Download - Social Involvement Event Created by Greenpeace.

Social Involvement Event Created Social Involvement Event Created by Greenpeaceby Greenpeace

Social Involvement Event Created Social Involvement Event Created by Greenpeaceby Greenpeace

Involvement Marketing Involvement Marketing Communications depending on Communications depending on

Different Types of AdsDifferent Types of Ads


Different Types of AdsDifferent Types of Ads

Involvement Marketing Involvement Marketing Communications with the help of Communications with the help of

AmbientAmbient

Involvement Marketing Involvement Marketing Communications with the help of Communications with the help of

AmbientAmbient

The mirror gives some of the best possibilities in The mirror gives some of the best possibilities in

this regard.this regard.

The reason is that the customers see her/his face The reason is that the customers see her/his face

in this specific communication.in this specific communication.

The mirror gives some of the best possibilities in The mirror gives some of the best possibilities in

this regard.this regard.

The reason is that the customers see her/his face The reason is that the customers see her/his face

in this specific communication.in this specific communication.


their Scale – Individual/Mass Scale their Scale – Individual/Mass Scale CommunicationsCommunications


their Scale – Individual/Mass Scale their Scale – Individual/Mass Scale CommunicationsCommunications

Individual Involvement Marketing Individual Involvement Marketing CommunicationsCommunications

Individual Involvement Marketing Individual Involvement Marketing CommunicationsCommunications

JWT New York for his longtime client diamond JWT New York for his longtime client diamond

company De Beers held a touching and company De Beers held a touching and

interesting BTL-campaign dedicated to love.interesting BTL-campaign dedicated to love.

A platform and around 64 cameras connected to

the circuit for consistent shooting were installed

in Madison Square Park for 5 days .

Couples in love were filmed during they were

kissing each other.

JWT New York for his longtime client diamond JWT New York for his longtime client diamond

company De Beers held a touching and company De Beers held a touching and

interesting BTL-campaign dedicated to love.interesting BTL-campaign dedicated to love.

A platform and around 64 cameras connected to

the circuit for consistent shooting were installed

in Madison Square Park for 5 days .

Couples in love were filmed during they were

kissing each other.

Mass Scale Involvement Marketing Mass Scale Involvement Marketing CommunicationsCommunications

Mass Scale Involvement Marketing Mass Scale Involvement Marketing CommunicationsCommunications

The word COSMO is formed by hundreds

bodies of young women. This is a typical

example for a large-scale involvement

event.

The word COSMO is formed by hundreds

bodies of young women. This is a typical

example for a large-scale involvement

event.

False/True Involvement Marketing False/True Involvement Marketing CommunicationsCommunications

False/True Involvement Marketing False/True Involvement Marketing CommunicationsCommunications

False Involvement Marketing False Involvement Marketing CommunicationsCommunications

False Involvement Marketing False Involvement Marketing CommunicationsCommunications

Large model of Axe deodorant was Large model of Axe deodorant was

installed in a city center. installed in a city center. ““Excited” Excited”

girls started to throw their underwear girls started to throw their underwear

around it.around it.

Large model of Axe deodorant was Large model of Axe deodorant was

installed in a city center. installed in a city center. ““Excited” Excited”

girls started to throw their underwear girls started to throw their underwear

around it.around it.

True Involvement Marketing True Involvement Marketing CommunicationsCommunications

True Involvement Marketing True Involvement Marketing CommunicationsCommunications

This iThis involving communication is implemented because of nvolving communication is implemented because of

opening of Chinese restaurant.opening of Chinese restaurant.

It combines both event, advertising and sales promotion.It combines both event, advertising and sales promotion.

The participants received two wooden sticks - one to put in a The participants received two wooden sticks - one to put in a

hole in the billboard and the second - to go to Chinese hole in the billboard and the second - to go to Chinese

restaurant. Because of the second sticks they can eat a 10% restaurant. Because of the second sticks they can eat a 10%

discount.discount.

Communication is held on the day of the Dragon. The people Communication is held on the day of the Dragon. The people

who celebrate this day, are protected from evil and disease who celebrate this day, are protected from evil and disease

to the end of the year. Furthermore, all their whishes will to the end of the year. Furthermore, all their whishes will

become true.become true.

A figure of a dragon was formed after the sticks were A figure of a dragon was formed after the sticks were

needled in all holes of the billboard. The holes were about 10 needled in all holes of the billboard. The holes were about 10

000. 000. This means that many people were involved in this This means that many people were involved in this

communication.communication.

This iThis involving communication is implemented because of nvolving communication is implemented because of

opening of Chinese restaurant.opening of Chinese restaurant.

It combines both event, advertising and sales promotion.It combines both event, advertising and sales promotion.

The participants received two wooden sticks - one to put in a The participants received two wooden sticks - one to put in a

hole in the billboard and the second - to go to Chinese hole in the billboard and the second - to go to Chinese

restaurant. Because of the second sticks they can eat a 10% restaurant. Because of the second sticks they can eat a 10%

discount.discount.

Communication is held on the day of the Dragon. The people Communication is held on the day of the Dragon. The people

who celebrate this day, are protected from evil and disease who celebrate this day, are protected from evil and disease

to the end of the year. Furthermore, all their whishes will to the end of the year. Furthermore, all their whishes will

become true.become true.

A figure of a dragon was formed after the sticks were A figure of a dragon was formed after the sticks were

needled in all holes of the billboard. The holes were about 10 needled in all holes of the billboard. The holes were about 10

000. 000. This means that many people were involved in this This means that many people were involved in this

communication.communication.

Involvement Marketing Involvement Marketing Communications depending on the Communications depending on the

Appeals UsedAppeals Used

Involvement Marketing Involvement Marketing Communications depending on the Communications depending on the

Appeals UsedAppeals Used

The magazine "Motor Show" The magazine "Motor Show"

organized organized involving event involving event during an during an

expo. expo.

Visitors could be together with a Visitors could be together with a

beautiful semi naked model in beautiful semi naked model in

jacuzzi.jacuzzi.

The magazine "Motor Show" The magazine "Motor Show"

organized organized involving event involving event during an during an

expo. expo.

Visitors could be together with a Visitors could be together with a

beautiful semi naked model in beautiful semi naked model in

jacuzzi.jacuzzi.

Involvements depending on Different Involvements depending on Different Marketing CommunicationsMarketing Communications

Involvements depending on Different Involvements depending on Different Marketing CommunicationsMarketing Communications

Involvement Sale Promotions Involvement Sale Promotions CommunicationsCommunications

Involvement Sale Promotions Involvement Sale Promotions CommunicationsCommunications

The well-known art gallery in ViennaThe well-known art gallery in Vienna - -

Leopold MuseumLeopold Museum created involvement created involvement

sale promotion campaign.sale promotion campaign.

Those who will be in museum nude or in Those who will be in museum nude or in

bathing suits, will not to pay 9 euros for bathing suits, will not to pay 9 euros for

the entrance.the entrance.

Such an action is carried out in Such an action is carried out in

connection with the opening of an art connection with the opening of an art

exhibition, "The Naked Truth.“exhibition, "The Naked Truth.“

The well-known art gallery in ViennaThe well-known art gallery in Vienna - -

Leopold MuseumLeopold Museum created involvement created involvement

sale promotion campaign.sale promotion campaign.

Those who will be in museum nude or in Those who will be in museum nude or in

bathing suits, will not to pay 9 euros for bathing suits, will not to pay 9 euros for

the entrance.the entrance.

Such an action is carried out in Such an action is carried out in

connection with the opening of an art connection with the opening of an art

exhibition, "The Naked Truth.“exhibition, "The Naked Truth.“

Involvement Design CommunicationsInvolvement Design CommunicationsInvolvement Design CommunicationsInvolvement Design Communications

EEvery bottle of Vedettvery bottle of Vedett beer beer can can feature the feature the

face of someone who drinks their face of someone who drinks their

products. If you look at the back label, products. If you look at the back label,

there will be a black and white photo of a there will be a black and white photo of a

happy punter. happy punter.

EverybodyEverybody can upload can upload her/hisher/his picture on picture on

their website here, and as they put it, their website here, and as they put it,

become instantly famousbecome instantly famous..

EEvery bottle of Vedettvery bottle of Vedett beer beer can can feature the feature the

face of someone who drinks their face of someone who drinks their

products. If you look at the back label, products. If you look at the back label,

there will be a black and white photo of a there will be a black and white photo of a

happy punter. happy punter.

EverybodyEverybody can upload can upload her/hisher/his picture on picture on

their website here, and as they put it, their website here, and as they put it,

become instantly famousbecome instantly famous..

ConclusionsConclusionsConclusionsConclusions Involving communications are among the most progressive and Involving communications are among the most progressive and

efficient forms of experiential marketing.efficient forms of experiential marketing.

They can be implemented within each of the various and They can be implemented within each of the various and

numerous marketing communications - advertising, PR, sale numerous marketing communications - advertising, PR, sale

promotions communications, merchandysing communications, promotions communications, merchandysing communications,

design, etc.design, etc.

More opportunities for “involving communications” provide the More opportunities for “involving communications” provide the

new media - Internet, computer games, social networks, etc. new media - Internet, computer games, social networks, etc.

becase of their interactive nature.becase of their interactive nature. For all these reasons the importance of involvement For all these reasons the importance of involvement

communications will increase more and more.communications will increase more and more.

Involving communications are among the most progressive and Involving communications are among the most progressive and

efficient forms of experiential marketing.efficient forms of experiential marketing.

They can be implemented within each of the various and They can be implemented within each of the various and

numerous marketing communications - advertising, PR, sale numerous marketing communications - advertising, PR, sale

promotions communications, merchandysing communications, promotions communications, merchandysing communications,

design, etc.design, etc.

More opportunities for “involving communications” provide the More opportunities for “involving communications” provide the

new media - Internet, computer games, social networks, etc. new media - Internet, computer games, social networks, etc.

becase of their interactive nature.becase of their interactive nature. For all these reasons the importance of involvement For all these reasons the importance of involvement

communications will increase more and more.communications will increase more and more.

The EndThe EndThe EndThe End