‘Sharing’ the Future:
Macro Trends Impacting
Travel & Hospitality
Space
Aassia Haq
Founder & CEO – Guidrr
@aassiaharoonhaq
Presented at Thayer Ventures CEO/Investor Summit
San Francisco, March 18, 2015
About My Journey: A Starter Upper
Around this gilded earth: A travel & entrepreneurship journey
Nearly a decade at PepsiCo –Communications/PR; Brand management
4 years: Online Startup CEO –ALUMRISE (Future of Work)
3 yrs: Chief Marketing Officer -MBO Partners (Future of Work)
Full Circle: Startup CEO @Guidrr (Travel, Future of Work, Urbanization), Advisor
Dallas based; Global Citizen: @aassiaharoonhaq
LI:
www.linkedin.com/aassiaha
q
30 Mins; 3 Simple Goals
1. Shine a Light on the Sharing Economy – Demystify &
Deconstruct
2. Introduce you to a new business player in the travel &
tech space
3. Do you see what I see? Frameworks & stats for future
thought & action
15 Minutes for Q&A
What’s at the Heart of This Trend?
Sharing
EconomyPeer to Peer
Collaborative
ConsumptionOn Demand
?
Why It Matters to Global Economy
Sharing
EconomyaPeer to Peer
Collaborative
ConsumptionOn Demand
$11.4
Billion
Invested
Source; Jeremiah Owang: Crowd Companies
Why It Matters to Sector
Sharing
EconomyaPeer to Peera
Collaborative
ConsumptionOn Demand
$1.4 B*
Source; Jeremiah Owang: Crowd Companies
Across the Sectors Space: $1.4 Billion in Funding (Bulk: Airbnb)
Key Players: Airbnb, Couchsurfing, HomeAway, Inspirato, LoveHomeSway, OneFineStay, Roomer, Roomorama
Transportation: $4.5 Billion (Bulk Uber)
Key Players: Uber, Blabla Car, GrabTaxi, Flywheel, Lyft, Ola, Avego
WorkSpace: $416.5 Million (bulk WeWork)
Key Players: WeWork, LiquidSpace, AppearHere, Deskwanted, Breather, Peerspace, PivotDesk, ShareDesk, Storefont
Source: Thanks Jeremiah, Lisa Gansky
Also in business of space
Also reimagining the trip
Who to Follow & Watch
Movement is Global, Meta-Influential, Authentic
Arun
Sundarajan -
Policy &
Startups -
Stern
Jeremiah
Owang:
Crowd
Companies
Rachel
Botsman –
Coll Cons
Influencer
April Rinne,
Sharing
Cities/tourism
Ouishare –
Interntional Coll
Cons - 32
countries
Rachel’s 2014 Prediction
Anyone?
Industries ripe for disruption
have 5 key characteristics:
• Complex experiences
• Waste
• Broken Trust
• Redundant intermediaries
• Limited Access
3 Key Personal Takeaways Sharing economy = efficiency in asset utilization. The
drivers tech (on-demand platforms); trust (scaling in UX
& business models)
Sharing is about physical spaces (buildings, real
estate), products (tools, things) and about creating a
means to share our most valuable assets – ourselves
(services, tasks)
The so-called Sharing economy is driven by people,
across the globe .. And that leads to the next part of my
story
Why Future of Work Matters
to The Future of Travel &
Hospitality
Macro Changes to Employment Create the Biggest Change to How We Will
Live, Work, Play – Changing Our Concept of Self & Space
Our Future Belongs to the Micro-Entrepreneur
53 Million or
43% of the US
private workfore
by 2020
30M: Solopreneurs Vs. Side Giggers
Cross-Generational Trend
Gender & GDP
Prediction: Govt Will Catch Up
My MBO Partners Journey
Filling in the gaps
Raising awareness
Advocating for & predicting a self-employed nation
Innovators seeing & acting
Intuit and QuickBooks Cloud Self Employed (see: rise in earnings)
Freelancers Union and the insurance gap
In Context: The Expert
”Expect growth but in supply and
demand for independent workers in the
next 5 years. Companies will seek
specialized, hard-to-find talent and
improved workforce agility and
flexibility. Even more individuals will
become independent micro-
entrepreneurs due to the autonomy,
control and flexibility independence
provides – or simply because it’s their
best or only option in the new economy
… ”
Steve King: Partner,
Emergent Research
The Barbell Economy A future view of our economy with major implications –
and a sector call to action
Big gets
bigger
Microbusiness
BoomsMiddle Shrinks
Big Leap? Your Future Customer Negin: Instagrammer
1.4M followers 1.39 M = Circulation of NY
Times
Milan based - but on the road
Followed for Fashion and Lifestyle
Millennial influencer
Transactional micro-entrepreneur
Superhosts: Airbnb (Ycombinator Startup)
Old v New: Changing B2B Customer
Traditional
T & H New
T & H
‘Old’
B2B
‘New’
B2B
Who & What to Follow in Future of Work
Sara Horowitz
– Freelancers
Union
Steve King-
Partner
Emergent
Research
Gene Zaino –
CEO MBO
Partners
MBO Partners
State of
Independence in
America Survey
The
#Coworking
Industry
Self-Employment is our Future, Who’s Got it Cracked?
Intuit 2020
Taking It Up a Notch: Key
Macro Drivers of Travel &
Hospitality Growth
Converging global trends in sharing economy, future of work & urbanization
are for me, the most exciting and investable opportunity
So Many Reasons to Be Bullish
From People/data mover? To Life & revenue enabler?
• Own
• Control
• Algorithmic
• Global
Purchasing
Power
• Design Routes
• Space design &
Creation
• Large
projects/custo
mers
• Location
independent
• Rent v Own
• Share & Sell Via
Platforms
• P2P
Transactional
• Social base
• Utilization
• Small
projects/custo
mers
What is “Business Travel”?
What If Business Travel Isn’t First Class, Corporate?
What’s the Big A-Ha? The evolution of the investment & business journey
Systems Social P2P
And then, there’s Urbanization
By 2050, 66% urban
world population
1950: 2 megacities;
today: 19 & counting
Developed world
already largely urban
(N America 82%,
Europe 73%)
Megacities, MicroSpaces, Collaboration v Control
Disruption
Opportunity
New & huge markets,
Increased sector influence
Potential for capital inflow, valuations and returns
More people to move/host/transport
Threats
Competitors from outside your ‘space’
Alignment to right or wrong B2B sector (mid, low, high)
Income inequality & instability
Managing convergence of B2B, B2C
Airbnb: Hospitality – not P2P
No 6 hospitality brand
(launched 2008)
99% global penetration
1M listings by end 2014
(Source: Fast Company)
Partner? Threat? Competitor? The sector’s Google?
AirBNB: Hospitality – not P2P
Questions?Answers: From a business thinker and observer perspective.
If I can’t answer, I will try to point you to someone who can.
Thank you! @aassiaharoonhaq
@Guidrr
www.about.me/aassiaharoon
haq
LinkedIn:
www.linkedin.com/aassiahaq
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