SECOND QUARTER 2016
Sirius XM Canada Holdings Inc. (TSX: XSR) operates as SiriusXM Canada.
Sirius XM Canada broadcasts more than 130 satellite radio channels
featuring premier sports, news, talk, entertainment and commercial-
free music. SiriusXM Canada offers an array of content from the most
recognized news, entertainment and major sports brands including the
NHL, NFL, NBA, MLB, NASCAR, CNN, CBC, FOX, BBC, Howard Stern,
Disney, Comedy Central and more. SiriusXM programming is available
on a variety of devices including pre-installed and after-market radios in
cars, trucks and boats, smartphones and mobile devices, and consumer
electronics products for homes and offices. SiriusXM programming is
also available online at www.siriusxm.ca and on Apple and Android-
powered mobile devices. SiriusXM Canada has partnerships with every
major automaker and its radio products are available at more than 2,500
retail locations nationwide.
EXCHANGE: TSX
SYMBOL: XSR SHARES OUTSTANDING: 128.6M
PRICE (AS AT 02/29/2016): $4.54
52-WEEK HIGH: $6.42
52-WEEK LOW: $3.32MARKET CAPITALIZATION: $584.0MQUARTERLY DIVIDEND: $0.105
FISCAL YEAR END: AUG. 31
SIRIUSXM CANADA, WITH APPROXIMATELY 2.7 MILLION SUBSCRIBERS, IS THE COUNTRY’S LEADING MEDIA SUBSCRIPTION BUSINESS.
~8M 11M2015E - Estimate based on 70% penetration rate and 1.8M vehicle sales. Both new and used
Satellite radio equipped cars in 2015
Satellite radio equipped cars in 2018
A SOUND FOR EVERY TASTE
ANYTIMEANYWHERE
~70% OEM PENETRATION
PRE-OWNED CAR PROGRAM
130+ channels
Exclusive entertainment
Comedy and talk
Live play-by-play from every major sport
World-class news
Commercial-free music
BMW
Fiat
Ford
GM
Honda
Hyundai
Jaguar
Kia
Mazda
Mercedes
Mitsubishi
Nissan
Porsche
Subaru
Toyota
Volkswagen
2,650 franchise dealers enrolled
100 independent dealers enrolled
8 certified pre-owned dealers enrolled
Satellite radio
Streaming services
In-vehicle
At home
At work
On the go
On demand
Show alerts
SENIOR OFFICERS
Mark Redmond President and Chief Executive Officer
Jason Redman Chief Financial Officer
BOARD OF DIRECTORS
Anthony Viner
Dara Altman
Timothy Casgrain
David Coriat
Philip Evershed
David Frear
Guy Johnson
Christine Magee
ANALYST COVERAGE
BMO Nesbitt Burns Inc. Canaccord Genuity Corp. (Canada) CIBC World Markets National Bank Financial RBC Capital Markets TD Securities Inc.
INVESTOR RELATIONS CONTACT
Odeta Kellici Vice President, Finance 416-513-7416 [email protected]
Kristen Dickson NATIONAL Equicom 416-848-1429 [email protected]
CORPORATE HEADQUARTERS
135 Liberty St, 4th floor Toronto, ON M6K 1A7
2011 2012 2013 2014 2015
238.7259.6
288.9 303.5325.9
2011 2012 2013 2014 2015
26.5
46.6
68.7
79.0 79.2
2010 TTM
202.5
334.7
2010 TTM
6.6
81.3
2011 2012 2013 2014 2015
238.7259.6
288.9 303.5325.9
2011 2012 2013 2014 2015
26.5
46.6
68.7
79.0 79.2
2010 TTM
202.5
334.7
2010 TTM
6.6
81.3
EXPANDINGADDRESSABLEMARKET
INNOVATING CONTENT
LAUNCHING NEWTECHNOLOGY
REVENUE ($M) ADJUSTED EBITDA ($M)
1 All figures in the table above are in thousands except, ARPU, and SAC.
2 Adjusted EBITDA is a non-GAAP measure.
3 Self-Pay ARPU is derived from the total of earned subscription revenue from Self-Pay subscribers and the music royalty and regulatory fee and activation fees, divided by the monthly weighted average number of Self-Paying subscribers. Please see the Company’s MD&A for a more detailed description.
C A N A D A
Q2 2016 Q2 2015 YTD 2016 YTD 2015
February 29, 2016 February 28, 2015 February 29, 2016 February 28, 2015
FINANCIAL 1
Revenue $84,387 $80,086 $167,904 $159,071
Adjusted EBITDA2 $24,810 $23,331 $48,328 $46,239
Free Cash Flow $13,674 $11,296 $29,903 $24,974
OPERATING1
Self-Paying Subscribers 1,952 1,862 1,952 1,862
Total Subscribers 2,653 2,552 2,653 2,552
Self-Pay ARPU3 $12.49 $12.48 $12.53 $12.43
Subscriber Acquisition Cost (SAC) $39 $35 $40 $37
CONTINUED GROWTH
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