The Spreadsheet – The Ultimate SEO ToolSMX Israel – January 15, 2011
Presentation + Spreadsheets =
Anxiety? Fear? Stress?
Or…
Uncontrollable crying?
Hopefully I’ll be able to change some of those faces into…
Victory!
Excel – the Greatest SEO Tool Out There
• Incredibly powerful program
• Most people just don’t know how to use it properly
• Great guides produced by the community for the community
• Distilled’s Guide - Microsoft Excel for SEOmmseo.co/excelseo
Boring Keyword Research
Sprucing Up KW Research – Tables and Data Bars
Awesome Keyword Research
Converting to Tables and Adding Data Bars makes it much easier to analyze KW Research docs – helps get ACTIONABLE RESULTS
Check out Annie Cushing’s Post - mmseo.co/companalysis
• Major props to creator Niels Bosma – download this TODAY!!!
• mmseo.co/seo4excel (extra big link b/c I really want you to download this now if you haven’t already)
• Some great features include:
• Site Analysis
• Scraping
• Quickly pulling on-page elements
• Analytics
• Backlink analysis and much more!
• Full explanation of built in features - mmseo.co/funcseo4excel
SEO Tools For Excel
Sorting Link Building Prospects w/ SEO Tools for Excel
1. Import Google search results to Excel(Use the Mozbar or SEOquake - mmseo.co/serpexprt)
2. With SEO Tools for Excel quickly..
3. Check for unique IP’s / C Classes
4. Check PageRank (if it’s important to you)
5. Check Domain Age
6. Check social sharing metrics
7. Check meta robots – is the prospect no-following links
8. Do they already link/mention your site?(tip - you can also use the tool to check previously built links and anchor text changes)
• Sample spreadsheet –mmseo.co/miadol Top 10 results for query Miami Dolphins Football blogs
• Highly collaborative
• ImportXML –scrape elements off of a page with Xpath
• Truly generous SEO’s + detailed guides and explanations = AWESOME
• Distilled - The ImportXML Guide for Google Docs - mmseo.co/importxmlguide
• Free instructional video by Tom Critchlow -mmseo.co/appsumoimpxml
• Caveat –these free tools may break or stop working at some point – until then, they ROCK!
Google Docs Spreadsheets
• Guest Post Opportunities Tool – shared by James Agate of Skyrocket SEO on a guest post on SEOGadget - mmseo.co/ggdcguestpost
Google Docs and Import XML Pre-made tools are already out there!
• Tool to discover competitors in the SERPs – built by Tom Anthony of Distilled - mmseo.co/ggdoccompanalysis
• Great tool from SEOGadget for contentcreation ideas -mmseo.co/ggdchotcontentstrat
A Few More Google Docs Tools
• Online project management spreadsheetswww.smartsheet.com
• Paid version – integration with Mechanical Turk
• Seamless integration with Mechanical Turk for quick and easy management of these job orders
• Easily automate multiple SEO tasks, such as site prospecting and data collection
Smartsheets
• Will Critchlow - Whiteboard Friday video on SEOmoz Duplicating Google’s Panda questionnaire with Mechanical Turk – http://mmseo.co/ggdcpandasurv
• Set up templates to replicate test – adapt to fit the goals of the survey
• Tip – add in general questions to make sure workers are paying attention
Smartsheet Panda Site Review
Smartsheets Panda Audit
After running the survey in Smartsheet:
• Export the data into Excel
• Clean up the information (if you didn’t provide preselected drop downs in Mechanical Turk)
• Use Pivot Tables and Pivot Charts to quantify the results and analyze the data
Main Takeaways
• Learn and use Excel functions that make SEOs’ lives easier and more productive
• Download SEO Tools for Excel and start using it TODAY!
• Check out some of the awesome tools built by the community in Google Docs
• Use Smartsheets to automate tasks in Mechanical Turk and keep the whole process organized and streamlined
Thanks for Listening
So what’s the answer? Presentation +
Spreadsheets =
About Me
• Mark Ginsberg - Search Marketing Manager• Matan Media – www.matanmedia.com• Follow Me - @markginsberg • Email - [email protected]
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• Full list of spreadsheet tools mentioned here and other resources being built and shared by the community – mmseo.co/spreadsheetawesomeness
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