Download - Small Budget, Big Impact— 23 Social Media Tactics

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Small Budget, Big Impact:

23 Social Media Tactics

Connect with DGdesign:Twitter & Instagram: @SocialMediaDFWFacebook.com/DGdesignbizwww.DGdesign.biz

Download this presentation at Slideshare.net/DGdesign.

Check in and tag your favorite tips with #23SocialMedia by @SocialMediaDFW at #DFWSM.

Connect with Dallas Foodie:Twitter & Instagram: @Dallas_FoodieFacebook.com/DallasFoodieMore profiles at Bit.ly/DFabout

Presented by Danielle Glick,Internet Marketing Director & President,

DGdesign L.L.C.

#23SocialMedia @SocialMediaDFW

Idea SheetPlease Fill In Your Contact Info



Small Budget?$ – $$$ – $$$$


Big Impact?Something Measurable



Build a FoundationDefine Your Marketing Goals



Raise Brand AwarenessBusiness Goal Option 1



Increase SalesBusiness Goal Option 2



Better Customer Service

Business Goal Option 3


Measure SuccessHow are you going to do that?



WHY ____? Tell them why!

(No discount needed.)


#23SocialMedia @SocialMediaDFW#23SocialMedia @SocialMediaDFW


Goal 1: Raise Brand Awareness

Measures for Success:size of your audience, number of interactions,

how did you hear about us



1. Claim Your Real Estate

Google Your Business Name


2. Google+ Local For Google Maps and Apps



3. Ask for InteractionsLikes, Comments, and Shares


4. Facebook Page AdsSponsored Posts & Page Likes


5. Yelp Ads Rank Above Your Competitors


6. Foursquare Lists Include Tips Linked to Your Site


7. Make Videos Google Search Loves YouTube


8. Offer to Guest Blog For an Audience That Matches Yours


Goal 2: Increase Sales Measures for Success:

tracked links to website, number of customers, change in sales



9. Post Quality Photos With a Tracked Link to Purchase



10. Add a Call to Action Tell People How to Buy


11. Pin ProductsInclude Price in Caption



12. Ask for Referrals Do you know someone who may like us?



13. Product Videos Demos, Reviews, How-To's


14. Bring FriendsTurn 1 Ad Into Multiple Sales


15. Use InstagramInspire People’s Plans


16. Facebook URL AdsLinked to Your Website


17. Link to Landing Pages

No Menu, Straight To the WHY, Obvious CTA



Goal 3: Better Customer Service

Measures for Success:amount of feedback received,

number of issues resolved, number of customers retained



18. ListenSet Up Google Alerts


19. Ask for Reviews Don’t Bribe


20. Reply to Reviews Thank Each Person for Something Specific


21. Discuss Problemsin Private

Especially Negative Issues



22. Offer Solutions Invite Them to Reevaluate the Change



23. Share Customer Stories

People Believe Real People


© Copyright 2013 DGdesign, LLC.

2-Minute Marketing Plan

1. Define your marketing goal.

2. Choose your tactic.

3. How are you going to measure it?

4. What’s your reason WHY ____?

5. Set a deadline.

Build Your Foundation


Take ActionTurn in Your Marketing Plan



Questions?

Tweet Me @SocialMediaDFW

Download This PPT:Slideshare.net/DGdesign