S O C I A L M E D I A 2 0 1 : C O N T E N T C U R AT I O N , T I M E M A N A G E M E N T & A U D I E N C E E N G A G E M E N T
K R I S T I C A S E Y S A N D E R S @ P Y M L I V E V P C R E A T I V E / C H I E F S T O R Y T E L L E R P L A N Y O U R M E E T I N G S . C O M
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• I manage programming for a community of 100,000+ meeting and event planners
• I’m the internal person who figures everything out from scratch to train others.
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L E A R N E R O U T C O M E S
Discover time & content management tools.
Understand which engagement metrics you should track.
Identify ways to connect & engage with your audience.
#1 #2 #3
@PYMLive #iaapbranchevent
L I S T E N , L I S T E N , L I S T E N
@PYMLive #iaapbranchevent
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H E L P, D O N ’ T H U R T
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B E C O N S I S T E N T
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E D I T O R I A L C A L E N D A R S R O C K
D O W N L O A D T H I S T E M P L AT E F R O M B L O G . H O O T S U I T E . C O M
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Y O U G O T TA A S K F O R I T
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@PYMLive #iaapbranchevent
T E S T, M E A S U R E , T W E A K
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@PYMLive #iaapbranchevent
T H I N G S T O M E A S U R E
Engagement Conversions to goalAudience growth
#1 #2 #3
@PYMLive #iaapbranchevent
T H I N G S T O A N A LY Z E
Engagement Conversions to goalAudience growth
#1 #2 #3
@PYMLive #iaapbranchevent
What content or behavior gains or loses followers?
What’s ignored? What’s loved? How do they engage?
Tickets? Purchases? Visits to website? Newsletter signups?
W H AT A R E Y O U R G O A L S ?( W H AT W I L L S U C C E S S L O O K L I K E ? )
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T I M E & C O N T E N T M A N A G E M E N T
L E T ’ S TA L K T O O L S
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@PYMLive #iaapbranchevent
twitter.com lists
news.me
nuzzel.com
@PYMLive #iaapbranchevent
contentgems.comlinkedin.com/pulse
medium.com
@PYMLive #iaapbranchevent
W H I C H T O O L S W I L L Y O U U S E ? Q U E S T I O N S ?
[email protected] @PYMLive #iaapbranchevent
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