Queen of Connect & the Social Web Marketing to Digital Diva’s Conference

Donna Marie Antoniadis CEO & Co-founder

ShesConnected Multimedia Corp

Who are you? Where are you?

Have we connected yet?

Welcome to my session!

Nice to connect to you. My friends call me the Queen

of Connect – they say She’s Connected!

My experience in digital – since the

mid ‘90s (yes the ‘90s) • Internet since 1995

– Yellow pages first internet initiative

– Sears first online presence

– Worked with Shaw Cable (Canada’s 2nd largest cable operator) to launch high speed internet access

• Mobile industry since 2003

– Created the Mobile Marketing Roadshow worked with the leading associations (MMA & CTIA), wireless operators (Sprint, Verizon, Alltel) and leading brands (P&G, Visa, Microsoft)

– Mobile storefront & blog for Herbal Essences

• Social media since 2006

– Created social network for women: ShesConnected.com

– Created community/conversation agency ShesConnected Multimedia : community management, blogger panels, blog seeding programs, house parties, twitter & facebook parties and events & conferences (GM, GM financial, Look Good Feel Better)

– Created ShesConnected Conference the 1st interactive brands and digital women with leading brands and women (Kraft, Maples Leaf Foods, Coca-Cola)

– Women & Social Media Research Report : The Power of Social Networking for Women

No – I really want you to connect to me.

Connect with me and learn all about me.

Interact with me!

Participate in my conversations

At the very least - follow me back on Twitter

PLEASE!

I could be your target demographic

How do you get started?

You need to prepare!

Be sure the person who is the voice of your brand can interact

with me!

1.

Can a 25 year old male intern participate in a conversation with me about weight loss over 40?

...the new handbag Angelina Jolie was pictured with on the cover of the National Enquirer this week?

...how about that new cellulite cream?

Continue the conversation.

2.

Don’t love me and leave me

Remember that there is more to the social web than just

Facebook

3.

I use different social networks for different reasons

I belong to hundreds of social networks

ShesConnected – Connecting brands with women who matter

Become Donna Marie’s Friend

Donna Marie Antoniadis Co-founder & CEO ShesConnected

Thank You!

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