USE SOCIAL MEDIA TO PAY LESSAND

GET MORE CUSTOMERS

Social Media: Search Engine Marketing’s Best

Friend

Bob Young, Crack & Google

Dominant

Google accounts for 6% of all web traffic

*Source= New York Times

Google = $

Bypass Google = NO $

Bypass Google

Realistic?

Bypass Google

NO

(Sorry)

Increase Awareness and Reduce Cost

General terms = high costAwareness will lead searchers to type in less expensive branded terms

Increase Brand Awareness

Gain exposure to new customers

Put a “face” to a company even before your customers know they need you

Brand recognitionGo both ways

Decrease Paid Search Cost

URL terms drive large percentage of paid search engine traffic at ShareFile and Lulu

Combat lazinessKeep in mind = visit via Social Media and not paid ads

Drive URL terms to deeper links on site

Tailor special offers to those searchers

Create a Relationship

More sales at less costCreate Social Media only offers

“Why should I follow you?”

Test Your Message

Who Do You Trust?

Create Relationships and Sales Will Come

Exposure

(Sorry, Wrong Graphic)

Exposure

77% of brand searchers are influenced by search and social media

65% of brand product searchers are influenced by search and social media

Source: eMarketer

Gaining Use

Source: WebProNews

Gaining Use

MeCenter for Disease Control

My Dad

EVALUATE

Define and set REALISTIC Goals

Set MetricsCollect DataMake Smart Adjustments

Key Points

Use Social along with PaidDon’t fight Google - you’ll loseProvide valueTest Test TestEstablish relationshipsDifferent Industries will have

different resultsHire smart