Publish Only

Content + Comments

Peer to Peer Community

The Spectrum of Social Media Engagement

f liffacebook public

(large user-base potential)facebook private

(who owns the data)owned platform

(expensive setup – maintenance)

Level of Interaction and Trust Increases as Peer-Level Balances(What Peer Community Are You In?)

What Platform is Best for Building Communities?(Where do you get community? Who owns the data and the list?)

Spectrum of Social Media Engagement by John McElhenney 5-13-14 / uber.la // cc: reuse w/attribution // @jmacofearth

Inspired by talk from Brian Parks from Socialmedia.org at SocialMediaBreakfast