5. SEO is visibility for your website through disciplined
business practices SEO isnt magic or voodoo
6. Customers are searching, Why SEO? SEO directs them
7. Time is the only cost Active buyers Conversion tracking
Nimble Targeted Pull advertising On 24/7 Indefinite shelf life SEO
Benefits
8. 3 Keys of SEO
9.
10. Can see your website?
11.
12. If you publish, they will come
13.
14. Links connect one website to another
15. How Search Engines read Most keyword-rich content Least
important content
16. You see Search Engines read keywords sees
17. What is a Keyword?
18. What is your PageRank? to How Google grades your web pages
Page not website Rank not score Higher Rank beats quantity
19. What is SEM? Paying to be here
20. Where do people click? SEM 20% SEM 10% SEO 70%
21. How do I get there?
Create Content
Thought Leadership Display expertise Solve buyer problems Generate
yourself Targeted Best Material Keywords Content for links Wide
spread Generic Outsource Quantity for links Syndicate Keywords
22. Where do I publish?
Use Social Media
23. Turn content into Links The lifeblood of SEO Links vouch
for your website Quality over quantity Increase Pagerank Drives
traffic
24. Keyword-rich anchor text
Incorrect:
Would you like to buy a boat? Click Here
Correct: Would you like to buy a boat ?
25. User Experience Purpose Natural flow Lead your buyers
Organized internal structure Is your website easy to read, navigate
and use?
26. Website Analytics Window into your website Track user
activity Increase conversions Keyword data
27. Now you know SEO basics
28. Learn SEO practices
29. SEO Timeline Services Education - SEO/SEM - Social Media -
User experience Deliverables - Website Reviews - SEO Timelines -
Diagnostic Reports Consulting - Online Marketing Setup - Ongoing
Support
30. Thank You [email_address] [email_address]
www.seotimeline.com
