ServiceNow mobile strategyPrepared for Chicago SNUG | March 2014
Dan Turchin | ServiceNow | Sr. Director Product Strategy
Objectives
1. Why mobile matters2. Our mobile roadmap3. Why your mobile initiative will succeed4. Q&A
Our mobile philosophy
Mobile alwaysDesign for mobile use. Reduce clicks, eliminate
unnecessary typing, and personalize the interface.
Presence-awareMake the mobile user experience better than the web by incorporating status, presence, social cues, and location.
Embrace consumerizationMake accessing, managing, and using ServiceNow when
mobile intuitive, familiar, and secure.
Stop thinking mobile first.
"…designing for mobile first not only prepares us for explosive growth and new opportunities, it forces us to focus and enables us to innovate.”
Luke Wroblewski, 2009
Start thinking mobile always.
Mobile in Berlin, Calgary, and Dublin
Release Smartphone Tablet
Berlin Mobile views Web interface
Calgary Mobile views iPad HTML5 app
Dublin iOS and Android HTML5 app iOS and Android HTML5 app
iPhone in Berlin iPad in Calgary iPhone in Dublin
Mobile in Berlin
Key features• Platform integration• Device detection• Unified architecture• Social integration
Mobile in Calgary
Key features• iPad HTML5 app• Card view• Favorites• Preview pane• Multi-column filter in lookup lists
Mobile in Dublin
Mobile in Dublin: key features
1. HTML5 web app optimized for iOS and Android2. End-user self-service3. Home page with recents and favorites4. Personal labels5. Streams6. Cards7. Approvals8. UI actions and client scripts9. Personal tasks app10.Custom apps
What’s ahead...
Push alerts Collaboration
Status and presence
Interactive dashboards
Local storage Smart scanning
SSO and cloud storage
integrations
Broader OS support
Why your mobile initiative will succeed
Where’s the business value?Business projects succeed. Technology projects fail.
What are our business
objectives?
What gives us a competitive advantage?
How will improved
responsiveness impact the business?
Mobile strategies that work...answer these three questions
Who will benefit most from mobile and why?
Are we ready for it culturally and technologically?
Where will adoption be quickest?
Mobile readiness top tenProactively engage key stakeholders
Have we briefed the security team?
What is our BYOD policy?
What is our MDM (Mobile Device Management) policy?
Are BlackBerry users assigned to a BES (BlackBerry Enterprise Server)?
Is our device support policy different for smartphones and tablets?
What is our data storage policy for mobile devices?
Does our privacy policy allow the sharing of location-based information?
Does our SSO solution work on mobile?
Are we launch-ready? Is support prepared? Provisioning? Finance?
Learn from the best
IT Users Business Users
Managers
Resources
Your peers
Your intuition
Our public demo
Our whitepaper
Our whole crew’s here to help
Dan Turchin
Sr. Director Product Strategy
p: (408)899-3954
m: (650)533-0918
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