#SocialMedia BlitzFor #Startups
@MarshSutherlandNorth Essex Community
CollegeApril 11, 2012
OverviewOverview
• Setting up social media channels• Growing your audience• Creating valuable content
• Setting up social media channels• Growing your audience• Creating valuable content
My process for social media blitz success
My process for social media blitz success
My name is “Marsh”My name is “Marsh”
• CEO & Founder of SocialGrow, ReferralBonus, & FounderMatchup• 2X StartupWeekend Boston participant• StartupWeekend Spokane organizer• Recent AngelHack Social Media Marketer for FitGiver• Kind of a hype machine for Boston startups
• CEO & Founder of SocialGrow, ReferralBonus, & FounderMatchup• 2X StartupWeekend Boston participant• StartupWeekend Spokane organizer• Recent AngelHack Social Media Marketer for FitGiver• Kind of a hype machine for Boston startups
ExperienceExperience
Social Media ChannelsSocial Media Channels
1. Get a logo and a tagline2. Setup socialmedia@[domain] as
an email address3. Twitter4. Facebook5. YouTube
1. Get a logo and a tagline2. Setup socialmedia@[domain] as
an email address3. Twitter4. Facebook5. YouTube
What are the steps?
What are the steps?
Social Media ChannelsSocial Media Channels
• Assuming you have a company name & a landing page
• Cheap & decent? Fiverr.com• Tagline should be “One Simple
Thing”
• Assuming you have a company name & a landing page
• Cheap & decent? Fiverr.com• Tagline should be “One Simple
Thing”
Logo & TaglineLogo & Tagline
Social Media ChannelsSocial Media Channels
• Should simply be “socialmedia” @ the domain name
• “[email protected]• Because people leave
companies. That’s why.
• Should simply be “socialmedia” @ the domain name
• “[email protected]• Because people leave
companies. That’s why.
Social Media Email AddressSocial Media Email Address
Social Media ChannelsSocial Media Channels
• @”companyname” ideally• Actual name should be either
company name or founder’s name• Use your logo• Cool background graphic with
emotional appeal• Put relevant # hashtags in
description• Put in website address
• @”companyname” ideally• Actual name should be either
company name or founder’s name• Use your logo• Cool background graphic with
emotional appeal• Put relevant # hashtags in
description• Put in website address
1) Setup Twitter1) Setup Twitter
Social Media ChannelsSocial Media Channels
Social Media ChannelsSocial Media Channels
• Create a ”companyname” Like page• Use your logo• Cool cover graphic with emotional
appeal again• Put relevant keywords in description• Put in website address• Signup for Involver to aggregate
social media on FB Like page
• Create a ”companyname” Like page• Use your logo• Cool cover graphic with emotional
appeal again• Put relevant keywords in description• Put in website address• Signup for Involver to aggregate
social media on FB Like page
2) Setup Facebook2) Setup Facebook
Social Media ChannelsSocial Media Channels
Social Media ChannelsSocial Media Channels
• Create a ”companyname” YouTube channel page
• Use your logo• Cool cover graphic with
emotional appeal AGAIN ;)• Put relevant keywords in
description• Put in website address
• Create a ”companyname” YouTube channel page
• Use your logo• Cool cover graphic with
emotional appeal AGAIN ;)• Put relevant keywords in
description• Put in website address
3) Setup YouTube3) Setup YouTube
Social Media ChannelsSocial Media Channels
Growing Your AudienceGrowing Your Audience
• Follow thought leaders in your industry
• @ reply to thought leaders in your industry
• Engage in # hashtag discussions relevant to startups & your industry
• Re-tweet valuable content and aks them to “RT!” so it is retweeted
• See www.danzarrella.com
• Follow thought leaders in your industry
• @ reply to thought leaders in your industry
• Engage in # hashtag discussions relevant to startups & your industry
• Re-tweet valuable content and aks them to “RT!” so it is retweeted
• See www.danzarrella.com
TwitterTwitter
Growing Your AudienceGrowing Your Audience
• Ask all your friends to support you and Like your page
• Ask your friends to ask their friends to like your page to support you
• Post on relevant other Like pages asking people to Like your page to keep up with your new startup
• Post relevant, shareable content with hooks and calls to action
• Ask all your friends to support you and Like your page
• Ask your friends to ask their friends to like your page to support you
• Post on relevant other Like pages asking people to Like your page to keep up with your new startup
• Post relevant, shareable content with hooks and calls to action
FacebookFacebook
Growing Your AudienceGrowing Your Audience
• Ask all your friends to support you and subscribe to your YouTube channel
• Post interesting and funny videos showing your work in progress
• Go out and interview potential customers on camera asking them questions about problems that your product solves. Post those videos
• Create funny comical content
• Ask all your friends to support you and subscribe to your YouTube channel
• Post interesting and funny videos showing your work in progress
• Go out and interview potential customers on camera asking them questions about problems that your product solves. Post those videos
• Create funny comical content
YouTubeYouTube
Creating Valuable Content
Creating Valuable Content
• Create interesting content that is “newsworthy” you would want to share with your friends
• Ask questions to your audience to engage them in an online discussion
• Create a # hashtag discussion relevant to your industry once a week
• Create & share funny comical content
• Create interesting content that is “newsworthy” you would want to share with your friends
• Ask questions to your audience to engage them in an online discussion
• Create a # hashtag discussion relevant to your industry once a week
• Create & share funny comical content
All Social Media ChannelsAll Social Media Channels
Marsh SutherlandMarsh Sutherland
• Twitter: @marshsutherland• LinkedIn:
http://linkedin.com/in/marshcochransutherland
• Pinterest: http://pinterest.com/marshsutherland
• Twitter: @marshsutherland• LinkedIn:
http://linkedin.com/in/marshcochransutherland
• Pinterest: http://pinterest.com/marshsutherland
My Social Media ChannelsMy Social Media Channels
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