© 2012 Cisco and/or its affiliates. All rights reserved. 1
Shape Your Business For the Future:
Powering Transformation With Cisco
Mobility and Cloud Collaboration Applications
Roland Javines OngConsulting Systems Engineering LeadHCS, UC & Collaboration Technologies-AsiaPac & Japan19 June 2012
Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 2
Thin ClientsCloud-Based Applications
Challenge is to provide rich media and consistent user experience across hosting models
Cisco Collaboration Portfolio
CLOUD
ON PREMISE
UnifiedCommunications
TelepresenceCollaboration
Applications
CustomerCollaboration
Virtualization
The Future Workspace Moves with YouThe evolution of the corporate workspace
FlexibilityProductivity
Applications Contacts
Bring Yourself to the Workspace
,
Applications Contacts Mobile Apps
Bring the Workspace on devicesNext Generation Workspace
moving with us
FlexibilityProductivityFlexibilityProductivity
Virtualize Collaboration
Virtualize the ApplicationsCollaboration applications virtualized in the data center
1
Virtualize the DeliveryProvide Collaboration as a service from the cloud
2
Virtualize the WorkspaceEnable desktop virtualization without the compromises
3
Dynamically add UC capacity;move active servers as needed
Cohesive solution fully supported by Cisco
Deployment flexibility
Easy installs, upgrades, and zero-downtime backups
Unified application management tools for the data center
Reduced hardware footprint, power, and cooling
Cisco UC in the Virtualized Data CenterUnified Communications on the Unified Computing System
Unified Communications
Management
Operational Improvements
Hardware Independence
End-to-end Support and Integration
Availabilityand
Scalability
TCO Savings
Virtualizing the Applications1
• Unified Communications Manager with Integrated Mobility
• Unified CM Session Management Edition
• Unity Connection
• Unity
• Unified Presence
• Unified Contact Center (Enterprise & Express)
• Unified Customer Voice Portal
• More to come: CUEA, CUMA, CER, etc.
Virtualized Application SupportBroadest support for virtualized collaboration
Virtualizing the Applications1
Support for Cisco UC Applications on IBM and HP spec servers available upon request
Increased Demand for New Consumption ModelsNew deployment options are outpacing traditional CPE
• * Forrester Research, Mar 2009,: Cisco commissioned research on Global Managed Services Opportunity
CAGR 201312%+ 27%+ 23%+18%+
Virtualizing the Delivery2
Why Collaborate in the Cloud?
Financial Drivers
• Opex vs. Capex
• Consolidate and centralize IT
• Reduce real-estate and energy costs
Flexibility and Agility
• Scale up and down with business needs
• Faster deployment and accessibility
• Business continuity
Globalization
• Global acceleration
• Worldwide collaboration
• Standard services for all employees
• Optimize business process
Strategic Advantage
• Core vs. context
• Acceleration of business strategy
• Proven capabilities
Virtualizing the Delivery2
Large Enterprise
UC on UCSHCS
Management
Hosted Private NetworkPure Hosted Hybrid On PremisesREMOTE MANAGED
Customer 4 Customer 5
UC on UCS UC on UCS
Customer 1 Customer 2 Customer 3
UC on UCS
Flexible Deployment Models
PSTN
3G/4G Mobility Network
VMWare ESXi Server
HCS AppsHCS Apps HCS Apps
HCS PARTNER CLOUDHosted Private Cloud
Virtualizing the Delivery2
New Virtual Workspace is Key… to Meet the Evolving Business Requirements
PC Centric
Phone Centric
Video Centric
Next Generation Virtual Workspace
Virtualizing the Workspace3
0
10
20
30
40
50
2010 2011 2012 2013
Gartner Hosted Virtual Desktop Installed Based Forecast
78%
91%
138%
The Market is Ready
Graphic adaptation created by Cisco based on Gartner data. Source: Gartner, Inc., Forecast: Hosted Virtual Desktops, Worldwid e, 2010-2014 (2010 Update), 2010 – 2014 (2010 Update), Ranjit Atwal, December 1, 2010.
In Millions
What We’ve Heard From Customers…
Flexibility / Business Continuity
Total Cost of Ownership
Data Security
Desktop Virtualization Drivers
Fragmented Solution Set
Maintaining High Quality for Video, Voice Experience
Desktop Virtualization Challenges
Return on Investment
Virtualizing the Workspace3
A New Desktop Virtualization Experience is Required
Your IT staff requiresStandardization and Security
Your Employees requireRich Media Collaboration
VXI
Virtualizing the Workspace3
Voice, Video, Virtual Desktop ChallengeMonolithic data flows
• Voice/Video embedded in the display protocol
• Media flow goes all the way to data center and back
• Heavy processing on virtual desktop in data center
• Bandwidth explosion
• Latency and jitter
• Display protocol and possible endpoint become unstable
Virtual Desktop
Virtual Desktop
Media manager
WAN
Thin Client
Display Protocol
Thin ClientDisplay Protocol
Media Flow
Media Flow
Data Center
Signalling
Signalling
Virtualizing the Workspace3
Next Generation Virtual WorkspaceUnifying Virtual Desktop, Voice, Video
Cisco VXI
• User interacts with “soft client” on virtual desktop in data center
• VXC intelligently routes local client-to-client streaming of video / voice
Benefits
• Bandwidth reduction
• Reduced processing in data center, increase in VM blade density
• High quality voice and video
Network handling real-time data (QOS, CAC)
Eliminates hair-pinning of media through data center
VM-User 1
VM-User 2
CUCM VXI Cloud
DesktopVirtualization Protocol
DesktopVirtualization Protocol
Media Flow
Media Flow
Data CenterCitrix XenDesktop
Signalling
(SIP)
Signalling
(SIP)
Signalling
(SIP)
Signalling
(SIP)
Media Flow
Avoiding the Hair-pinning Problem
VXC 4000
VXC 6215
Virtualizing the Workspace3
Cisco Virtualization Experience Infrastructure (VXI):
Virtualization-Aware
Borderless Network
Virtualized
Data CenterVirtualized Collaborative Workspace
UC on UCS
Desktop Virtualization without the compromises
Virtualizing the Workspace3
Summary: Virtualizing Collaboration
Virtualize the WorkspaceDesktop virtualization without the compromises
3
Virtualize the ApplicationsCollaboration applications virtualized in the data center
1
Virtualize the DeliveryCollaboration as a service from the cloud
2
Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 20
Cisco Collaboration Portfolio
UnifiedCommunications
TelepresenceCollaboration
Applications
CustomerCollaboration
Cisco Collaboration Applications Deliver
Better Together FunctionalityShared infrastructure for video, voice, IM, and presence
1
Broadest Range of InteroperabilityFunction across platforms, browsers, and devices
2
Enterprise Class ITSecure, scalable, flexible, and compatible
3
Real-Time ROIOperational costs, productivity gains, strategic advantage
4
Cisco Collaboration Applications
Virtual Meetings
WebEx
GroupReal-time
Rich, Real-TimeCommunications
Jabber
One-one; One-to-fewReal-time
Social Collaboration
Quad
Many-to-manyReal-time and asynchronous
Meet the Needs and Preferences of the Evolving Workforce
Office | Teleworkers | Retail | Hospital | Manufacturing
PCs & Macs Android & iOS Tablets Smart Phones
Support user choice and experience while maintaining security
Mobile ExperienceCollaborate anytime, from anywhere
Balance personal productivity with enterprise-class control
Employee CollaborationCustomer Collaboration
Social ExperienceOut-of-the-Box” sharing and collaboration
Visual ExperienceVideo gets the “first-class” treatment
High-quality video
Interoperable
Integrated
Upload, view, share, comment, search
Video communications
Video content
Broadest Range of Platforms, Browsers, and Devices
WebEx Jabber Quad
Enterprise-Class IT Experience
Secure, scalable, reliableIntegrates with
existing investmentsFlexible
deployment options
Rich, Real-TimeCommunications Social CollaborationVirtual Meetings
Better Together
QuadJabberWebEx
Video: H.264
Voice: SIP
IM & Presence: XMPP
Cisco Jabber: The Power to CollaborateAn all-in-one Unified Communications application
All-in-One UC Application
Presence and IM
Voice, video, voice messaging
Desktop sharing, conferencing
Collaborate from Any Workspace
PC, Mac, tablet, smart phone
On-premises and cloud
Integration with Microsoft Office
Intuitive Integration with Business Apps• Simple, intuitive user experience
• Connects with voice
• Voice:
– Soft phone or desk phone control
– High-quality audio– Manage calls (transfer, hold)
• Video:
– Rich experience: high definition, multiparty
– Industry standard (H.264), interoperable
• Share desktop, initiate WebEx meetings
Communicate from Microsoft OfficeIM, communications integrated for easy access
Cisco Presence Light-ups Click-to-IM, Click to-Call
Mobile UC in Tactical Environment
Rapid Deployment Tactical Communications Kit
Cisco Collaboration Applications Deliver
Better Together FunctionalityShared infrastructure for video, voice, IM, and presence
1
Broadest Range of InteroperabilityWork across platforms, browsers, devices
2
Enterprise-Class ITSecure, scalable, flexible, and compatible
3
Real-Time ROIOperational costs, productivity gains, strategic edge
4
Thank you.
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