Download - SEO Outreach by iProspect - ArabNet Digital Summit 2014

SEO & Integrated Digital Marketing “Outreach”

Driving Digital Performance

INTERNET PENETRATION & MOBILE USAGE


INTERNET PENETRATION & MOBILE USAGE

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Dektop Mobile

60% Increase on mobile usage (20% worldwide) 60% of search queries made on tablets and mobile 55% of time consuming is spent online – TV is decreasing! The highest growing region worldwide is between Asia & Africa!

Digital is changing the way people consume media!

• Messaging & Communication • Communities (Content) • Videos (Content) • e-Commerce (Content)


Reconsidering Optimization


FROM SEO TO CONTENT

Algorithm Updates!

2014: 4 – Panda (Till now) 2013: 17 – Penguin, Knowledge Graph, Hummingbird 2012: 37 – Panda, Penguin, Knowledge Graph, EMD 2011: 21 – Panda, Schema, G+ 2010: 8 – Social Signals, Instant 2009: 4 – Real-Time, Caffeine 2008: 2 – Suggestions 2007: 2 – Universal 2006: 2 – Filtering 2005: 9 – Personalized Search 2004: 3 – Latent Semantic Indexing 2003: 7 – Dance 2002: 1 – Dance 2001: ZERO Updates 2000: 1 – Toolbar

45%

25%

20%

10%

Content

On-Page

Off-Page

Others

Penguin

Panda

Hummingbird


CONTENT

“SEO”

OWNED

BOUGHT EARNED


INTEGRATED OPTIMIZATION


ENGLISH SENTIMENTS

A Story that can power your content!


TYPES OF CONTENT & EFFECT ON AUDIENCE

Awareness Purchase Intent Em

otio

na

l R

atio

na

l

Surveys

Events

Games

Videos

Widgets

Podcasts

Photos

Webinars White papers

News Community

FAQs

Articles

Product comparison

Celebrity endorsements

Community

Applications


INTEGRATIVE PROCESS

Insight & Strategy

• Persona

• Platform

• Plan

Content Production

• Creativity

• Types

Content Distribution

• Integration

• Partners

• Viral

Measurement & Optimisation

• Listening

• Impact

• Ongoing

Test & Learn Cycle

THANK YOU