What makes you findable
Sophie MasséDigital StrategistReineduweb.blogspot.com
SEO
What’s SEO
Everything thatMakes you findable
A definition
Search Engine optimization improves your engagement with internet users and search engines
Of all digital marketing initiatives, SEO has the best ROI
It’s content, links, code, social media It’s onsite and offsite
IDEA KEYWORDS
research CREATE
content USE the code
Getting started
Today we start with onsite SEO using officePro
Content first
Search Engines index pages, not websites, they index text. Your onsite optimization starts with a page.
Well structured text always wins
Semantics of the code
Onsite SEO is done with a basic knowledge of HTML (HyperText Markup Language). It is use to format the text like we use fields in a database.
TITLE : Use your keywordsMETA KEYWORDS: the essentials of your page
META DESCRIPTION: use it as an ad to get users to come to your site
H1, H2, H3 : titles of your sections
SERP
AuthorshipPictureNameLink to Google+In how many circlesDate
Title Tag
Meta description
URL
Content is
Text
This is just the begining
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