Small strategy… Big resultsBDC Internet ConsultingSeptember 29th , 2014
use the Internet82%
Canadians are online
sell online17%
SMEs are not online
How B2B customers research business purchases
Source: Google/Compete, 2012
3 stages of SME digital maturity
> Initial online presence
> Not search optimized
> Not mobile optimized
STAGE 1 – early adoption> No social strategy
> Poor representation of their brand
3 stages of SME digital maturity
> Fast in every way
> Mobile responsive
> Optimized search relevancy
> Easy management
> Positive brand experience
> Built to foster social engagement
> Open source
> Established analytic process
STAGE 2 – 2nd Generation
3 stages of SME digital maturity
STAGE 3… the Holy Grail!> Omnichannel customer experience
> Integrated into backoffice tools
> Thought leadership content
> Digital presence influenced by customers and users
> Crowd sourced products and services enhancements
> An Internet marketing approach focussed on developing results to help you grow your business quickly
??? RESULTS ???
COMPLEX STRATEGIES
MANAGEABLE STRATEGIES
$$$ RESULTS $$$
BDC Digital Marketing FrameworkBDC Digital Marketing Framework
BEFORE1AFTER1
AFTER1
> 30% increase in traffic
> 120% increase in customer engagement
> Close rate of 2-3 deals per month based on online marketing tactics
BEFORE1AFTER1
AFTER1
> $500k+ in new revenue from online presence
> June - August 2014 is SOLD OUT
“I know half of my marketing dollars are wasted I just don’t know which half.”
Thank you bdc.ca
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Ravi Dindayal
BDC Entrepreneur
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