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Silent Auction Secrets 5 simple changes to generate bigger bids

Sherry Truhlar October 9, 2013

Twitter Hashtag - #4Glearn

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Of:

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Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

www.synthesispartnership.com

(617) 969-1881

info@synthesispartnership.com

INTEGRATED PLANNING

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Today’s Speakers

Sherry Truhlar President

Red Apple Auctions

Assisting with chat questions:

Jamie Maloney, 4Good

Founding Director of Nonprofit Webinars and Host:

Sam Frank, Synthesis Partnership

Part

Of:

Silent Auction Secrets:

5 simple changes to generate

bigger bids

Sherry Truhlar, CMP, BAS, CAI

www.RedAppleAuctions.com

Who is Sherry?

Good ideas get around

Good ideas get around

My process became …

Is this your auction mindset?

“Everything we spend takes away

from the bottom line.”

Is this your auction mindset?

“Everything we spend takes away

from the bottom line.”

Your auction is a business!

Treat it like one.

This savvy gal treated it like a

business & saw a $50k gain...

http://www.redappleauctions.com/about-us/clients/robin/

The big picture

Audience

Development

Item Acquisition

Auction Operations

Change #1: Sound system,

with a wireless mic

Let’s think like a

business. Do retail

stores use sound?

They do at my

supermarket.

Hotel ceiling sound systems won’t work.

Change #2: The right lighting

Let’s think like a business. Do retail

stores use dim lighting or bright?

They use bright light because they

want you to see and buy the

merchandise.

Change #3: Adequate space

Let’s think like a retail business.

Ever notice this? Cheap items = casual displays

Pricey items = nice displays

Change #4: Props

Let’s think like a retail business...

Guests should be able to experience

the item. Entice them to buy.

Change #5: Guaranteed Bid

Let’s think like a business.

Let’s make it easy for guests to

spend money!

Guaranteed

Bid: An

opportunity to

buy an item

outright.

Five Changes

1. Sound

2. Lighting

3. Spacing

4. Props

5. Guaranteed Purchase

AND NOW ... What about items?

Two resources for

procurement help

Free

www.RedAppleAuctions.com

Two resources for

procurement help

Free Fee

www.RedAppleAuctions.com

www.BigTicketProcurementSecrets.com

www.RedAppleAuctions.com

www.Pinterest.com/SherryTruhlar

www.LinkedIn.com/in/SherryTruhlar

www.Facebook.com/RedAppleAuctions

www.Twitter.com/AuctionExpert

Where to

find me?