1. History & Status Quo: Identify historical context with veteran staff, while also generating their trust and partnership. Conduct discovery meetings with key stakeholders to help solidify goals and
objectives.2. Buy In: Organizational buy-in is critical for strategic implementation to be successful. Simple and detailed documentation will set the foundation along with other methods of open communication.3. Process: The process of implementation is just as critical as the strategy development. A firm
timeline accompanied with a defined and streamlined process will guarantee completion. Communication updates to the organization about the project’s status will ensure success.
STRATEGY
SELLING
SO, WHO IS THIS CHICK?
SO, WHO IS THIS CHICK?
@AMYLJORGENSEN
THESE TACTICS = ONE SIZE FITS ALL
SIT BACK & RELAX
YOU’RE REALLY BUSY
UNDER PRESSURE
STUFF IS A MESS
IT NEEDS TO BE CLEANED UP
YOU KNOW YOU’RE STUFF
& YOU HAVE IDEAS
PEOPLE ARE SCARED OF CHANGE
& HAVE CONTROL ISSUES
BUTT YOU’RE DETERMINED!
( HE TOUCHED THE BUTT )
HOW DO YOU SHOW THE WAY?
CAN’T FORCE ANYONE
MUST GET PARTNERS
GOAL: CREATE AMBASSADORS
LET THEM TELL YOUR STORY
HOW?!
SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE
SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE
START WITH ANALYTICS
FEEL THE POWER
USER PERSONA & JOURNEY
DORY NEW USER INFLUENCER
S• WATER• REMINDERS• SQUISHY THINGS• TO FIND NEMO• FAMILY
BIOGRAPHYDORY IS A BLUE FISH THAT ENCOUNTERED MARLIN AND SET OFF ON A QUEST TO FIND HIS SON, NEMO. SHE NEEDS HELP WITH HER MEMORY.
CUSTOMER JOURNEYDORY MET MARLIN, THEN STARTED OFF TO FIND NEMO. THEY ENCOUNTERED SOME SHARKS AND THEN ROCKED THE EAC WITH CRUSH THE TURTLE. THEY RODE IN A WHALE BEFORE ENDING UP AT P SHERMAN 42 WALLABY WAY, SYDNEY.
1 2 3 4 5
OCEAN
EAC
WHALE
SYDNEY
FOCUS ON USER EXPERIENCE
SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE
SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE
DISCOVERY SESSIONS
BE FRIENDLY
SMILE
AVOID ARGUMENTS
DON’T CRITICIZE
NO ONE WANTS TO BE PUT DOWN
ILLUSTRATE GENUINE INTEREST
LET THEM TALK 70% OF THE TIME
ASK QUESTIONS
LISTEN
TALK ABOUT THEIR GOALS
DEMONSTRATE ENTHUSIASM
SHOW HOW YOU CAN HELP THEM
GET THEM TO SAY “YES”
ADMIT IT IF YOU’RE WRONG
SET GOALS
SPECIFIC END RESULTS
LET THE IDEAS BE THEIRS
THEY ARE YOUR CO-PILOT
GIVE SINCERE APPRECIATION
SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE
SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE
REPEAT TACTICS•BE FRIENDLY•ASK QUESTIONS•AVOID ARGUMENTS•GET THEM TO SAY “YES”•FOCUS ON THE END GOALS•LET THE IDEAS BE THEIRS•GIVE SINCERE APPRECIATION
THERE’LL BE SOME BUMPS
AND FRUSTRATIONS
KEEP FOCUSED ON THE GOAL
& AVOID DISTRACTIONS
TOGETHER WE SUCCEED
QUESTIONS?
Top Related