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Bethany Auck, SlideRabbit |

GOING BEYOND SIMPLE SLIDE BOULDER TECHNOLOGY SUMMIT, 2014

the

Pushing PowerPoint:


BETHANY AUCK Founder, SlideRabbit

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ABOUT ME

! Bethany has 8 years of experience in the presentation design and argumentation consulting industry. After graduating from Northwestern University, Bethany joined a small litigation consultancy where she consulted on major trials helping her clients build persuasive narratives and poignant demonstratives.

! During her time in litigation presentation consulting, Bethany assisted clients including:

! Bethany founded SlideRabbit in 2012 to bring high-quality design to all industries at low-cost levels.

BOULDER TECHNOLOGY SUMMIT, MAY 8, 2014


! Here at SlideRabbit we specialize in informational design, particularly presentation design. We pride ourselves on going above and beyond to exceed our clients’ expectations. As a result, we’ve prepared presentations for some pretty amazing companies.

! Whether it’s PowerPoint, Keynote, or Prezi you’re after, we can help.

!

BOULDER TECHNOLOGY SUMMIT, MAY 8, 2014 3

Professional Design for Killer Presentations.


773.672.7219


PRESENTING BASICS The Major Dos & Don’ts of Using Visual Aids

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DO USE VISUAL AIDS

People retain much more of what they are told when they are learning both visually and verbally.

*Percentage Of Information Retained

Source: OSHA – Department of Labor

10%

35%

65%


Maximize Information Retention Using Visual Communication

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! Language, both spoken & written, is processed in the AUDITORY CORTEX of the brain.

! Images are processed in the VISUAL CORTEX.

! A presentation accompanied by text slides overwhelms the AUDITORY CORTEX and allows the VISUAL CORTEX to go dormant, hindering comprehension.

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DON'T USE BULLET POINTS

Text on your slides distracts your audience. People retain less when they are both reading and listening.

visual cortex

auditory cortex


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! When we feel fear, relief, happiness, or sadness these CARNAL FEELINGS AWAKEN PRIMAL PARTS OF OUR BRAINS.

! The occurrence or information that caused the emotion, then, is BURNED INTO OUR MEMORIES right along with the reaction.

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DO APPEAL TO EMOTION

“Content alone is never sufficient. We need an emotional connection.”

- GARR REYNOLDS

BOULDER TECHNOLOGY SUMMIT, MAY 8, 2014 Bethany Auck, SlideRabbit |

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Slides and handouts should not be the same.

Simplify the slides destined for the projector.

! During a learning session, new information is kept in the working memory.

! Ideas in the working memory are subject to persuasion and reasoning.

! Space is limited. The working memory can only hold between 5 AND 9 PIECES OF INFORMATION at once – referred to as cognitive load.

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DON’T MAKE YOUR SLIDES DO DOUBLE DUTY


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BASIC TEMPLATES Hands On: Building a Branded Template


BRAND YOUR SLIDES

Why is branding a presentation important?


Today’s Quality Standard Good design is every where we look these days. With the constant barrage of visual communication, bad design is more obvious and distracting than ever.

Company Identity “Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.”

- FORBES

Presentation Quality Show your audience that you value their time and attention. Great looking slides reflect positively on the content and your organization.

!



TRAINING AGENDA

Setting Your Palette

An Intro to Master Slides

Creating a Simple Template

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GRAB YOUR COMPUTERS!



PUSHING POWERPOINT Hands On: Using Presentation Software Outside of Slides


POWERPOINT TO THE RESCUE

How can presentation software help your company?

BOULDER TECHNOLOGY SUMMIT, MAY 8, 2014 Bethany Auck, SlideRabbit |

Look Professional Create branded documents, visually interesting communications and simple marketing pieces easily.

Save Money Use PowerPoint to communicate more visually without purchasing expensive design software or paying a professional designer.

Communicate Visually Presentation software is an accessible resource for the everyday employee, empowering even those without a design skillset to begin to communicate more visually.

Bethany Auck, SlideRabbit | BOULDER TECHNOLOGY SUMMIT, MAY 8, 2014 15

TRAINING AGENDA

Branded Documents

Marketing Piece


GRAB YOUR COMPUTERS!



A PREZI PRIMER When to Look Outside of PowerPoint


Questions?

Bethany Auck, SlideRabbit | Bethany Auck, SlideRabbit | 19

RESOURCES

Resources


Presenting Skills ! VisualSugar – The SlideRabbit Blog ! Present Your Story – Nolan Haims ! Presentation Zen – Garr Reynolds

Branding & Template Help ! Kuler Color Tool – Adobe ! Da Font ! Font Squirrel

Pushing Presentation Software ! SlideDocs – Duarte Free eBook

773.672.7219


THANK YOU!