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Insights from Silicon Valley to Barcelona
Foresights on Consumer Mobile Barcelona Ac?va
February 11, 2010 www.opinno.com
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Mobilista. Passionista. Gemini. Canadian.
By day: iden5fying growth stage companies ripe for expansion or VC funding with Opinno
By nite: enabling awesome ideas, startups and women founders with Women 2.0
In between: telephony / mobile startup projects – product management and marke5ng
Connec?ng people. Enabling people.
Who am I?
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Brave New Funding Environment
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“One trend is seeing lots of smaller acquisi4ons under $100 mi and even more under $30 mi…with these numbers, the old 20x plus return investments are rare…”
– Brian O’Malley, BaHery Ventures
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VC Fundraising is on a general decline. Poor economy. Smaller exits. Money is being put elsewhere
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Brave New Investors
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"In this brave new world, startups need to re‐think the tradi4onal VC set of ”leFer series" ‐ A, B and so on. In this less liquid environment startups cannot rely on follow‐on investment. You need to get enough money upfront to last you through to profitability”
‐ Esther Dyson, Angel Investor
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Filling the gap for early stage
Incubators Space availability, program based, some individual funding
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Brave New Innovators
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“There isn't as much chaff in the air.”
– Michael Moritz, Sequoia Capital
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Lean prac5ces and bootstrapping
Building, smaller sustainable businesses on APIs
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A view from Silicon Valley
Innova?on Trends
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Music industry
Device industry
Retail experience
Disruption
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Ea5ng companies Gizmo5, Admob, Lala, AppJet….more
Killing a startup a day, moving into mobile from web, outcomes to be seen
Goggles Voice Nexus one Android Google Broadband and WiFi
Startup and Feature Feast!
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Enhancing voice services
Ribbit
JAJAH
GIzmo5
Only buy European carriers and web companies in the mobile space; not by American carriers.
Buying user base and innova5on
Carrier response
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Virtual Goods to surpass $1.6 bi US in 2010
"2009 was the year that casual games like Zynga's popular FarmVille took over the major social plaforms and changed the way millions of people socialized with friends online. Casual games introduced a rich, new way of interac5ng with friends on social networks, and saw the highest engagement numbers that the online entertainment industry has ever witnessed,” ‐ Jus5n Smith, founder of Inside Network
Implica5ons for Mobile Industry? Opportuni5es for mobile payments and mobile games.
Social games and virtual goods
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New space to manage online iden5ty and consumer personal safety.
“Social fraud can damage your reputa5on and lead to iden5ty thej/economic fraud. You will loose up 5480 hours, up to $14K in wages, up to $1300 in expenses to resolve your iden5ty thej.” – www.spamlaw.com
Implica5ons for mobile? Opportuni5es to innovate and provide paid services to keep consumers safe.
Social Fraud
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Many aHempts to improve the online shopping experience in the Women 2.0 community
Zappos, overstock.com not for the typical female shopper.
Gilt.com limited offer approaches are winning as sustainable businesses
Opportuni5es for Mobile? Local and reward based: she shops in the stores, the phone is her companion
Shopping, mobile, real world
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New engagement model, business model to be seen.
Provides micro jobs and opportunity in new places.
Opportuni5es for mobile? Tasks executable via phone, input data via phone.
Crowdsourcing knowledge and effort
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Loca5on, loca5on, loca5on, value, real 5me
Rewards and gaming.
Foot traffic, retail, power of mobs.
It’s en5rely mobile, crowdsourced.
Win with ease of use, high engagement and first to market.
Mobile, social, local
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BaHery life must extend.
Innova5on for niche markets, young, old, female.
Explore prototyping hardware products in new places, eg. India.
Build products for new markets.
Niche hardware products
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Prac?cal ways to take your startup global
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Leveraging Social Media
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JAJAH Case study
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Startup Resources
Crunchbase @crunchbase
Springwise @springwise Ycombinator @newsycombinator
Eric Ries @ericries
Dave McClure @davemcclure Om Malik @gigaom
Naval Ravikant @venturehacks
Startup Resources