Social
BY DAVE AQUINO
MarketingCampaign
Poster #1
When the temperature falls below zero, at least you can just turn up the dial on your thermostat.For youth living on the streets of Vancouver, a candle ! ame is often their main source of heat.
! is is a heater.
Donate. Volunteer. Do something. www.covenanthousebc.org
Poster #2
Oh — that's too bad that the interest rate on your savings account is so low. It must be tough.As for youth living on the streets of Vancouver, their entire savings is inside of a paper cup.
! is is a bank account.
Donate. Volunteer. Do something. www.covenanthousebc.org
Poster #3
One and a half bathrooms, 2 full bathrooms, a separate guest bathroom. Yes, it's such a big decision. As for youth living on the streets of Vancouver, a public washroom is often the only place to bathe.
! is is a shower.
Donate. Volunteer. Do something. www.covenanthousebc.org
Covenant House
The Main Issues
The Main Issuesat-risk youth leaveunsafe situation
end up on streets
violence, drugs, prostitution
re-victimized
mental and physical barriers
The Objectives
The Objectives
• Awareness
• Donations
• Volunteers
Target Audience
Target Audience
• Men and Women, 25 - 55 years of age
• Working professionals
• Downtown Vancouver
• Homeowners and renters
Core Concepts
Core Concepts
• Street youth and basic necessities
• Truth about life on the streets
• Things we take for granted
• Think twice
• Empathy
The Evolution of the Idea
Mood Board
Sketches
1st Version
Thank You.
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