Siderean and AWS
Bradley P. AllenFounder & CTOSiderean Software, Inc.
AWS Startup Event - LA9 September 2008
Copyright © 2008 Siderean Software, Inc. All rights reserved.
Siderean Software• Enterprise information access
and discovery – Visionary status in 2007 Gartner Magic
Quadrant for Information Access– One of the 2007 KMWorld “100
Companies That Matter in Knowledge Management”
• Venture funded 2004• El Segundo, CA• Our secret sauce: Faceted
Semantic Search
Copyright © 2008 Siderean Software, Inc. All rights reserved.
Turning The Battleship in 2008: Enterprise Vendor to Web Service
TechnologyHorizontal
Legacy
SolutionVertical
Future-proof
Copyright © 2008 Siderean Software, Inc. All rights reserved.
Focus: Online B2B Marketing
$ $ $$ $ $$ $ $
ManageLeads to Closure
3
sales team quality and efficiency
How
ProspectEngagement
2
Conversion
effectivelydelivered content
How
SEO
SEM
PPC
CreateInterest
1
Traffic
keywords, advertising, programs
How
Copyright © 2008 Siderean Software, Inc. All rights reserved.
Solution: Content-Powered Marketing With Information Hubs• A marketing-driven approach to organizing and presenting
relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience -- with the objective of driving a profitable customer action.
Industry News Center
Call to Action
Blogsphere Aggregator
Call to Action
ContentMarketingSystem
Call to Action
Tech Topic Center
Executive Briefing Center
Call to Action
Event Hub
Call to Action
Copyright © 2008 Siderean Software, Inc. All rights reserved.
navBurner: Self-Service Performance Marketing Hubs
Copyright © 2008 Siderean Software, Inc. All rights reserved.
Instant-On Content Aggregation and Organization For Marketing
Copyright © 2008 Siderean Software, Inc. All rights reserved.
Service Status
• Currently in private beta at navburner.com
• 12 active beta customers
• Tiered monthly subscription model
• Public launch Q109
Copyright © 2008 Siderean Software, Inc. All rights reserved.
AWS Allowed Us To Turn Our Server Product Into A Service Fast
Semantic Search EngineCluster
Harvester/AnnotatorCluster
wiki.navburner.com
blog.navburner.com
Load Balancer Cluster(navburner.com)
Web Application Cluster
MySQL Master/Slave
MemcachedCluster
Search Engine Replication Cluster
Copyright © 2008 Siderean Software, Inc. All rights reserved.
AWS Allows Us To Innovate In The Cloud Where We Couldn’t Before
• Implementing web-scalable faceted semantic search on top of SimpleDB
SemanticSearch Engine
Cluster
WebApplication
ClusterSimpleDB
Copyright © 2008 Siderean Software, Inc. All rights reserved.
Bottom Line
• AWS has enabled a strategic shift for our company– It’s allowed us to move faster than otherwise
possible– It’s opening new doors for product innovation– We’re becoming a new company as a result
Thanks!
ballen at siderean dot comwww.navburner.com
friendfeed.com/bpallenbradleypallen.org
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