Content
SOCIAL GOOD BRAZIL............................................5The pillars of Social Good Brazil ................................................... 6Forming a unique social innovation network in Brazil .................. 8New Social Good Brazil Links .................................................... 10Media coverage .............................................................................. 12Trend in social innovation .............................................................. 17Influencers ..................................................................................... 18
THE SOCIAL GOOD BRAZIL SUMMIT......................23An unforgettable event .................................................................. 24Where the participants come from ................................................ 26Participants profile ........................................................................ 27Online participants profile ............................................................. 27More than a summit ...................................................................... 28Media coverage .............................................................................. 38Dissemination on social networks ................................................ 42
THE SOCIAL GOOD BRAZIL LAB.............................49Knowledge to promote innovation: This is some of SGB Lab ....... 50Labs most important meetings. ................................................... 50Find out more about the 06 finalists initiatives ............................. 53Saiba mais sobre as 6 iniciativas finalistas ................................... 54Media coverage .............................................................................. 60Dissemination on social networks ................................................ 64Testimonials about the 2014 SGB Lab ........................................... 68
THE PLATFORM......................................................71Connecting users to Social Good Brazil ........................................ 72News on the network and on the platform .................................... 74Cultural competition Ideas that go far ....................................... 76
THE DOCUMENTARY...............................................79Social Good Brazils first medium-lenght film .............................. 80Launch and Premier of the documentary ..................................... 82Connected We Make Change Happen............................................ 82Strategies for 2015 ......................................................................... 85Media coverage .............................................................................. 86Dissemination on social networks ................................................ 87
INSTITUTIONAL......................................................93The Social Good Brazil team ......................................................... 93Partners making change happen...................................................95
5SOCIAL GOOD BRAZIL
6Social Good Brazils vision is a society where technology and innovative
thinking are used systematically in order to solve the worlds greatest
challenges. To achieve this vision, the Social Good Brazil pillars are:
InspirationDisseminate the concept of Social Good, inspiring organizations and
individuals to engage in this cause
InformationBe a hub where people can interact, find information and practical tools
to use technology and innovative thinking to solve the worlds greatest
challenges.
ActionIdentify and support innovative experiences to increase the number of
successful Brazilian cases and expand these initiatives potential to improve
society, using the Social Good Brazil Lab.
Be different to make the difference.Know the pillars of Social Good Brazil.
7Strategies Act in network establishing partnerships with individuals
and organizations;
Bold and relevant online positioning;
Beyond digital: Annual summits;
Act to reduce the gaps found in the system of social innovation
support in Brazil focusing on the ideas design, development
and proof of concept;
To be a radar for trends and a funnel of social innovation.
8In 01 year of Social Good Brazil, the network grew and it is well known.
There are more than 100 important local and national partners and 36 Social
Good Brazil Links. It is a qualified and comprehensive network gathering
different sectors and broadcast companies.
Adding to the 2013 network of brilliant partners, in 2014 new important partnership were established:
Master Parner: Ita
Summit Partner: Natura
Lab Fund Partner: Instituto Asas
Lab Institutional Patners: CRC, Sebrae-SC
Partners Rouanet Law: IBM, AZUL, Softplan, Tractebel
Partners in projects: Endeavor Brasil, Ink, Aliana Empreendedora,
Brazil Inovators, Instituto Quintessa, Edools, Taller, Sebrae-SC, Media
Education Lab, Thunderclap, Todoos, Meu Copo Eco, Oeko, Ceres,
Procomposto, Fundartec, Eva Macrio, Metamorfose do bvio, Marinela
Goulart, Isabel Possidonio, Paula Tonon Bittencourt.
Communication partners: Unisul, IDIS, Rdio Tom Social, Instituto
Filantropia, Exib.me, CEJESC, GIFE, Laduo, Glbulo, ACIF Jovem,
SmartMob, 180hub, CERTI, Villaj Coworking, Google Developers Group GDG,
SEBRAE, FEJESC, Avina, Edge, Aliana Empreendedora, Coordenadoria da
Juventude PMF, ITCP FGV, NeSst, Escola de Notcias, ISES -
Instituto de Scio-economia Solidria, Peiferia em Movimento, Tellus,
Conexo Social FGV, Aspen Network Development Entrepreneurs,
Instituto Elos Brasil, Jr. Achievement, Startup SC, Empreende
Floripa e Mrmura.
Forming a unique social innovation network in Brazil
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New Social Good Brazil Links*
Mariana RibeiroJournalist by training, brand manager by opportunity and
purpose social entrepreneur. She has travelled all over
Brazil working on the project Imagine in the World Cup
and knew, studied and documented stories of young people
that are changing the country.
Mafoane OdaraPsychologist, Masters in Social Psychologist and
specialized in social entrepreneurship and training
for leaders and changemakers.
Bruna WaitmanNew Business Director at Media Education Lab
(MEL),an organization working with education as
part of the real world, experimenting and connecting
people and practices.
*We use the term Link to identify people who have given outstanding contri-bution to spread the Social Good mission and vision.
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Toms de LaraSocial Entrepreneur and netweaver by vocation, Toms
co-founded Engage, a company that works with strategy
and technology for social innovation projects. Engage
was one of the co-founders of Catarse, the first online
crowdfunding platform in Brazil.
Gab Gomes25 years old, advertiser, founder of Mrmura and co-
founder of Shoot The Shit. Gab is an enthusiast of a
variety of parallel projects.
Marcelo Germano Passionate and successful entrepreneur. His
new project aims at helping small and medium
enterprises.
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Media coverageAs well as getting coverage from regional and traditional medai channels,
Social Good Brazil was present nationally on mass media and had
great visibility:
Well known channelsArticles and interviews in high impact and relevant digital channels
accessed by influencers:
Closed groups on LinkedinUFPE, Google Developers Group Brasil, Associao de Software Livre, Cufa
SP, Orbitalab, Pediatria Radical, Instituto Paulo Freire, AIESEC Porto Alegre,
and others.
Groups on FacebookUFPE, C.E.S.A.R, Bicicletando, Grupo SOMOS, Grupo Campus Party
Brasil, Grupo de alunos UFABC, Casa da Cultura Digital SP, Cufa SP, Grupo
Linkedin Brasil - De A a Z, Maloca querida, Teto, RoadMaps PE,
Orbitalab, Instituto Paulo Freire, Movimento Down, Casa da Sustentabili-
dade, UX Weekend, Casa das Redes, Ateno Bsica, Agencia Favela (ANF),
Bela Rua, A Banca, and others.
Quem Inova - Catraca Livre
Brasileiros
Info
PME - Exame
Exame.com
As Boas Novas
Proxxima
Pequenas Empresas Grandes Negcios
Draft
Folha de So Paulo
AoQuadrado
Catraca Livre
Galileu
Revista HSM
Meio & Mensagem
NewspaperTVRadioMagazinePodcast
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7
13 1
101
13
Draft
Folha de So Paulo
AoQuadrado
Catraca Livre
Galileu
Revista HSM
Meio & Mensagem
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Social Good Brazil was mentioned as a trend in social innovation in the WSGN February 2014 Report, a world leader magazine on trends.
Trend in social innovation
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Influencers
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THE SOCIAL GOODBRAZIL SUMMIT
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An unforgettable event moving with the countryConsidered the largest event about the use of technology for social innovation
in Brazil, the summit is the Brazilian agenda of the Social Good Summit in
New York, the international annual event held during the United Nations
Week.
The theme of the 2014 edition of the Social Good Brazil summit was
PROTAGONISTS + SOCIAL INNOVATION: The new tool for change is you.
OutlookDate: November 5-6
Time: 13:00 - 19:00
Place: CIC Theater. Florianpolis, SC - Brazil
Total participants: 1.217Total access livestream: 10.189
Special Activities Workshops offered by Partners: Natura Movement and Fundao
Telefonica, on November 6th
Premier of the first documentary Social Good Brazil, on November 6th
Art exhibition EcoArte, with the work of 04 local artists in partnership
with the Zero Waste Week
Social Good Brazil and local patners did the largest learning festival on
social innovation in Brazil during the same week of the summit. Hub
Escola Floripa gathered around 300 people in 21 inspiring workshops
held by SGB summit pannelists and other invited professionals.
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83%
1%
2%
9%
3%
2%
Northeast BrazilMiddle West BrazilSoutheast BrazilState of ParanState of Rio Grande do SulState of Santa Catarina
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Where the participants come from
83%
1%
2%
9%
3%
2%
Northeast BrazilMiddle West BrazilSoutheast BrazilState of ParanState of Rio Grande do SulState of Santa Catarina
27
Participants profile Online participants profile
Santa CatarinaSo PauloRio de JaneiroRio Grande do SulParanDistrito FederalBahiaOthers
6%
5%
4%
3
22 8
38%
32%
PressCompaniesStudentsCorporate foundationEducational institutionNonprofit organizationGovernmentOthers
40%
2%
8%
15%
3%
8% 5%
19%
As well as the participants in the theater, the summit was followed by people
from all over the country and aborad via livestream. These are the Brazilian
States from where viewers followed the summit online:
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More than a summit, an environment for innovation
As well as the theater, 03 other areas were prepared for the participants Digital Media Lounge - to be used by the press and as a co-working and
networking area;
Lounge - place for coffee breaks and networking;
EcoArte Exhibit - exhibition of local artists that use waste as the
material for their work
Interventions at the summit Capturing testemonials from participants
Interactive wall where participants display their ideas for
the question: What would you do for a better world?
Clothesline to hang business cards for public display
Art intervention (picture painting)
WorkshopsWorkshop organized by Fundao Telefnica and Movimento Natura and
the workshops of Hub Escola Floripa, organized in partnership with IComs
Center for Social Innovation and the Impact Hub.
Speakers 40 speakers volunteered to share their knowledge:
32 Brazilians who are well known in the field of social innovation
and 08 international speakers from the USA, India and Chile, who
represented important institutions such as IDEO.org, Singularity
University, MIT and othes.
Master of CeremoniesEdgar Gouveia was the MC for the summit and brilliantly entertained the
public as well as inspiring all to reflect on social impact.
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Partners workshopFree workshops offered during the summit by our partners:
Put your ideas in movement with Naturas social entrepeneurs
Offered by Naturas Movement and had more than 50 participants.
Projecting tomorrow
Offered by Fundao Telefnica and also had over 50 participants.
VIP Happy hourFor the night of the summits first day (05), Instituto Asas offered the
Social Good Brazils partners and international speakers a happy hour for
networking.
Summits management for sustainabilityConsidering the environmental impact, some action was taken in order to
build a more sustainable event:
Each participant was given a reusable EcoCup, which saves the waste
of 7.200 disposable plastic cups;
Solid and compostable waste was given correct and sustainable
destination;
There was no printed material. All information was available on the
Social Good Brazil app;
Environmental education and art education activities were offered at
the EcoArte Exhibit;
The participants were enouraged to use public transportation, bikes or
car-sharing to commute to the theater.
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Media coverage
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Dissemination on social networks
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THE SOCIAL GOOD BRAZIL LAB
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Knowledge to promote innovation: This is some of Social Good Brazil Lab
Method Design Thinking and Lean Startup - both are human-centered methods
Virtual environment, allowing autonomy;
03 face-to-face meetings with practical work in communities,
in Florianpolis and in So Paulo
Incentive for innovative behavior and new mental models;
Collaboration from partners and mentors;
Process to select participantsApplications came in the form of a video. The selection was performed in
two parts. First, 11 people from SGB, IVA and Centro Ruth Cardoso, selected
a group of candidates who participated in a webinar where the 2014 SGB
Lab program was explained in detail. After the webinar, the applicants were
given a challenge in which they had to use the following tools: stakeholders
map, empathy map and a form of diagnosis. To accomplish the task, the
applicants had to deliver their diagnosis form filled with their completed
empathy and stakeholders map.
The evaluation of this first part was performed by a committee of 29 people
formed by SGB and Centro Ruth Cardoso and invited entrepreneurs and
mentors from differente organizations, including SGB Lab partners.
The committee ranked the applicants and the SGB team selected the 2014
Lab participants. 27 initiatives from Florianpolis and 31 from So Paulo
were selected.
Number of applicants: 285 Selected for the 2013 Lab (pilot): 15 Selected for the 2014 Lab: 58 Finalists that presented their ideas in the summit: 6 Ideas that received seed money: 3
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2014 Lab Demo Day JudgesThe judges that selected the finalists to run for the seed money offered by
the 2014 SGB Lab Fund were:
In Florianpolis Alexandre Oliveira / Meritt Brasil
(Demo Day keynote speaker)
Marcelo Ferrari Wolowski - BZ Plan
Marco Piacentini - Endeavor
Mariana Marrara Vitarelli - Sebrae/SC
Julia Kodaira - ICom
Guilherme Sarkis - SGB
Carolina de Andrade - SGB
In So Paulo Nathalie Trumann - FIAP (Demo Day keynote speaker)
Renato Kiyama - Artemisia
Alas vila - Instituto C&A
Juliana Opipari Paes Barreto - CRC
Camila Melo - Instituto Asas
Andr Dantas Vilar - Ita
Andressa Trivelli - SGB
Carolina de Andrade - SGB
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#sejoga - Promote innovative behavior, changing mental models and design thinking. The meeting was facilitated by IntoActions;
#vaiprarua - Using the Lean Startup method and Business Model Canvas, with the support of business and technology mentors;
#hackaton - Developing technology with the support of volunteer developers, designers and digital marketing professionals;
#mostrapromundo - Training on business pitch with SOAP and BrazilInnovatiors. Demo Day with presentation of the initiatives to SGB
partners, investors and accelerators.
Labs most important meetings
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Know more about the 2014 SGB Lab 06 finalists initiatives
100pepinosBy Fabiana Dias Moreira and Ktia Verssimo (Lab So Paulo)
It is a platform aiming to increase the quality refurbishment and
maintenance of houses managed by the house owners themselves. The
plataform helps the house owners to have a better and more beautiful house
without losing money and suffering with the frustration of constant delays
from bad suppliers. 100pepinos develops simple technical content, offering
assistance to those facing house repairs who do not want the stress.
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AlinhaBy Monyse Almeida and Dariele Santos (Lab So Paulo)
Degrading, ruthless and analogous to slavery. These are three very
commoncharacteristics in textile industry labor . Deeply troubled with
this realityy, these entrepreneurs used the Social Good Brazil Lab to
design Alinha. It is a plataform to accelerate and match, where partner
organizations will accelerate sewing workshops (support for formalization,
infrastructure, quality of the work provided, microcredit to purchase new
equipment). When ready, these workshops will be presented to the textile
industry and its supply chain in order to get better conditions in contracts.
Imposto vira culturaBy Lidiane Lemes (Lab Florianpolis)
74% of the cultural projects legally able to offer tax deduction do not manage
to raise the necessary funds to be implemented. Imposto vira cultura (tax
turns into culture) is a crowdfunding platform that wants to connect those
who work with culture and those who can finance projects. Nobody will
put money in: you designate your due taxes to help cultural projects you
want to see implemented. It is a platform and a campaign to clarify how
tax deduction works and offer a digital trusteeship with the participation of
the society: Imposto vira cultura is a crowdfunding platform, using the tax
deduction system for cultural projects. Promote culture with your taxes!.
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InforpeopleBy Jorge Henrique da Silva and Fabiano Luiz Tristo (Lab Florianpolis)
Less than 10% of the population in Brazil is involved in volunteering. The
number is below the rate in countries of similar economy such as India,
Russia and Mexico. When asked why they are not volunteering, Brazilians
main reasons are lack of transparency and not knowing how to help. To
attract volunteers is not the main activity of the nonprofits. To close these
gaps and get volunteering back to help increase non-profits impact is
the aim of Inforpeople. The process consists of collecting data about the
nonprofits, analysing and telling their story. This happens through an app,
where people will know more about the nonprofits cause and work and can
apply for a volunteer position. The platform already counts on the support of
partner and registered institutions: Interactive data that tell the story of the
social cause and get people engaged? Here it is! #inforpeople.
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MaishaBy Leonardo Aguiar and Marisngela Brittes(Lab Florianpolis)
Give voices to silent diseases. This is Maishas goal. It is an m-health platform
that allows information exchange. The idea was developed because chronic
diseases such as high blood pressure are responsible for 75% of global
expenses in health care. Part of this money could be saved with prevention
and that is Maishas focus. The tool used is very simple, functional and
unexpensive: SMS. The target public are the public and private health care
systems and there are negotiations in course with the Association of People
With Disabilities (APAE) of the city of Itaja (Santa Catarina, Brazil) and a city
council: We found a way to improve your health and the health of the entire
population, relieving the health care system by using simple, efficient and
low cost technology.
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Portal SuperAoBy Leticia Borges Taveira and Gabriella Barros Besser(Lab So Paulo)
Portal SuperAo is a social network focused on public health, gathering
patients and their families, promoting solidarity and mutual support.
The initiative makes available an innovative system of emotional support,
information and connection to other kinds of support patients and families
may need. Portal SuperAo strengthens institutions and their professionals
promoting connection, visibility and direct contact with their target
public, making impact in the entire public health systeam and promoting
collaboration for the common good. The first users of the plataform are
dealing with dieases such as cancer, HIV and chemical dependence.
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Media coverage
6161
6262
6363
6464
Dissemination on social networks
6565
6666
6767
"The 2014 Social Good Brazil Lab's team and consultants are confident
using the tools, believe in the projects and live social innovation."
"The content presented is very direct and dynamic.
The sessions are mentally tiring but keep you awake and
running."
Co-creation with the otherlabbers was great and let us
know a lot about each ones project. That was very good and motivating for me. And the contact with the Google Developers Group (GDG)was also amazing, I got to learn
valuable tips."
"I believe that in the group of mentors there are very qualified
professionals in their field. Our mentor was great! She brought in benchmarking initiatives, references and new points
of view. She really heard us."
Testimonials about the 2014 SGB Lab
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"The 2014 Social Good Brazil Lab's team and consultants are confident
using the tools, believe in the projects and live social innovation."
"The content presented is very direct and dynamic.
The sessions are mentally tiring but keep you awake and
running."
Co-creation with the otherlabbers was great and let us
know a lot about each ones project. That was very good and motivating for me. And the contact with the Google Developers Group (GDG)was also amazing, I got to learn
valuable tips."
"I believe that in the group of mentors there are very qualified
professionals in their field. Our mentor was great! She brought in benchmarking initiatives, references and new points
of view. She really heard us."
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THE PLATFORM
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Connecting users to Social Good Brazil, its activities and partners
Dat
a co
llect
ed o
n N
ovem
ber
20th
201
4
followerson twitter
2.958
282.842Website visits
views24.109
498 Subscriberson YouTube and
e-mails receivedthrough "contact us"
+2.200
Followerson Slideshare
194
slide views11.609
Facebook fans76.057
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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Our online growthThe Social Good Brazils Facebook Fan Page at the beginning of the year
counted on 37.979 fans. On November 20th the number it had more than
doubled, at 76.057.
At the beginning of the year the average monthly access to Social Good
Brazils website was 15.000 visits. Now the average monthly access has
reached almost 40.000.
On YouTube, our videos summed 15.539 views in 2013. In 2014, the number
increased to 24.109 views.
Blog postsDuring 2014, 158 posts were written in the blog, with content about Brazilian
social initiatives, social innovation and the activities of Socail Good Brazil
itself. Among the posts, 15 inspiring stories were portrayed.
61 projects were registered in the session Comece Agora (Get Started
Now), with opportunities for users to engage in initiatives that use technology
to stimulate online learning, webcitizenship, accessibility, mobilization and
other issues.
Facebook postsIn 2014, the Social Good Brazil team produced several posts about the
programs acivities, topics for discussion and the events agenda. There were
more than 480 posts that generated the interaction and the engagement of
the Social Good Brazil fans:
99.756
22.528
12.802
Post Likes
Shares
Comments
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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New Facebook groups03 new Facebook groups were created:
Social Good Brasil Lab 1.427 members - Open group for those
interested in the SGB Lab. Innovators and entrepreneurs keep the group
updated with daily posts.
SGB Labbers 2014 - So Paulo 70 members - Closed group only for
participants of the Lab in So Paulo.
SGB Labbers 2014 - Floripa 47 members - Closed group only for
participants of the Lab in Florianpolis.
Members in these two last groups have lots of interaction among themselves,
exchanging information and talking about the activities of the Lab, as well
as publicizing their projects to the other participants.
Social innovation BlogA collaborative space was launched with articles and news on social
innovation. The content is produced by people and organizations from all
over the world who are specialists in the field. Several of the articles are
inedit in Brazil and bring valuable information to increase the impact of
social business and social projects.
News on the network and on Social Good Brazils platform
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Highlighting Education85% of the Brazilian young people consider education a priority, and so does
Social Good Brazil! We support the cause of education in Brazil and that is
why we prioritized initiatives related to this subject in the Comece Agora
(Get Started Now) section of the website.
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Cultural competition ideas that go far
In 2014, Social Good Brazil launched the cultural competition Ideas that
go far. It was an initiative in partnership with +SocialGood and Online
Volunteers Portal, with the support of Change.org and CDI.
The competition was held from June 26th to August 3rd 2014.
Objectives To map successful digital campaigns that got people
engaged in social issues;
To identify a proactive person;
Measure the engagement and evaluate the envolvement
with the social good cause.
Prizes Trip to New York to participate (as invitee) in the Social Good Summit;
Trip to Florianpolis to participate (as invitee and panelist) in the Social
Good Brazil Summit.
Applications and selection 127 initiatives registered 10 finalists, selected by a team of experts
on social mobilization.Process: application was submitted through a specific online form. The
evaluation committee formed by the Social Good Brazil team, partners
and experts on social mobilization used the forms to select 10 finalists.
These finalists participated in a Google+Hangout and from them, 3were
awarded with the prizes.
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Applicants profile
Evaluation criteriaRecording and transparency: we looked for campaigns that gathered data
of its processes and results, information that can be shared publicaly and
with the SGB team. It is important to have records of the development and
results of the campaign (phtos, videos, reports) and that the processes were
conducted with transparency;
Effectiveness: if the aims established at the beginning of
the campaign were effectively matched;
Real Change: the campaign was able to produce real change;
People engagement: People engaged in the campaign,
online and/or offline;
Visibility: the campaign reached the traditional media and
was well spread on the internet;
Network of partners: the campaign managed to gather people,
partners, other organizations around the cause;
other areas of society engaged in the campaign;
Communication: there was a real concern with the quality of the
message of the communication material prepared in the campaign;
Timing: there was an immediate need and the campaign
came at the right moment.
Winners 1 lugar: Que nibus passa aqui
(Which bus stops here) - Gab Gomes
2 lugar: De Bike ao trabalho (Bike to work) -JP Amaral
3 lugar: Campanha para incluso da Quimio Oral Campaign to include oral chemotherapy in health plans - Luciana Holtz
Initiative from an individualInitiative from an organizationInitiative from a group, colective or movement
37%
49%
14%
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THE DOCUMENTARY
Social Good Brazils first medium-lenght film
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06 moving storiesIn 2014, Social Good Brazil produced the documentary Connected we make
change happen, a medium-lenght film lasting 52 minutes. The first film
portrays stories of people that act to make a difference in Brazil and work
hard to sove social problems. The context is the use of technology and new
media, which is essential in a world where anyone can be the protagonist
of the change they want to see in the world. These are the tools used by the
protagonists to increase the impact of their projects.
Santa Catarina, So Paulo and Rio de Janeiro were the locations where the
documentary was filmed and the stories presented were from Teto Brasil,
Meu Rio, Banco Comunitrio Maric, Conexo Pais e Filhos, Projeto Integrar,
Fundao Lao Rosa, Rapunzel Solidria and chemotherapy and Beauty.
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Launch and Premier of the documentary Connected we make change happen
"I got the microphoneto say that I am touched
by this film, it is really inspiring. I am from Maric and I am very happy to know what you are
doing for the city."
Andrea Monteiro, talking about the activities of the Community Bank of Maric, project that created the social currency called "mumbuca", which offers a complementary monthly revenue to people that live in extreme poverty.
ConnectingThe launch of the film was on the stage of the Social Good Brazil Seminar, on
November 05th, in Florianpolis. The protagonists of the sories, the team,
parners and sponsors, were present and the film trailer was presented to
the public in the theater.
On November 06th, the complete film was presented in a premier in the
cinema at the culture center that hosted the SGB Summit. The documentary
can be seen in a special area on the SGB platform: www.sgb.org.br/
conectadostransformamos
The medium-lenght film is a project approved by the Rouanet Law for
incentive of the culture and was made possible thanks to the support of IBM
Brasil, Azul Linhas Areas, Softplan and Tractebel.
The protagonists that participated in the Premier Bruno Nichel e Mara Goulart - Projeto Integrar
Marcelo Michelsohn - Conexo Pais e Filhos
Pedro Oliveira - Teto Brasil
Rafael Rezende - Meu Rio
Fernanda Bornhausen S - Portal Voluntrios Online
Joaquim Melo - Banco Palmas e Banco Maric
Claudia Furiati (Writer) - Lagoa Filmes
Wagner Novais (Director) - Lagoa Filmes
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+1.500 views of the film
on YouTube in less than one week
people were present to watchthe Premier of the documentary in the culture center in Florianpolis.
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For the next year, we will use the power of our network to disseminate
SGBs first film, to the world.. Other activities in our plans are:
To edit shorter films from the documentary, cutting per project
portrayed (around 8 minutes). This is to increase the possibility of
viralization;
To disseminate the films version with subtitles in English and Spanish,
counting on international partners such as the +SocialGood network;
Strengthen the partnership and support from national and
international digital influencers already in our network of Social Good
Brazil Links, such as Beth Kanter, Kriss Deiglmeier, Alessandra
Orofino, Bia Granja, among others;
Dub the film in Italian, to produce a version with subtitles
in Portugues for those with hearing impairment and a version
with audiodescription for visually impared people;
To establish partnerships with TV Broadcast Networks in order to
exhibit the film (Rede Globo, Canal Futura and HBO);
Partnerships with national online and offline magazines
such as Planeta Sustentvel, Folha de S. Paulo, Portal Exame
and Catraca Livre;
To promote an agenda of free exhibitions around the country,
with the support of partners and engaged volunteers.
Strategies for 2015
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Media coverage
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Dissemination on social networks
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At the end of 2014,the SGB team is: Fernanda Bornhausen S, Strategic Committee
Lucia Dellagnelo, Strategic Committee
Ana Maria Warken do Vale Pereira, Strategic Committee
Anderson Giovani da Silva, Strategic Committee
Carolina de Andrade, General Coordinator
Bruna Pires, Communication Coordinator
Ana Paula Santos, Communication Analyst
Bibiana Beck, Social Media Analyst
Ricardo Prisco, Art Director
Ceclia da Silva, Summit Coordinator
Guilherme Sarkis, Lab Florianpolis Coordinator
Andressa Trivelli, Lab So Paulo Coordinator
Social Good Brazil team
Initiative
Fundao Telefnica
Master Partners
Senior Partners Lab SC PartnerLab Institutional Partners Lab Fund Partner Summit Partner
Documentary Gold Partner Documentary Silver Partner Documentary Bronze Parner
Institutional Partners
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