#SHOPIFYRETAILTOUR
Shipping with Shopify
Agenda
1 Introduction to Shipping
2 Shipping Basics
3 Packaging + Unboxing
4 Useful Shipping Apps
Introduction to Shipping
Introduction to Shipping
With the advent of the internet, shopping has become a lot easier. This wouldn’t be possible without merchants experiencing the complexity of getting the product to their door.
Importance of Shipping Smart
By shipping strategically, you will find yourself saving time and effort. The key is to strike a perfect balance between your customers being satisfied, while staying economical.
Shipping Basics
Shipping Strategies
Ship Yourself Fulfillment Dropshipping
Shipping Strategies
ALL SHIPPING COURIERS BASE SHIPPING RATES ON A VARIETY OF FACTORS:
Package size
Package weight
Departing country
Destination country
Tracking
Insurance
Shipping Profitably
One of the best secrets to being successful at ecommerce is to figure out how to ship profitably. Use a chart to map out all your costs associated without getting products into customers hands.
Cost of Product
Packaging
Shipping Costs
Customers/Duties
Credit Card Fee
Profit Margin
Total Price
Shipping Zones
Use shipping zones to choose the regions that you ship to, and define your shipping rates.
Customer shipping options
You will need to decide your strategy for charging your customers. Once you have, simply use whichever type suits your business best.
Customer shipping options
Free shipping Flat-rate Carrier-calculated
Fulfillment Services
Shopify offers many options for using fulfillment services, such as Rakuten, Amazon, or custom order fulfillment.
DEMO
Shipping Apps
Recommended Shipping Apps
Packaging + Unboxing
Utility versus branded packaging
Nothing fancy. Plain envelope or cardboard box and any necessary filler for protection.
Custom solution that provides a better unboxing experience and creates word of mouth.
Utility PackagingBranded Packaging
Utility Packaging Options
Before you ship your products, you’ll need to package them for safe transport. There are a variety of box and envelope types.
stockroom.shopify.com
Branded Packaging Experience
A branded packaging experience is a thoughtful selection of packaging that makes for a deliberate presentation of your products.
“The value of premium packaging extends far beyond the customer experience into residual marketing effects. The experience goes beyond the online order to when the customer actually opens the beautifully wrapped package and shares that experience across social networks.”
- Maria Haggerty, CEO of Dotcom Distribution
Five ways to add a personal touch
1. INCLUDE DISCOUNT OFFERS IN THE BOX
Including a discount offer in the box makes sure your customer doesn’t lose it in their email, and leaves them with a tangible reminder.
Five ways to add a personal touch
2. INCLUDE PRODUCT SAMPLES IN THE BOX
Product samples provide a great way to cross-sell customers, and introduce them to other products they may not know about.
Five ways to add a personal touch
3. INCLUDE SMALL, INEXPENSIVE GIFTS
Gifts can be a great way to surprise and delight customers, and they also create free word of mouth marketing.
Five ways to add a personal touch
4. PRODUCT REVIEW/SHARE REQUEST
Packaging inserts can be a great place to ask for a product review or to share their experience on social media.
Five ways to add a personal touch
5. HANDWRITTEN THANK-YOU NOTES
Customers love receiving personal notes, especially if they are handwritten. They often share photos of them with their networks, which can help you gain new customers.
Resources
Shopify Blog
“The Beginner’s Guide to Ecommerce Shipping and Fulfillment”
Free tools and resources to accelerate your skills and success
“Ecommerce Shipping Toolbox: Apps, Tools, and Resources to Help You Streamline Your Business”
Shopify Blog
“The Beginner’s Guide to Ecommerce Shipping and Fulfillment”
Free tools and resources to accelerate your skills and success
“Ecommerce Shipping Toolbox: Apps, Tools, and Resources to Help You Streamline Your Business”
Shopify Manual
A collection of useful guides to help you use Shopify
Shopify Support
[email protected] ● 1-888-shopify ● live chat A dedicated support team that is available 24/7
Q & A
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