Sister School Workbook
Global Sisters - Sister School Workbook 1
Your activity checklist
• Your Values• Your why• Who inspires you• What do you need to succeed• What conversation is your business idea part of• Watch Simon Sinek video on “Your Why”• Find your keywords• Creating research themes and guidelines• What did your research uncover• What did you learn about your market/
marketplace/ecosystem?• What did you learn about your customer?• What did you learn about your competition?• How does this impact your business idea?• Temperature check
Module 1
Module
• Financial foundations: Start-up & ongoing costs• Your break even volumes• Temperature check• Your pricing hunch - revisited
5
Module
• One page marketing plan (adapted from Allan Dib)
• Pitch template• Your planning for a pitch deck
8
Module
• Practically branded: Your branding overview• Where are your customers• Define your values• Know your strengths• Your Gaddie pitch• Your brand style guide• Where does you brand need to be?
6
Module
• The importance of an online presence• Created content and curated content• Shareable tips and tricks• Loved up inspiration list• Sharing content• Post Sister School marketing summary• Marketing planning and goals• What platforms will you use?• Write your first marketing goal• Brainstorm marketing ideas
7
Module
• Customer discovery• Describe your target market• Identify potential customer segments• Your customer persona template• Income and revenue streams - create choices
before making choices• Prioritising and sorting revenue stream options• Competitor summary matrix• What makes you different? How is that F.A.B?• Where are you similar to your competitors?• Where are you different?• Doing a basic risk assessment
3
• Your pricing hunch
Module 4
• Develop your survey questions• Create your survey in typeform• Planning to promote your survey for maximum
results• Incentivise your survey• Break it down and make a plan• Being the business owner• The “Get set up guide”
2Module
Global Sisters - Sister School Workbook 2
Your Values
Your Why
Who inspires you? What do you need to succeed?
Because I hope to...
I do this...
I want to be...
so that I can....
Your values, why and inspirationsModule 1
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What conversation is your business idea
part of?
Health & Beauty
Movement
Social Good
Aesthetic Based/Design
Special Days of the Year
Lack of Time
Urban/Rural
In the Home
Creativity
Community Based
Pets/Animals
Seasons
Childcare
Single Mumma
Style
Trends & Fads
Cooking Arts &Crafts
Family
Gifting
Art
Education
Dating
Environment Based
Sense of Self
Budgeting
Low Tox
Tech & Apps
Culture
Beliefs
Education
Handmade/Artisan
Food
Business
Politics
Innovation
Zero Waste
Plastic Free
Passions & Hobbies
Lifestyle Choices
Life Admin OrganisationStage of Life
Mental Health/Ill Health
Module 1
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Video reflection: Simon Sinek on “Your Why”What have you learnt?
Find your keywords
Create choices: Explore
Notes
What do you want to learn more about?
Make choices: Double down
Module 1
Global Sisters - Sister School Workbook 5
Creating research themes & guidelines
What do you already know? What do you want to find out more about?
Module 1
Global Sisters - Sister School Workbook 6
What did your research uncover?What did you learn about your market/marketplace/ecosystem?
What did you learn about your customer?
What did you learn about your competition?
How does this impact your business idea?
What do you want to know more about? Do you know enough to keep going?
Module 1
Global Sisters - Sister School Workbook 7
Doing the researchModule 1
Global Sisters - Sister School Workbook 8
Doing the researchModule 1
Global Sisters - Sister School Workbook 9
Temperature check
UrgencyHow badly do people want or need this right now? /10
/10
/10
/10
/10
/10
/10
/10
/10
/10
Market sizeHow many people are actively purchasing things like this?
Pricing potentialWhat is the highest average price a purchaser would be willing to spend for a solution?
Cost of Getting a CustomerHow easy is it to find and convert a new customer, and on average, how much will it cost to generate a sale, both in money and effort?
Cost of value-deliveryHow much would it cost to create and deliver the value offered, both in money and effort?
Uniqueness of offerHow unique is your offer versus competing offerings in the market, and how easy is it for potential competitors to copy you?
Speed to marketHow quickly can you create something to sell?
Up-front investmentHow much will you have to invest before you’re ready to sell?
Up-sell potentialAre there related secondary offers that you could also present to purchasing customers?
Evergreen potentialOnce the initial offer has been created, how much additional work will you have to put into it in order to continue selling?
Your score
Module 1
Global Sisters - Sister School Workbook 10
Develop your survey questions
Your mini business description
Your survey link from Typeform
1
2
3
4
5
6
7
8
9
10
Module 2
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Planning to promote your survey for maximum results
525
Friends & Family Your Networks
Your Research Brain Pop People
1010
How do you want to incentivise your survey?
Break it down and make a plan
Day 1 Day 2 Day 3
Day 4 Day 5 Day 6 Day 7
Module 2
Global Sisters - Sister School Workbook 12
Being the business owner
The “Get set up” guide
Week
Step
1
1
Week
Step
5
5
Week
Step
2
2
Week
Step
6
6
Week
Step
3
3
Week
Step
7
7
Week
Step
4
4
Week
Step
8
8
Develop a teachable growth mindset
Choosing your business structure
How to handle awkward conversations
Record keeping and document organisation
How to approach and overcome obstacles
Registering your ABN
Boundaries:Saying no, and saying yes
Business name registration, securing handles, and brand collateral
Accepting payment and charging what you are worth
Setting up business bank accounts and payment systems
Procrastination, productivity and paralysis
Buying your domain name and hosting
Stepping out and being seen in your business
Risk assessments, licenses and insurances
Planning, accountability and time management
Who does what on your team
Module 2
Global Sisters - Sister School Workbook 13Global Sisters - Sister School Workbook 13
Describe your target market
Identify potential customer segments
Demographic Psychographic Behaviours Geography
Customer discovery
Marketplace
Target Market
Customer Segments
Customer Persona
Module 3
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Your customer persona template
I am
and
Extrovert
Active
Thinking
Judging
Frazzled
Introvert
Sedentary
Feeling
Observing
Calm
Where do I hang out in real life and online?
Week day routine Weekend routine
My friends would describe me as
Location
Age
What motivates her?
The last magazine/book she read/bought?
The last food she ate/bought?
The last TV show she watched and loved?
am / midday am / middaypm / night pm / night
The last item of clothing she bought?
How does she like to feel?
What lights her up?
What frustrates her?
Fav objection and excuse?
Top 3 problems?
How she spends her days?
Hobbies
Marital status/Sexuality/Family?
First name/surname
Module 3
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Income & revenue streams: Create choices before making choices
Current income streams Refined possibilities
Module 3
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Income & revenue streams: Prioritising and sorting revenue stream optionsBalancing your interests and the financial potentialFor long-term viability it is important that you build your business around things that excite and motivate you, and things that will make money (profit). These might not always be the same thing! Having a mix of offerings can help keep you motivated and the money coming in. Consider your possible income streams and/or product mix. Put H (High), M (Medium) or L (Low) against each:
Global Sisters - Sister School Workbook 16
Streams to work on now
Consider in 12-18 months
Consider in 3-6 months
1
2
3
Your excitement
Quality of your offering ProfitabilityCustomer need/
wantIncome stream/Product category
Module 3
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Competitor summary matrix
TargetMarket
Offering
Price
Notes
1 2 3 4
Module 3
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Competitor summary matrix
Online presence
Marketing
Branding
Notes
1 2 3 4
Module 3
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What makes you different? And how is that F.A.B?Where are you similar to your competitors?
Where are you different?
Features
Advantages
Benefits
Module 3
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Doing a basic risk assessment
Severity ofconsequence
Ease/cost to remedy Priority ratingLikelihood of
occurrenceIdentified risk
Module 3
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Financial foundations: Start-up costs and ongoing costs
Your $ for fixed start-up costs & 3 months of ongoing costs
+ += =
(x3) (x3)
Totals
Costs $/time period Start-up OngoingFixed Variable
Ongoing
Start-up costs summary sheet
Module 5
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Your break even volumesSet-up costs (including launch buffer)
Set-up costs + ongoing monthly business costs
Ongoing monthly business costs
Module 5
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/10
/10
/10
/10
/10
/10
/10
/10
/10
/10
Temperature check
UrgencyHow badly do people want or need this right now?
Market sizeHow many people are actively purchasing things like this?
Pricing potentialWhat is the highest average price a purchaser would be willing to spend for a solution?
Cost of Getting a CustomerHow easy is it to find and convert a new customer, and on average, how much will it cost to generate a sale, both in money and effort?
Cost of value-deliveryHow much would it cost to create and deliver the value offered, both in money and effort?
Uniqueness of offerHow unique is your offer versus competing offerings in the market, and how easy is it for potential competitors to copy you?
Speed to marketHow quickly can you create something to sell?
Up-front investmentHow much will you have to invest before you’re ready to sell?
Up-sell potentialAre there related secondary offers that you could also present to purchasing customers?
Evergreen potentialOnce the initial offer has been created, how much additional work will you have to put into it in order to continue selling?
Your score
Module 5
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Your pricing hunch
Practically branded: Your branding overviewWhere are your customers?
Module 4 & 5
Module 6
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Practically branded: Your branding overviewDefine your values
I want my target customer to feel
What are your core values in business? Refer back to page 3
What makes you different? Refer back to page 3
Your Gaddie pitch
Describe your brand in ten words
This is how I want people to feel when they use my brand
This is what I want to share when they connect to my brand
Know your strengths
...therefore my brand tone and personality needs to be
Module 6
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Practically branded: Your branding overview
Fonts
Brand imagesFind some new brand aligned images and stick them here
Logo
Where does your brand need to be?
Sketch or stick your logo here
Write the name and size of your fonts
• Social Media Profile Pics• Social Media Cover Images• Social Media Square and Story Templates• Invoices and Letterhead• Business Cards• Banners and Promotional Material• Swing Tags• Product Packaging• Delivery• Packaging
• Tape• Stickers• Thank You Notes• Marketing Flyers• eBooks/Lookbooks• Website Headers and Banners• Email Signature• Email Marketing Provider• Merchandise• Promotional Goods
ColoursYour HEX colour codes
Module 6
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The importance of an online presence
What do you need to tell your customers?
What do your customers want to know?
Access
Attract
Consider
Purchase
Module 7
Global Sisters - Sister School Workbook 28
Created content and curated contentThink of the 3 content areas that are shareable tips and tricks
Loved up inspiration list
Sharing contentList “go to” websites and business pages to get content to share with your followers
Who do you love on social media?
Module 7
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Post Sister School marketing summaryModule 7
Global Sisters - Sister School Workbook 30
Marketing planning and goalsWhat platforms will you use?
Why did you choose these platforms?
Write your first marketing goal here
Brainstorm marketing ideas and park them hereInclude a mix of online and offline ideas
Module 7
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One page marketing plan (adapted from Allan Dib)
BeforeTarget market Message Platform
DuringCapture Nurture Convert
AfterWow Increase value Referring friends
Module 8
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Pitch templateMy name is and I am the founder of
I really want to
so that I can
In 3 months I will
In 6 months I will
In 1 year I will
I am just starting my business / I am already running a business / I am atstage of business, and I know a lot about it because:
Short business pitch from module 7 (the Gaddie pitch)
I have already researched my idea and found out that:
The customer segments that I am going to target in my business are:
In business I need to make a profit. To make money in my business my next steps are to:
To help me achieve these goals, I will need help to:
To support me on my journey, I have these people on my Business A-Team:
I understand there are other businesses that I am competing against like:
My next steps for market testing include:
but my business is different because:
Module 8
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Your planning for a pitch deck
My competitors are:
Logo
[Your name]
Founder of [business name]
My potential customer segments are:
Photos that support what you do
These people make up my A-Team:
But I am different because:
In 3 months I hope to: To make money, my next steps are:
To help my business progress, I require:
Thank you
In 6 months I hope to:
In 12 months I hope to:
Module 8
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Your planning for a pitch deckModule 8
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