Social MediaCIO Forum
June 3, 2010Charlotte, NC
Business in 140 Characters or Less
The PanelTerry Bledsoe
CIO, Catawba County Government
Chuck MuscianoVP &CIO, Martin Marietta Materials
Sandy PisitelloVP of IT, Lash Group
John Sanchez Infrastructure Manager and Social Media Enthusiast
Coca Cola Bottling Co. Consolidated
Socialthe
communication medium of
choiceInfo-Tech Research Group
Social networking is now
more popularthan e-mail*
Global time spent on social media is up
82%over last year*
Last year, Tweets grew
1400%Facebook’s greatest
growth has come from people aged
35-49*
*Source: Nielson Online
Every minute,
24 hoursof video is uploaded
to YouTube
LinkedIn has users on
every continentMedia
Twittera decent stand-in for
public opinion polls
Carnegie Mellon University
Who
Info-Tech Research Group
31%
50%
50%
53%
54%
55%
65%
78%
100%
69%
50%
50%
47%
46%
45%
35%
22%
0% 20% 40% 60% 80% 100%
Primary Industry
Manufacturing
Wholesale/Retail
Healthcare
Trans/Utilities/Comms
Financial Services
Business Services
Government
Education
Implemented Not Implemented
In the old world, I just did a survey. In the new world, I'm listening to every water cooler conversation out there. - Jim Sterne, Target Marketing Inc.“ ”
N=134
Is Using Social
Media?
Social Networks create the Friend-of-a friend (FOAF) trust model
Organizations need to be aware of the fact that customers are more likely to trust an opinion of a product or service of someone within their FOAF model than statements made by the company itself.
Info-Tech Insight:
Influence Rippleshttp://darmano.typepad.com/logic_emotion/2006/08/influence_rippl.html
Info-Tech Research Group
Set Goals When You Start
Info-Tech Research Group
Area of OpportunitySocial Media Goals
Marketing Build a positive brand image
Marketing Increase mind share
Marketing Gain customer insights
Sales Increase revenue per customer
Sales Acquire customers
Sales Gain customer insights
Service Increase customer retention
Service Increase customer satisfaction
Service Reduce cost of serving customers
Meet
Gavin“Life is a Stage… Perform”
“Leading, Inspiring, & Motivating Young People across Our Nation!”
2000 to 2008 Age 18 to 44
-8000
Info-Tech Research Group
Domain Opportunity Facebook Twitter LinkedIn YouTube
Marketing
Building Positive Brand Image Increasing Mind Share Gaining Customer Insights
Sales
Gaining Sales Insights Increasing Revenue Customer Acquisition
Service
Customer Satisfaction Increasing Customer Retention Reducing Cost of Service
ProvenUseful*
Potentially Useful
*Proven useful by statistical analysis of real-world implementations
Not
Created Equal
Social Networks
BLOGS
Empower the People
Hashtags
Crowd Sourcing
TwitterFall
#cio140
YesBUTwhat is Catawba County doing?
Social MediaCIO Forum
June 3, 2010Charlotte, NC
Presentation at:Catawba County Technology Presentations
Social MediaCIO Forum
June 3, 2010Charlotte, NC
Business in 140 Characters or Less
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