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NAME OF YOUR HOTEL HERE
SALES & MARKETING PLAN
2013-14
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CONTENT FLOW
o Product Profle
oHotel Positioning
o Business Gols !or "#$%&$'
oMr(et )cn * En+iron,ent - Co,.etitiono Fctors E/ecting Hotel Per!or,nce *
Positi+e - Negti+e
oMr(et )eg,ent Pln
o )ource Mr(etso E&distri0ution strtegies
o Pro,otionl Acti+it1 Pln * Roo, 2 F-B 2Mr(eting
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PRO3UCT PROF4LE
Roo,s 555 Units
6Co!ee )7o. N,e8 555 Co+ers
6Ne5t resturnt8 555 Co+ers
6Br n,e8 555 Co+ers
6Bn9uet 7lls8 555 Co+ers
List ot7er ,in !cilities li(e .ool: g1, etc
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PO)4T4ON4NG
Tr1 nd de+elo. s7ort .ositioning stte,ent o! 1our 7otel nd.ut it 7ere; A s,.le one is
A beautifully designed, well maintained, well located product
where services are delivered efficiently.
A great place for assembling and holding parties.
Not inexpensive but affordable
M(e sure it is 7onest; 4t is .ossi0le to ,(e good .ositioningstte,ent using 7onest in.uts
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BU)4NE)) GOAL) FOR "#$%&$'
Average Occupancy
Average Room Rates
Yearly Room Revenue
Yearly F! Revenue
Yearly "O# Revenue
$O$A% Y&AR%Y R&'&N(&
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MARill i,.ct t7e .er!or,nce o! t7e 7otel:li(e
$;3e+elo.,ent o! n ir.ort: )EP?: so,ede+elo.,entl cti+it1 etc;
";E5.ected c7nge in go+ern,ent .olic1 in ter,s o!t5tion: e5cise etc;
%;An1 nnounce,ent 01 t7e locl go+ern,ent t7t>ill e/ect 1our 0usiness .ositi+el1 or negti+el1;
';Most i,.ortnt n1 ne> 7otel co,ing u.: n1re0rnding;
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MAR
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FACTOR) EFFECT4NG HOTELPERFORMANCE PO)4T4=ELY
2List down factors in point form
2First give factors that are given in a narration
2The give events taking place in your city, i.e., tradefairs, cultural fairs, events, saya dates for marriages etc.
2Finally give dates that will eect occupancies or F&Bsale. i.e., long weekends, festivals where people eat outetc.
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FACTOR) EFFECT4NG HOTELPERFORMANCE NEGAT4=ELY
2Use the same pattern
2vents like elections that can reduceoccupancies
2Long weekends have a reverse eect oncity hotels compared to resort locations
2The !shrad" period reduces F&B sales insome cities
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MAR
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)OURCE MARit7 t7e @ o!0usiness t7t is e5.ected !ro, t7ere; E5,.le !or 7otel in H1der0d could 0e
Locl Mr(et @Mu,0i $@
3el7i $#@
Bnglore @
C7enni '@
Ot7er Mr(ets$$@
T7e totl s7ould dd u. to $##@; 3ont s7o> ,oret7n ' (e1 source ,r(ets 0esides t7e locl ,r(et
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E&34)TR4BUT4ON )TRATEGY
#ere give any plans for activity on the e$channel like
2%ny digital campaign
2u'scri'ing to any !pay per click" activity
2%ny listing that you may plan
2%ny promotion with any (T%
2)tra pages that you may want to add tothe *orporate we'site for your hotel.
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PROMOT4ONAL ACT4=4T4E) &ROOM)
ACT4=4TY PURPO)E LOCAT4ON 3ATE2) CO)T
%ocation indicates where the activity will ta3e place 4 locally, some other city
or all over *ndia
ost should be part of your expense budget
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PROMOT4ONAL ACT4=4T4E) *F-B
ACT4=4TY PURPO)E LOCAT4ON 3ATE2) CO)T
%ocation indicates where the activity will ta3e place 4 locally, some other city
or all over *ndia
ost should be part of your expense budget
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PROMOT4ONAL ACT4=4T4E) *MAR