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Imagineering: Social
Communications
Believing in & Sharing the
Power of Vision
March 12, 2016Chancery Office
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Ecce nova omnia facio
Ecclesial communications
Electronic communications
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►Imagineering is a portmanteau (alinguistic blending of words) combining the
words "imagination" and "engineering".
►Imagineering is the implementing of
creative ideas into practical form.
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Without commitment there can be
no success; without faithfulness no
commitment is possible.
To ensure commitment, make sure the
leaders of the team know what it will
cost them.To ensure commitment every one
MUT !W" the #II!".3:58
VISIO
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►Social Communications is not primarily aboutTools !uipment. #ision and $eality Content
are our primary tools. (%void perennial state of
mendicancy.)► &e need to reshape of our vision' paradigm.
&hen the #ision is clear' then assion and
Creativity are there as well.
► $elebrate what was right with the world
rather than wallow on what is wrong with it.
► #ision controls our %erception and our
%erception becomes our &eality.
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CO!E!
ecree on the *eans of Social Communication(Inter *irifica)' issued on ecember +' ,-/
astoral Instruction on the *eans of Social
Communication (Communio et progressio) in0anuary of ,-1,
Constitution on the Church in the *odern
&orld' the ecree on !cumenism' the eclarationon $eligioius 2reedom' the ecree on the
*issionary %ctivity of the Church' and the ecree
on the astoral uties of 3ishops.
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Inter Mirifica has 4ust two (untitled) chapters. The first
focuses on moral responsibility in the use of the
media. The second covers the use of the media to
enhance and e'pand the apostolate.
►the principles of the moral order must beapplied to the media
► two aspects to this application5
,) 6the sub4ect7matter' or content' which eachmedium communicates in its own way89 (&:%T)
;) 6the circumstances in which the content is
communicated.8 (&:< :=&)
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Council stresses 3 "oints:
,) The 6right to information on the sub4ects that areof concern to men either as individuals or as
members of society8 which 6demands that the
content of the communication be true and>withinthe limits set by (ustice and charity)complete8
(?)9
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Council stresses 3 "oints:
;) The need to establish a proper relationship6between the rights of art @and the moral law 8'
especially given increasing controversies arising
from an 6erroneous understanding either of ethicsor of aesthetics'8 for the moral law *alone is
superior to and is capable of harmoni+ing all
forms of human activity, not e'cepting art ()9
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Council stresses 3 "oints:
/) The importance of avoiding representations ofmoral evil which' instead of leading to 6a deeper
Anowledge and analysis of man and to a
manifestation of the true and the good8' actuallyundermine the good of souls through
presentations which *lead all too easily to base
desires in man wounded by original sin (1).
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►&e need a minimum of mentality B the
mentality of a 4ournalist!g. ; 3p Dagdameo B training of church
worAers trained (catechists)
$esult5 failure► In ;1 C3C media changed paradigm' they
hired 4ournalist9 more difficult to train catechists
4ournalism than to teach 4ournalists the minimumof catechism.
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#ournalist Values Immediacy 5 hours afterE result
%ersistence5 looAs into problems and worAson it
Truth centered-
#alue of Church5 hide things under the rag#alue of 0ournalist5 speaAing the truth
Fot what people liAe9 but what is truth with charity
!g5 aedophilia has been there since time ofimmigration from Ireland to GS. Canon law could not
solve this. Few
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ope 2rancis' Card Tagle' etal@content all thereH
&hy 4ust follow secular media to dictate what isnewsworthy
The Church is credible9 still credible. &e have the
numbers.=n line radio' social media tools will reach
millions esp. ofws
&hat radio did in decades' social media did in afew monthsH
Targets5
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3p Soc #illegas5
6!vil thrives in a vacuum. 23' twitter' social media
are human inventions. %s human inventions Christmust enter there. If we will not put Christ there' if
we will not put 2aith there' or spiritual insights
there' some other people will put in erroneousmisleading teachings there. %nd the way to
overcome evil is to saturate the world with the
power of good. So the more good things we infuseto social media' the better for the church and the
better for humanity also.8
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Cardinal Tagle5
Det us not looA at this whole new world as an
enemy. There is much good in it. It is one of thesigns of the times giving us hope and opportunities
for mission. So the social networAing world is both
a means of bringing the good news of 0esus Christto a vaster audience. It is truly an instrument of
evangeliJation but at the same time it is a field that
needs to be evangeliJed.8
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ThanA youH
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