LITHIUM
SMS Platform for New Services & IP Communications
Support growing A2P and P2A applications with security & reliabilityEnsure performance for high volume SMS traffic and message surgesCost-effectively transition 2G/3G messaging to IP for LTE and IMS networks
OPPORTUNITYSCALABILITY
GROWTH
SMS PLATFORM Lithium is a modular SMS platform for Mobile Operators: • Route SMS on a very large number of conditions• Painlessly add capabilities or capacity to the system• Efficientlyreplaceend-of-lifeSMSCsor
Application Gateways• Offer Personalized Subscriber SMS features• Combatrevenuelossduetospoofing,spamor
DoS attacks
DEPLOY NEW SERVICESLithium’s core SMS router works with a range of SMS components to provide a complete solution. SMS Router - Rules-basedroutingengine:• Firstdeliveryattempt(FDA)tooffloadfromlegacy• Mobile-to-mobile,mobile-to-application&application-to-mobile
• Weighted,prioritized,andadaptiveloadbalancingIP-SM Gateway–Circuittopacketswitched:• Based on the 3GPP standard for LTE networks
SMS Store – High-capacitymessagestorage:• Message prioritization with redundancy
SMS Firewall – Screening,detectionandfiltering:• Anti-spoofing,fakeSMSandGTscanningdetect
Application Gateway – SMSCtoapp.server:• LoadbalancingforSMPP,UCP,CIMD2
Personalized Services – Subscribervalue-adds:• Forwarding,copying,&userconfigurablefeatures
KEY BENEFITSScale For Any SMS Volume – Reliably delivermessagesforanytrafficvolume,withlivesystemsdeliveringwellover50,000SM/s,andperrackperformanceofupto20,000SM/satN+1 redundancy.Security–Rules-basedfilteringandadvancedanti-spoofingfeaturesvirtuallyeliminatethedelivery of unwanted messages to subscribers.Increase Revenue –Supportforreal-timeprepaid billing reduces the opportunity for fraud to improverevenues.Additionally,sponsoredand personalized SMS creates a new revenue opportunity for mobile operators.
Why NewNet?RangeofRichMediaSolutions.ProvenPerformance.Innovation.
IndustryLeaders...Over 80 carrier and mobile operator deployments worldwideTransports over 100 million messages per dayNewNetsolutionssupport1/7oftheglobalmobilesubscriberbase
CONVERT TO IPTransitiontoSIP-basedSMSdelivery
without expensive network replacement
APPLICATION TO MOBILEOptimize for surges typically seen with
application generated SMS
FIRST DELIVERY ATTEMPT (FDA)Postfailure-ReducesSMSCloadbyusinglicensesonlyforstore&resend
INTELLIGENT LOAD BALANCINGBasedondynamicandsemi-static
statesoftheplatform&SMStrafficpersecond
REAL-TIME REPORTINGReal-time,web-basedstatistical
reporting,dataminingwithscheduledservice,top10reportsonpastdata.
CUSTOMER CARE INTERFACE (CCI)Web-basedtoolthatmakesiteasyforagentstosearch&assistwithSMS
FLEXIBLE BILLINGFullyconfigurableincludinglegacy
formats and prepaid SMS billing such asCAMELandDIAMETER
Uniquely scalable SMS platform with advancedsecurity, reliability and
value-added features
1st
LITHIUM SMS PLATFORMLithium enables mobile operators to take advantage of new opportunities in SMS messaging with solutions that costeffectivelytransitionstoIP,supportthechallengingtrafficpatternsofincreasingA2PandP2Aapplications,andcosteffectivelyscaleswithexceptionalsecurity,reliabilityandthroughput.
LITHIUM ARCHITECTUREThe Lithium SMS Network consists of an aggregation of modular functional components,withanSMSRoutercore.ThisrouterfreesuplegacySMSCcapacitybyusingfirstdeliveryattempt(FDA)formobile-originated(MO)/application-originatedAO)messages.The SMS Router also eliminates SMS bottlenecks and maximizes Short MessageServiceCenter(SMSC)capacityutilizationwithadvancedloadbalancing and throughput control techniques.
26 Union St., Suite 305 • Bedford, Nova Scotia Canada B4A 2B5+1 902.406.8375• [email protected] • www.NewNetMobility.com • twitter.com/NewNetCT
A2P, P2A and M2MApplication-toPerson(alerts,promotionalmessages),Person-to-Application(checkbalance,opt-in,voting),andMachine-to-Machine(monitoring,systemupdates)aredrivinggrowthinSMSusageandrevenue. Lithium enables mobile operators with an SMS platform tunedforthespecificrequirementsofA2P,P2AandM2M:Anti-Spam -A2PSMShasprovenchallengingforcarriersduetospamming.Lithium’sSMSfirewallenablesSMSmessagestobescreenedandfilteredusingNewNetpatenteddetectiontechniques.Networklevelscreening,contentfilteringandadvancedscreeningreduce SMS spamming.Scalability -P2ASMSapplicationssuchaspoliticalcampaignsand competitions will generate message surges. Lithium’s SMS architectureefficientlyscalesfortheseperiodicinstancesbyusingLithium’s SMS Router to send messages directly to the Application. Also,Occasionalmessagepeaksarenotcountedtowardsthelicense.Management -TheInternetofThings(IoT)isbeingdrivenbyM2Mcommunications,frequentlybytheuseofSMS.LithiumsupportsM2Msolutions with features that make it easy to provision for and identify M2MSMSmessaging.OperatorscandivertM2MmessagingtoasubsystemwithinthesameLithiumrackformanagementflexibility.ReportingenablesmonitoringandbillingspecificallyforM2MSMS.
BILLINGLithium supports a wide range of billing formats including fully configurablelegacySMSCcompatibleformatsandprepaidSMSbillinginterfacessuchasCAMELandDIAMETER.Lithium’shighlyflexiblebillingcontrollanguagesupportssophisticatedbilling logic Lithium can detect free SMS transactions (such as SMS to certain short codes) and skip the 3rd party billing transaction step.
Next Generation SMS for Today’s New Messaging Opportunities!
Theinformationcontainedhereinisprovidedforinformationpurposesonly,isintendedonlytooutline(NewNet’s)presentlyanticipatedgeneraltechnologydirectionandisthereforesubjecttochange.Theinformationcommunicatedisnotanobligationtodeliveranyproduct,productfeature,service,servicefeature,software,softwareupgradeorfunctionality.Copyright©2015NewNetCommunications,LLC.AllRightsReserved.Informationsubjecttochangewithoutnotice.
LITHIUM REPORTINGOver 300 parameters are tracked by Lithium for each SMS message. This rich data is storedwithinaLithiumrelationaldatabasetoreviewwithinscheduledemails,orviaaweb-basedGUI.Alargenumberofpackagedreportsareavailable,oruserscandownloaddetailfor custom reporting. • Real-timeSMSperformancestatisticsandsubscriberdetail• Marketinginformation(on-lineusage,Top10’s,etc.)• Successfulandunsuccessfulmessages,includingreasonsforfailure• SMS network bottleneck monitoring and analysis tools• Schedulereportingtoaconfigureddestinationhostand/ordirectory• ExportinCSVformatforcustomizedreporting• CustomerCareInterfaceforagentstosearchforamessage,sendatestandmore
SMS
SMS Application
SMS Application SMSC Foreign SMSC
Subscriber Database
SNMP
OAM
STATS
CDRs
LOGS
Charging
Personalized Services
Store & Forward
Messaging Routing
Message Screening
Application Management
Security
LithiumPrepaid
SMS
MO MT MO AO AT AO
MT AT
IP SHORT MESSAGE GATEWAY (IP-SM-GW)LithiumIPShortMessageGateway(IP-SM-GW)actsasabridge,managingtheoriginationandterminationofSMSmessagesbetweencircuit-switchedandIP-basednetworks.Benefitsinclude:•EnsuresservicecontinuityinLTEenvironments•MinimizesthecapitalexpendituresforSMSandMMSservicesoverIP•Offloadsthecircuit-switchedlayerofSMStraffictoLTE/IMSnetwork•OffersachoiceofTransport-orService-Levelinterworking•CanbedeployedasamoduletoLithium,orasastandaloneIP-SMGW
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