www.skirt.com 01/2010
Competitive AdvantageWritten by women for women makes skirt! magazine a uniquely targeted niche publica-tion aimed at attracting and retaining affluent/influential readers and advertisers. Our brand loyalists are educated, motivated and self-possessed women who are often referred to as part feminista, part fashionista.
Value Propositionskirt! magazine is a free monthly publication that is so much more than just eye candy, it is “READABLE ART.”
We celebrate women’s accomplishments throughout their com-munities, thus building strong bonds with our readers.
skirt! is proud to be liberally open-minded and universal in its tone.
Brand PromiseWe offer readers and advertisers a monthly “meeting place” where strong journalistic content and bold visual artistry combine to offer a truly soulful experience. skirt! magazine lures LOYAL READERS + LOYAL ADVERTISERS, translating into long-term economic success.
“Where have you been all these years? skirt! makes me feel feminine and free and I’m happy
to have you in my waiting room!”Laurie C., Santa Barbara, CA
Why does your market need skirt! magazine?
Position skirt! magazine is all about women…their work, play, families, creativity, style, health and wealth, bodies and souls. skirt! is an attitude…spirited, independent, outspoken, serious, playful and irreverent, sometimes controversial, always passionate.
Girl Power She Said/He Said skirt! Smarts Monthly Theme PageShe’s So skirt! Feel Good 24/7
Markets:Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London* Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head
Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem*Digital only markets
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EssaysWritten by women, for women. Fun, entertaining, stimulat-ing and charming!
Local ProfilesBold photos & creative profiles feature women in fresh form.
Skirt of the MonthArtfully highlighted skirts from local retailers. One skirt each month; store & designer featured.
he’s So originalUnique & charismatic local men wear skirts! One man featured each month.
Girl PowerProfiles of interesting young girls & women in the community (ages 9-19) going above and beyond expectations.
Skirt! LovesA fun group of products that our staff loves, adores, covets and craves!
Calendar & Skirt! AlertsLocal events, charities, websites & tips: a collection of ways women can make a difference.
24/7 Monthly Q&A profile with a local personality uncovers her quirks, habits, idiosyncrasies & routines.
And more each month!
“I just wanted to write and say thank you so much for such a fantastic publication! There is so much
helpful, positive, uplifting information, and it’s such an original, fun magazine to read.”
Andrea Wallace, Davidson, NC
What’s in our skirt!?
Cover Cover Essay Spread Essay Calendar He’s So Original
Markets:Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London* Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head
Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem*Digital only markets
www.skirt.com 01/2010
January No Regrets
February The I ❤ Issue
March The Ka-Ching! Issue
April The X Issue
May Friends & Family
June The Destination Issue
July The “F” Word (Feminism & Fashion)
August The Numbers Issue
September The Finish Line
October The Smile Issue
November The Comfort Zone
December The Leap Issue
2010 Themes and Examples of Special Advertising Sections
2 0 1 0 S p e c i a l S e c t i o n s 2 0 1 0 T h e m e s
9 to 5: Women in Business
skirt! Girls’ Guide to Charleston
The Give Book: Holiday Gifts
Feel Good: Health & Wellness
Markets:Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London* Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head
Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem*Digital only markets
www.skirt.com 01/2010
*Digital only markets
Amarillo*Ann Arbor*
Athens*Atlanta* AugustaAustin*
Birmingham*Boston*
CharlestonChicago*Columbia Dallas*
Where is skirt!?
Denver*GreensboroGreenville
Hampton Roads* Houston*
JacksonvilleKnoxvilleLexingtonLondon*Lubbock*Memphis
New York*Portland*
Providence*Raleigh
RichmondSan Francisco*
Savannah/Hilton Head Seattle*
Tampa Bay*Topeka* Toronto*
Ventura/Santa Barbara*Washington DC*Winston-Salem
“I just read skirt! cover to cover. Very hip, knowing, and flashy. Substance and style;
the perfect woman.”David Robbins, Richmond, VA
www.skirt.com page six 01/10
Is there a skirt! in your future?
skirt! is expanding nationwide! We offer content licens-ing agreements to individuals, media outlets, and media companies in select cities.
Today we are in 11 exciting print markets and have partnered with companies such as Cox Communica-tions, Landmark, Media General, Gatehouse Media and E.W. Scripps.
skirt! appeals strongly to the portion of the female populations defined more by attitudes and behavior than by demographics. Common characteris-tics that emerge from skirt! markets are income, education, and shopping behavior.
We make our decisions using several criteria such as size, demographics, growth and clusters of what we call “destination advertisers.”
Our nationwide rollout plan includes establishing regional partnerships that lean toward larger mar-kets; however, we are always interested in talking with individuals who share the same passion that we have with skirt!
To learn more about skirt!’s business model and content licensing opportunities contact:
Bryce Cockerham 706-823-3262 [email protected]
“Can I just say how much I love skirt!? I grab it every month on the first day of the month
and tear through it like a mad woman!”Teresa Earnest, Pooler, GA
Product Page Product Page Browse Page Profile Planet Nikki Color Mood Page Alerts, Brava, Shame
Markets:Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London* Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head
Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem*Digital only markets
Our Vital Statistics
www.skirt.com
www.skirt.com 01/2010
Distributionby Market
Print + Digital Markets Distribution
Augusta/Aiken/Columbia 30,000
Charleston 30,000
Charlotte 42,000
Greensboro 20,000
Greenville 12,500
Knoxville 30,000
Lexington 20,000
Memphis 22,000
Raleigh 30,000
Richmond 20,000
Savannah/Hilton Head 22,000
Winston-Salem 20,000
TOTAL 341,000
Broad Sheet /
Special Section Market Distribution
Jacksonville (The Florida Times-Union) 136,000/day
Digital only Markets
Amarillo • Ann Arbor • Athens
Atlanta • Austin • Birmingham
Boston • Chicago • Dallas • Denver
Hampton Roads • Houston • London
Lubbock • New York • Portland •
Providence • San Francisco • Seattle
Tampa Bay • Topeka • Toronto
Ventura/Santa Barbara • Washington DC
www.skirt.com 01/2010
Source: Year 2007 Annual Report: Jan. 2007-Jan. 2008The Media Audit - Five Market National Report
Reader Profile
% Comp IndexGenderFemale 73% 143Male 27% 55
Age18-34 28% 8435-54 50% 12455+ 22% 83
WealthLiquid Assets $100k plus 29% 118 $250k plus 13% 117Home Value $300,000 plus 23% 126 $400,000 plus 12% 124 $500,000 plus 8% 137
Income$75,000 plus 39% 124$100,000 plus 23% 123$150,000 or more 12% 156
EducationAttended College+ 75% 124Graduated College+ 52% 139
EmploymentEmployed Women 50% 169Affluent Working Women Family Income $75,000+ 22% 219
occupationProfessional, Technical 21% 159Proprietors, Managers 20% 124
Marital StatusMarried 60% 100Single 35% 98Dual Income No Child 12% 109
GeographyCharleston, SC 18% 265Columbia, SC 9% 138Charlotte-Gastonia-Rock Hill 19% 97Jacksonville, FL 14% 97Atlanta, GA 41% 77
Markets:Amarillo*Ann Arbor* Athens*Atlanta*AugustaAustin*Birmingham*Boston*CharlestonChicago*Columbia Dallas*Denver*GreensboroGreenvilleHampton Roads* Houston*JacksonvilleKnoxvilleLexingtonLondon* Lubbock*MemphisNew York*Portland*Providence*RaleighRichmondSan Francisco* Savannah/Hilton Head Seattle* Tampa Bay* Topeka*Toronto*Ventura/Santa Barbara* Washington DC* Winston-Salem*Digital only markets
www.skirt.com 01/2010
the Audience has...Annual Average Income $74,673Average Age 47Home Owners 68%Average Home Value $376,433Average Miles Driven Past Week 263
Age Analysis18-24 2.9%25-44 38.5%45-54 24.8%55-74 27.8%75+ 3.6%
Gender ProfileMale 20%Female 80%
Annual Income<15k 2.5%15-25k 8.6%25-35k 6.5%35-50k 20.5%50-75k 25.4%75-100k 14.7%100-150k 9.9%150k+ 12%
Education ProfileH.S. or Less 1.7%H.S. Graduate 13.1%Some College 27.6%One Degree 29%Two+ Degrees 28%
CharlestonReader Profile
Women make more than 80% of all purchasing
decisions.
Women spend almost 2 of every 3
healthcare dollars.
Women control 2/3
of the nation’s disposable income.
Women influence 80%of all car sales.
Women make more than 80% of all purchasing
decisions.
Women spend almost 2 of every 3
healthcare dollars.
Women control 2/3
of the nation’s disposable income.
Women influence 80%of all car sales.
Source: Year 2007 Annual Report: Jan. 2007-Jan. 2008The Media Audit - Five Market National Report
Markets:Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London* Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head
Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem*Digital only markets
www.skirt.com 01/2010
Guidelinesskirt! is published monthly. We reserve the right to edit or reject any material which may be deemed unsuitable for our publication.
Frequency & Contract Terms: Frequency discounts are available on a 3 month, 6 month and 12 month basis. In order to receive the 12x multiple insertion rate, ads must appear in consecutive issues.
Payment: First-time advertisers will be asked to include payment when the ad is placed. Regular accounts will be billed, with payment due upon receipt of the invoice. All prices are net.
Placement: Position requests are given full consideration, but the publisher cannot be held liable for failure to accommodate said requests.
Make Good Policy: Errors in ads must be reported to your account representative within 2 weeks of publication. At that time, any errors on the part of skirt! will be considered for a make-good by the publisher.
skirt! is not responsible for errors over-looked by advertisers after an ad has been proofed and approved.
Ad Designskirt!-designed ads stand out because of their quality and clean, stylish look. We are happy to provide this service for you. Ads created by skirt! must run in skirt! prior to appearing in any other publi-cation. Client must provide logos and/or specific photos and illustra-tions to be used in the ad. Client will receive one proof. Please proof for typographical errors as skirt! will not be responsible for errors once the ad has been approved.
Digital Ad SpecsAll camera-ready ads must be a pdf, jpeg, tiff or eps. We do not accept raw files for camera-ready art.
Note: please make sure all fonts are embedded or outlined to prevent font problems.
When making pdfs: turn OPI off and make sure that all lay-ers have been flattened prior to making a pdf. If you have questions about making pdfs, call Cristina at 958-0028.
• Ads must have a laser proof.
• Line screen is 85 lines per inch.
• Scan images no larger than 300 dpi and the file size can be no larger than 10 megabytes.
• Ads smaller than a full page must have at least a .5 ruled border.
Incorrectly sized ads may be rebordered or resized at the discretion of skirt! and you will be charged a production fee to fix your ad.
DistributionPolicies & Specs
Rates & SizesFormat: 4-Column Tabloid • 10 3/4” x 16 7/8”
www.skirt.com 01/2010
All Market Advertising Rates
Augusta, GA • Aiken & Columbia, SC 1x 3x 6x 12x
Full Pg $2320 $2130 $1940 $1710
1/2 Pg $1340 $1240 $1135 $995
1/3 Pg $940 $860 $780 $730
1/4 Pg $740 $680 $670 $570
1/6 Pg $600 $560 $510 $480
Color is included in the shown rates
Jacksonville, FL 1x 3x 6x 12x
Full Pg $2620 $2362 $2088 $1701
3/4 Pg $1625 $1465 $1295 $1055
1/2 Pg $1165 $1085 $975 $925
1/3 Pg $865 $785 $675 $
1/4 Pg $485 $445 $415 $385
1/6 Pg $385 $325 $285 $245
Color not included - rates are daily
Knoxville, TN 1x 3x 6x 12x
Full Pg $1897 $1710 $1518 $1298
1/2 Pg $1028 $930 $825 $687
1/3 Pg $731 $655 $577 $522
1/4 Pg $583 $522 $467 $412
1/6 Pg $445 $400 $357 $325
Color: Full $400, 1/2 $300, 1/3 $250, 1/4 $150, 1/6 $75
Charleston, SC 1x 3x 6x 12x
Full Pg $1920 $1730 $1540 $1310
1/2 Pg $1040 $940 $835 $695
1/3 Pg $740 $660 $580 $530
1/4 Pg $590 $530 $470 $420
1/6 Pg $450 $410 $360 $330
Color: Full & 1/2, $400; 1/3, 1/4 & 1/6 $150
Charlotte, NC 1x 3x 6x 12x
Full Pg $2140 $1990 $1750 $1550
1/2 Pg $1350 $1230 $1075 $915
1/3 Pg $1205 $880 $790 $700
1/4 Pg $750 $705 $615 $515
1/6 Pg $590 $510 $480 $395
Color: Full $400, 1/2 $300, 1/3, 1/4 & 1/6 $150
Greensboro, NC 1x 3x 6x 12x
Full Pg $1830 $1647 $1464 $1281
1/2 Pg $990 $891 $792 $693
1/3 Pg $705 $635 $564 $494
1/4 Pg $560 $504 $448 $392
1/6 Pg $430 $387 $344 $301
Color: Full & 1/2 $400, 1/3, 1/4 & 1/6 $150 free color with 1-year contract
Greenville, SC 1x 3x 6x 12x
Full Pg $1830 $1650 $1465 $1250
1/2 Pg $990 $895 $795 $660
1/3 Pg $705 $630 $555 $505
1/4 Pg $560 $505 $450 $400
1/6 Pg $430 $390 $345 $315
“...I pick one up for the sheer fact that it is potentially
the best magazine I have ever read.”
Melody Regino, Boston, MA
Lexington, KY 1x 3x 6x 12x
Full Pg $1900 $1710 $1505 $1324
1/2 Pg $1025 $930 $840 $750
1/3 Pg $730 $675 $625 $560
1/4 Pg $585 $540 $500 $455
1/6 Pg $450 $425 $395 $360
Color: Full & 1/2, $400; 1/3,1/4 & 1/6 $200
Augusta[ 706.828.3373 ]725 Broad St.Augusta, GA 30907
Charleston[ 843.958.0028 ]7 Radcliffe St., Ste. 302Charleston, SC 29403
Charlotte[ 704.334.4100 ]309 E. Moorehead St.Ste. 50Charlotte, NC 28203
Columbia[ 803.748.8020 ]3109 Devine St.Columbia, SC 29205
Greensboro[ 336.373.7376 ]200 E. Market St. Greensboro, NC 27401
Greenville[ 864.357.3669 ]650 E. Washington St.Greenville, SC 29601
Jacksonville[ 904.366.6206 ]1 Riverside Ave.Jacksonville, FL 32202
Knoxville[ 865.342.6708 ]P.O. Box 59038Knoxville, TN 37950
Lexington[ 859.231.3402 ]100 Midland Ave.Lexington, KY 40508
Memphis[ 901.521.1928 ]495 Union Ave.Memphis, TN 38103
Raleigh[ 919.836.5654 ]215 S McDowell St.Raleigh, NC 27601
Richmond[ 804.649.6658 ]333 E. Franklin St., Ste. 300Richmond, VA 23219
Savannah/Hilton Head[ 912.525.0742 ]1375 Chatham Pkwy.Savannah, GA 31405
Winston-Salem[ 336.727.7387 ]418 N. Marshall St.Winston-Salem NC 27101
skirt! Offices
www.skirt.com 01/2010
Augusta[ 706.828.3373 ]725 Broad St.Augusta, GA 30907
Charleston[ 843.958.0028 ]7 Radcliffe St., Ste. 302Charleston, SC 29403
Charlotte[ 704.334.4100 ]309 E. Moorehead St.Ste. 50Charlotte, NC 28203
Columbia[ 803.748.8020 ]3109 Devine St.Columbia, SC 29205
Greensboro[ 336.373.7376 ]200 E. Market St. Greensboro, NC 27401
Greenville[ 864.357.3669 ]650 E. Washington St.Greenville, SC 29601
Jacksonville[ 904.366.6206 ]1 Riverside Ave.Jacksonville, FL 32202
Knoxville[ 865.342.6708 ]P.O. Box 59038Knoxville, TN 37950
Lexington[ 859.231.3402 ]100 Midland Ave.Lexington, KY 40508
Memphis[ 901.521.1928 ]495 Union Ave.Memphis, TN 38103
Raleigh[ 919.836.5654 ]215 S McDowell St.Raleigh, NC 27601
Richmond[ 804.649.6658 ]333 E. Franklin St., Ste. 300Richmond, VA 23219
Savannah/Hilton Head[ 912.525.0742 ]1375 Chatham Pkwy.Savannah, GA 31405
Winston-Salem[ 336.727.7387 ]418 N. Marshall St.Winston-Salem NC 27101
skirt! Offices
All Market Advertising Rates Cont.
Discounts are available when you advertise in 2 or more markets. Please ask your representative for discounted rates.
Winston-Salem, NC 1x 3x 6x 12x
Full Pg $1920 $1730 $1540 $1345
1/2 Pg $1040 $935 $830 $730
1/3 Pg $740 $665 $595 $520
1/4 Pg $590 $530 $470 $410
1/6 Pg $450 $410 $360 $315
Color: Full $400, 1/3 $200, 1/2 & 1/4 $150
Memphis, TN 1x 3x 6x 12x
Full Page $2550 $2295 $2040 $1785
1/2 Pg $1542 $1388 $1234 $1079
1/3 Pg $1221 $1099 $977 $855
1/4 Pg $921 $829 $737 $645
1/6 Pg $664 $598 $531 $465
Color is included in the shown rates
Raleigh, NC 1x 3x 6x 12x
Full Pg $2000 $1800 $1600 $1400
1/2 Pg $1250 $1130 $1000 $880
1/3 Pg $833 $750 $670 $590
1/4 Pg $625 $570 $500 $440
1/6 Pg $417 $380 $340 $300
Color is included in the shown rates
Richmond, VA 1x 3x 6x 12x
Full Pg $2510 $2305 $2060 $1730
1/2 Pg $1535 $1425 $1265 $1075
1/3 Pg $1205 $1125 $985 $825
1/4 Pg $875 $810 $720 $605
1/6 Pg $690 $640 $565 $465
Color included except for 1x contracts.
Savannah, GA • Hilton Head, SC 1x 3x 6x 12x
Full Pg $1625 $1500 $1365 $1200
1/2 Pg $1020 $950 $875 $750
1/3 Pg $625 $575 $520 $480
1/4 Pg $520 $480 $440 $400
1/6 Pg $400 $375 $350 $300
Color is included in the shown rates
www.skirt.com 01/2010
www.skirt.com
Where style meets substance.
To learn more about skirt!’s business model and content licensing opportunities please contact:
Bryce Cockerham | 706-823-3262
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