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© Copyright 2015Boom! Social Media Marketing LLCAll rights reserved. May be shared with copyright and credit left intact.
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Table of Contents
4
3-4 Introduction
5 Use Mentions
6 Use Links
7 Retweet Others
8 Use Hashtags
9 ASK for a Retweet
10 Link Placement Matters
11 Optimize Your Tweet Length
12 Reach Other Time zones
13 Don’t Flurry Tweet
14 Tweet Great Content
15 Make Your Retweet Button Prominent
Prominent
16 Use Pictures
17 Tweet at the Optimal Times
18 Include a Number
19 Show Enthusiasm (!!!)
20 Use CAPS
21 Add Pretty Much Anything to Your Tweets
22 It’s Not About You
23 Focus On Popular Content
24 Talk About Twitter
25 Say Thanks
26 Use the Most Retweeted Words
27 Be Social
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What is the value in getting more retweets on Twitter?
First, your exposure increases when someone retweets your posts. Your original tweet will be shown on the feed of the person who retweets you and all those that follow that person will also see your tweet. If your content is something of interest to them, chances of them following you are very high. It increases your reach as well as the number of your followers. For example, if you have 50 followers, you would have a reach of 50 without the value of retweets. If some of them or all of them would retweet your posts, your exposure will increase exponentially based on the number of followers your followers have. If you expand this one more level; suppose one of your followers followers retweets the same message? You have increased your reach even more! The viral power of social media is extremely explosive!
IntroductionIntroduction
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Introduction
Wondering how you can get more retweets and what you can do to boost your
chances of getting retweeted? Pulling in all the latest research as well as my own
experience that has consistently led to retweets, I have compiled this list of 23
quick and easy ways you can get more retweets.
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1. Use Mentions
The more mentions you include in a tweet, the higher your chances of getting a
retweet.
… until 6 mentions; anything higher than that
and there is a decrease in the number of
retweets.
@Jenny I agree totally!
@John @Tom @Jenny
Isn't Twitter Awesome?
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2. Use Links
Multiple studies have confirmed that using links within your tweets will result in
more retweets.
Add Interest &
Create Value
Drive
Traffic
Capture Leads
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3. Retweet Others
When you’re generous with YOUR retweets, those around you will be more likely to reciprocate. If you look to give
more to others than you expect in return, the return is often greater than you expect!
GIVE
GIVE
GIVE
RECEIVE!
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4. Use Hashtags
Tweets with hashtags (#)
receive more retweets than
those without.
#
Using hashtags in a tweet gets around .301
retweets, while a tweet with no hashtags receives an average of only .0116 retweets. Recent data
released by Twitter confirms this.
#
This indicates that tweets with
hashtags receive 26% more
retweets than those without.
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5. ASK for a RetweetYou have probably already found that asking for a retweet increases the chances of getting one but did you know that actually spelling out Retweet will net you better results than using the abbreviation RT? Asking nicely (‘Please Retweet’) will help even more!
Please Retweet if
you agree
Okay!
Yay!
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6. Place Your Link Carefully
We now know that tweets that contain links receive more retweets than those without. But research has also found that putting the link 90% of the way through your tweet increases the likelihood of getting a retweet.
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7. Optimize Your Tweet Length
If you are looking for retweets, you will want to make sure your tweet isn’t so long that people will need to edit it before retweeting.
According to some research, 71-100 characters is the optimal length in terms of getting retweets.
71-100 characters
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8. Reach Other Time ZonesIf you want the opportunity for retweets in other parts of the world, try scheduling
tweets to go out while you are away or sleeping.
1414
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9. Don’t Flurry Tweet
If you only have a few minutes per day to Tweet, make sure you schedule your
tweets rather than posting multiple tweets in one fell swoop. This will give your tweets
more individual attention and give you a better chance of having your content
retweeted.
TweetTweet
Tweet
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10. Tweet Great Content
It goes without saying that if you want retweets, your content needs to be
retweeable!
16
Always be thinking about what
your audience wants and needs
and create content to serve them.
This will increase your chances of
being retweeted.
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11. Retweet Button on Your Website
Having a retweet button on every page of your site is critical if you want your
visitors to retweet your content.
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WANT MORE:
READY TO GROW YOUR TWITTER FOLLOWERS FAST?:
Check out this video from Kim Garst telling you EXACTLY how she built one of the largest and most highly targeted communities on Twitter.
1818
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12. Use Pictures
Tweets with pictures receive far more retweets than those without. Also, you will want to tweet Twitter pictures,
as opposed to Facebook or Instagram pictures. These tweets are actually less likely to be retweeted!
Tweets with an image receive an average of .404
retweets, compared to .0133 for those without.
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13. Tweet at the Optimal Times
Tweeting on Sundays will increase your chances of getting a retweet, as will tweeting after work hours. Tweets sent out
between 10-11pm receive more retweets than average
Sunday“Quitin’
time”
10-11pm
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14. Include a Number
Where relevant, use a number or digit within your tweet. Tweets containing numbers get retweeted 17% more
often than those without.
13 45 8
2121
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15. Show Enthusiasm (!!!)
While you may not be entirely comfortable using lots of emotion in your tweets,
using exclamation marks can actually increase the likelihood of getting retweets.
!In fact, using 6 exclamation
marks produces around 0.299
retweets, while using 9 results
in around 0.484 retweets!
Might be a bit of an overkill but
you get the point .
!
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16. Use CAPS
Tweets with a higher ratio of capital letters receive more retweets. Of course, balance this with some common
sense – you probably don’t want to be TWEETING IN ALL CAPS ALL THE TIME! I suggest using CAPS to emphasize
specific words.
“twitter is the BEST!”
“today is such a BEAUTIFUL day!”
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17. Add Pretty Much Anything to Your Tweets
Recent data released by Twitter confirms that adding pretty much anything ‘extra’ to your tweets will get you more
retweets. By extra, I mean things like hashtags, digits, quotes, videos and PHOTOS!
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18. Don’t Always Talk About YOU
Tweets that contain a self-reference are retweeted less than those that don’t. Focus on delivering value, being useful
to your audience and do not make it all about YOU.
Blah, blah, blah…
2525
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19. Focus On Popular Content
When asked what type of content they like to retweet, respondents of one study indicated that they are
most likely to retweet (these are in order of popularity):
26
NEWS
INTRUCTIONAL
TWEETS
ENTERTAINMENT
OPINION
PRODUCTS
SMALL
TALK
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20. Talk About Twitter
People are more likely to retweet if your post mentions Twitter, as opposed to another
social network.
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Thank you for the RT!Thank you for the RT!Thank you for the RT!
21. Say Thanks!
Manners do matter! People appreciate the recognition so posting a message thanking the people who have reposted
your messages goes a long way in building the retweet relationship.
2828
Thank youfor the RT!
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22. Use the Most Retweeted
Words In Your Tweets
Most retweeted words and phrases…
2929
you
20
19
18
17
16
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1
please
retweet
post
blog
social
free
media
help
please RT
great
social media
10
follow
how to
top
blog post
check out
new blog post
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23. Be Social
It is called "social media' for a reason. Respond to direct messages, retweets and interact with others who
share content that you find engaging. Building relationships is my ULTIMATE retweet tip.
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WANT MORE:
Getting more retweets is a great way to build your Twitter presence and increase the size of your Twitter community. But, if you really want to grow a highly-targeted Twitter community FAST check out this video from Kim Garst telling you EXACTLY how she built one of the largest and most highly targeted communities on Twitter.
3131© Boom Social! | www.boomsocial.net
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Research Links
32
http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html#
http://trackmaven.com/resources/retweet-report/?submissionGuid=9922cf30-be95-41fe-a162-f8de517dddfa
https://blog.twitter.com/2014/what-fuels-a-tweets-engagement
http://danzarrella.com/use-images-on-twitter-to-get-more-retweets.html#
http://tracksocial.com/blog/2012/10/optimizing-twitter-engagement-part-3-tweet-length/
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