PopShorts
Going Viral with VineShort & Social Video: Vine, Instagram & Beyond
Adam Gausepohl, PopShorts@adamgausepohl
#SMX #SMXsocial13 #23A
PopShorts
PopShorts
June 4th:
13 million Vine users
1) The Biggest Misconception
3x Growth!
August 20th:
40 million Vine users
June 20th:
Instagram video released
PopShorts 1) The Biggest Misconception
PopShorts 2) Instagram vs Vine
PopShorts 2) Instagram vs Vine
Video Creation INSTAGRAM VINE
Video MAX length: 15 seconds 6 seconds
Import videos: Yes No
Image Stabilization: Yes No
Filters: Yes No
Delete/Re-arrange clips: Yes Yes
Save to Camera Roll Yes Yes
PopShorts 2) Instagram vs Vine
PopShorts
Engagement on Instagram
Photos:37 interactions / thousand followers
Videos:24 interactions / thousand followers 1
Source: 1) http://blog.bufferapp.com/instagram-stats-instagram-tips
2) Instagram vs Vine
PopShorts 2) Instagram vs Vine
PopShorts 2) Instagram vs Vine
22nd September, 2013
PopShorts 2) Instagram vs Vine
23rd October, 2013
PopShorts 2) Instagram vs Vine
Consumption INSTAGRAM VINE
Photos/Videos: Photos and videos Just videos
Attention Span Required: 1-15 seconds 3-6 seconds
Autoplay: Yes (small delay) Yes
Automatic Sound: Yes Yes
Looping: No Yes
Geotagging: Yes Yes
Share to: Facebook, Twitter, Tumblr, Flickr, email, foursquare
Facebook, Twitter, copy link feature, Revine feature
PopShorts 3) Going Viral with Vine
Going Viral with Vine
PopShorts
Viner: Logan Paul
Followers (when video was made): 796,100
3) Going Viral with Vine
PopShorts 3) Going Viral with Vine
90,252 engagements 87,365 engagements
vs
PopShorts 3) Going Viral with Vine
PopShorts 3) Going Viral with Vine
TIP: Copy & paste the Vine.co URL here to save it as an .mp4 file to upload it directly to Facebook: http://en.savefrom.net
GE’s #1 most engaging Facebook post in past 6 months
PopShorts 3) Going Viral with Vine
Received approximately 20x more engagement than their average tweet.
PopShorts 3) Going Viral with Vine
PopShorts 3) Going Viral with Vine
Don’t forget to post your Vines to Instagram!!!It’s OK they aren’t 15 seconds long!
PopShorts 4) Getting Your First 1000 Followers
PopShorts
1) Leverage your other social media properties
2) Create good, shareable contenta. Relatable (Alx James)
b. Funny (Anthony Troli, Logan Paul, Comedian Chris)
c. Interesting / Useful (KaplanGMATPrep)
d. How-tos (GE’s #6secondscience campaign)
e. Catchy Jingles (Nicholas Megalis)
f. Mash-ups (Epic Clips, PIXAR VINES, Fail Vine)
g. Creative / Stop Motion (Jethro Ames)
3) Give them a reason to follow youa. Run contests b. Create a series (Pt. 1, Pt. 2…)c. Don’t post crap videos
4) Seed your videos
4) Getting Your First 1000 Followers
PopShorts 5) The Future of Short Video
U.S. smartphone market: 70 percent of teens (aged 13-17) and 79 percent of young adults (aged 18-24) now own smartphones.
Source: http://www.nielsen.com/us/en/newswire/2013/ring-the-bells-more-smartphones-in-students-hands-ahead-of-back.html
PopShorts 5) The Future of Short Video
PopShorts
• Global mobile data traffic will increase 13-fold between 2012 and 2017• Mobile video will increase 16-fold between 2012 and 2017• Two-thirds of the world's mobile data traffic will be video by 2017• Mobile network connection speeds will increase 7-fold by 2017
Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
5) The Future of Short Video
PopShorts
Contact:
Adam GausepohlEmail: [email protected]
Twitter: @AdamGausepohl#SMX #SMXsocial13 #23A
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