SEO Competitive Analysis: How to Gain Competitive Advantage in Three Easy Steps
Introduction
Slingshot study
What can you do to beat your competitors and get the best position in the search results?
Step 1: Identify your search engine competitors
In order to identify your search engine competitors you may:
Manually type the keywords that you want to rank for or use KeywordSpy
About KeywordSpy
KeywordSpy screenshot
Step 2: Dive deep into their websites
In this step you may examine:
Title and heading tags
Screaming Frog SEO Spider screenshot
Page speed
Google PageSpeed Insights screenshot
Current services
Built With screenshot
Step 3: Analyze their backlinks
By analyzing the backlinks of your competitors you are able to:
Discover link building opportunities and other benefits
Discover partners for guest blogging and other cross-marketing activities
Useful tools for finding backlinks: Ahrefs
Open Site Explorer
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