN control what happens next
Don’t be a hypocrite
You can’t run. You can’t hide.
You REALLY can’t control employees
You can control how you respond
I could not believe this one.
You really cannot control customers
THANK YOU!
I’ll try to update this presentation a few times a year and upload the newest version to
SlideShare.
If you find any examples of poor social media use drop me a line:
Twitter: @KempEdmonds