Download - Seo - Search Engine Optimisation

Its About SEO

Search Engine Optimization

www.esource-malaysia.com 1

Search Engines


SEO Definition

• Search engine optimization (SEO) - no cost per click

What is SEO?SEO is the act of modifying a website to increase its ranking in organic (vs.

paid), crawler-based listings of search engines.


Fact of SEO

How do organic search listings work?• A spider or crawler which is a

component of a SE gathers listings by automatically "crawling" the web

• The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index

• Based on this data, the SE then indexes the pages and ranks the websites

• Major SEs that index pages using spiders: Google, Yahoo, AltaVista, MSN, AOL, Lycos


SEO – How it Works?

Your Website Here


SEO – Example 1


Number 3 And 5 From 309,000 results

3

5

SEO – Example 2


Number 2 From 2,700,000 results

2

SEO – Example 3



1

SEO – Example 4



4

SEO – Example 5



4

SEO – Example 6



4

SEO – Example 7


Number 4 From 677,000 results

4

SEO – Example 8



3

SEO – Example 9


Number 4 From 38,200 results

4

SEO – Example 10


Number 1,3 & 4 From 249,000 results

1

4

3

SEO Importance In Business

Targeted

• Pull advertising

• On 24/7

• Indefinite shelf life

Time is the only cost

• Active buyers

• Conversion tracking

• Nimble


3 Keys Of SEO


Can Google See

Your Website?


Google Analytics


3 Keys Of SEO


If You Publish

They will come…


3 Keys Of SEO


Links Connect One Website

To Another..


By Using Social Media

Publish To…


http://images.google.com/imgres?imgurl=http://phuser.files.wordpress.com/2007/11/slideshare-logo.png&imgrefurl=http://phuser.wordpress.com/2007/11/20/phuser-about-to-launch-web-20-integrations/&h=100&w=349&sz=20&hl=en&start=4&usg=__IwdAXXQUvLzrAlwTGzFjnutpdqk=&tbnid=FHTSbrFIyyG9cM:&tbnh=34&tbnw=120&prev=/images?q=slideshare+logo&gbv=2&hl=en

http://images.google.com/imgres?imgurl=http://www.gadgetsarabia.com/wp-content/2008/05/youtube-logo.jpg&imgrefurl=http://gadgetsarabia.com/tag/YouTube&h=345&w=487&sz=21&hl=en&start=1&usg=__nqvvRUaEpnMeUft1GqA6ZpPjb6Q=&tbnid=dI7uwE0TkZ9HwM:&tbnh=91&tbnw=129&prev=/images?q=youtube+logo&gbv=2&hl=en

http://bigmarketing.files.wordpress.com/2007/05/logo_facebook.jpg

http://images.google.com/imgres?imgurl=http://startupblog.files.wordpress.com/2008/02/digg-logo.gif&imgrefurl=http://startupblog.wordpress.com/2008/02/13/perspective-%E2%80%93-internet-boom-20/&h=131&w=213&sz=9&hl=en&start=5&usg=__Xf8n0X9fsRVH9OWlYLQNOp2IHxk=&tbnid=b5YeLeBvfnzuqM:&tbnh=65&tbnw=106&prev=/images?q=digg+logo&gbv=2&hl=en

http://images.google.com/imgres?imgurl=http://www.palatinate.org.uk/wp-content/uploads/2008/04/ya_logo.png&imgrefurl=http://www.palatinate.org.uk/?p=317&h=100&w=190&sz=9&hl=en&start=2&sig2=c1Sl5axjUgj9e898PVVR8g&usg=__jTeXftGZwI01ukvl5226sep9hGM=&tbnid=5_Ic4WlJDzqcYM:&tbnh=54&tbnw=103&ei=nPzYSJTNJ4qSeZn98MQG&prev=/images?q=yahoo+answers+logo&gbv=2&hl=en&sa=X

http://images.google.com/imgres?imgurl=http://www.masternewmedia.org/images/Squidoo_logo.gif&imgrefurl=http://www.masternewmedia.org/news/2005/10/20/how_to_publish_an_expert.htm&h=88&w=279&sz=11&hl=en&start=3&sig2=9YeO82iDEgMJzKIcfhvx1w&usg=__SQ6wFLHdDojiSd-4tzC2Dlmh1lM=&tbnid=A6eyV8zKnXHhSM:&tbnh=36&tbnw=114&ei=jgDZSNXGKo3ketCIoccG&prev=/images?q=squidoo+logo&gbv=2&hl=en

Top SE(Search Engine)

• The TOP 8: 1. Google 2. Yahoo 3. MSN 4. AOL 5. Altavista 6. Infoseek 7. Lycos 8. Excite


Market Size


Users and Buyers(Malaysia)

• Every Year Internet User Increase.

• Every Year Internet Buyer also Increase.


Users (World)


SEO Make You Different


We can Help You…

With our expertise in SEO

eSource Technology


Thank you!
