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70 Erni Managers
250 Followers
3 Tweets p. Week
0.5% Retweets
5.46m contacts
http://www.edelman.com/global-results/
1976 - 1997 Grow
1998 - 2011 Agency
2012+ Coach / Startups
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Community:
8,573 Twitter Followers
3,083 LinkedIn Connections
2,262 Facebook Friends
158,000 Google Results
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Twitter:
22.5m impressions from
2,958 mentions
by 1,312 users.
Worth ~1million CHF.
“Mike Schwede” in Numbers, last 365 days
Benefits?
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1. Reach a (niche) communities
2. News and influencer coverage
3. Business inquiries
4. Recruiting: Outreach to potential employers
5. Inspirations and crowd ideas
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7 steps to become a master
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1. What’s target audience?
Coworkers
NewEmployees Existing
Customers
NewCustomers
Influencer
Media
CompetitorsSuppliers
Friends & Family
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2. What’s your story? Who are you?
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Needs, Interests,User Situations, Experiences,
your daily life
Knowledge, Insights, Research
Products, Offering, Brand
Values, Dreams, Visions
User Centric Content Funnel
Better Content Strategy
vsContent Supply
133’000 ResultsContent Demand10-100 (monthly)
pension planning
It’s a content market!
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3. What’s your format?
Be bold, clear, simple
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http://www.edelman.com/global-results/
Creating vs
Sharing
Erni Content
Your ContentResearch,
Articles, Media
Customer Content
Inspiring Quotes, Pictures
4. What are your content sources?
Guest Blogger
5. What’s your plattform?
Huge reach, also b2b(Don’t forget Groups)
Business & HR(Don’t forget Groups) Efficient and agile. Media!
Broadcasts & Service
<20J - not really
Eigenes Hub / Blog and other Forums
Good old newsletter
Influencer: Reach + Credibility
2nd biggest search engineBranding
< 40J - Pic & VideoBranding
6. How to engage?
don’t sell
7. Tools?
buffer.com | Tweetdeck | Hootsuite
agile & quick
measure & improve
strategy=delivery
Mike Schwede, mike.schwede.ch, @mikeschwede
Self Marketing Workshop! #erni2017
The Interview
Interview your neighbour. 4 minutes!
Take notes, provide the notes and change
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1. What are your core competences?
2. Is it fun and fulfilling?
3. What’s the typical role in my team? Leader, Challenger, Analyst,...
The Brainstorming: 5min each
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1. Explain what topics (or even Hashtags) you would like to tweet about?
2. Challenge / Enhance the ideas of your neighbour
3. Take notes, please
Your first tweet: 5min each
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What would you tweet right now?
● 140 characters!
● Picture?
● Make it engaging
● Note it down
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Action:Please keep fingers crossed. Excited to speak today at @accenture #futureofwork.
Pictures:What a great stage / audience. Excited to speak today at @accenture #futureofwork. ((PHOTO))
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See how...Learn how...5 learnings from...5 tasks to...
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See how...We leveraged /achieved. Read how...
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This is awesome! What do you think about? Comment or Quote Retweet.
twitter.com/welcome
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1. Name / Password
2. Username, 15 characters
mikeschwede
cooala_ceo
socialmediaguy
engagementboost
3. Follow 20 interesting people
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6 WeeksList & Try
3-6 Month until the magic moment
12 Montha real commnity
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