Sell your code: The DroopyAppStore
By Robert Douglass
Senior Architect: Acquia
Advisor: Commerce GuysICanLocalize
Drupal Association
Drupal-Initiative.de
For the common good
“I believe that Drupal will be the dominant platform to build websites”
- Dries Buytaert
Our goal
Reseller
Value added reseller
If you build Drupal sites you are a value added reseller
+ Modules
If you build Drupal sites you are a value added reseller
Independent Software Vendors
An ISV is a company "specializing in making or selling software, designed for mass marketing or
for niche markets."
- Wikipedia
Sharepoint Expo 2009
ServicesSolutionsTraining, ed-ucationHosting
Nearly 75% ISVs
Why is it important for Drupal to have ISVs?
Sustainable development
Quality products open new doors
Size and scale of the industry
Sustainable development
Sustainable development
Our finished products are client websites
Sustainable development
We repeatedly create redundant solutions
Sustainable development
Our developers are distracted by client work
Sustainable development
ISV model lets us refine the product
Why is it important for Drupal to have ISVs?
Sustainable developmentQuality products open new doors
Size and scale of the industry
Quality products open new doors
Not everybody is a mechanic
Quality products open new doors
Quality Drupal products boost the whole platform
Missing products (they have them, we don't) are risks to the platform
You may think that Wordpress and Joomla!
don't have quality products...
http://people.joomla.org
http://people.joomla.org
http://people.joomla.org
http://www.jomsocial.com
http://www.jomsocial.com
Why is it important for Drupal to have ISVs?
Sustainable development
Quality products open new doors
Size and scale of the industry
Size and scale of the industry
Size and scale of the industry
Drupal: 433,922Wordpress + Joomla: 5,492,964
= 12.6 times more websites*
* excluding the millions of sites on Wordpress.com
Size and scale of the industry
Joomla and Wordpress have finished products that just work.
Wordpress.com
Just started selling professional themes from 3rd party vendors, on Wordpress.com
Drupal's ISVs
Where are they?
Drupal's ISVs: Distributions?
Drupal's ISVs: Distributions?
Drupal's ISVs: Distributions?
Drupal ISVs: Distributions?
Drupal's ISVs: Modules for sale?
Drupal's ISVs: Themes for sale?
Drupal's ISVs: Themes for sale?
Drupal's ISVs: Themes for sale?
The DroopyAppStore!
It doesn't exist, but this is how it could work if it did.
Elements of an App store
Enables ISV to sell to a platform
Well defined APIs
Handles payment
Eases discovery and delivery
Controls quality
Find and evaluate
An app store would be this...
… plus this ...
… and this ...
What happens when you buy
What happens when you buy
Too hard!
It “just works”
Premium Wordpress PluginsEvents Calendar Pro
Price: $32
WP e-Commerce
Premium upgrades cost between $10 and $100.
WPTickets – An Advanced Tickets System
Price: $22
Premium Wordpress Plugins
WPST – Advanced WordPress Ticket System Plugin
Price: $27
Gravity Forms
Price: $39, $99, $199
Lowrider Triple Slider
Price: $22
Top apps earning >$60,000 / year
Challenges
Shifting incentives for current developers
Withholding functionality to drive upsale
Missed opportunities on new contributors
Drupal may not be well suited for “App” products
Shift focus away from Drupal.org
Will the Viking rage burn the boat?
?
Acquia Network: Modules + Web services
Mollom
New Relic
Mobify
Acquia Search
Your cool service here...
Drupal Gardens
Sell the themes you create
Sell the sites you make
Plus the web services available to the Acquia Network
Software reseller
Open Publish
Open Scholar
Drupal Commons
Acquia DevCloud: Today at 3:00
Any Questions?
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