Confusion abounds…Links are dead!
Link Building is DEAD!
Link earning is the new path to glory
Content Marketing is the deliverer
Content Marketing=Link Building
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With all the white noise it’s hard to know what to do and who to trust.
Do links still matter?
Will they continue to matter?
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“It turns out that backlinks, even though there's some noise and certainly a lot of spam, for the most part are still a really really big win in terms of quality of search results.”
Links Matter!
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“Links are clearly an important signal about the importance of your content.” SMX West 2014
Amit SinghalGoogle Search
Chief
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Links also provide numerous benefits beyond search:
• Referral traffic
• Branding
• Building authority/trust
• Building relationships
• Promotion
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What is Link Earning?
Your site/content is so good, you don’t have to promote it. People will link to you anyway.
LinksIt’s hard to get great links without great on-site content
= Quality of on-site content
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Semantics: Natural Links & Link Earning It’s not wrong or unnatural to ask for a link. SEO is marketing.
Good marketing requires strong promotion. SEO is no different - ask for links.
Editorial discretion means a built link is still earned - they choose to link.
More Confusion…• Content marketing is THE
answer• Links should pour in with great
content and PR?
• What is the relationship between content marketing and link building?
• Content marketing = link building
• Do I need to worry about link building?
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To realize the full potential of content,link building and content need to work
together
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Leverage your great content with link building research, outreach, and promotion
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•Social media
•Public relations
•PPC
•Email marketing
•Etc.
For more on how, read this article http://www.searchenginejournal.com/link-building-complements-online-marketing-strategies/118777/
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MentionsPeople are talking about your brand/business.
• Brand name• Keywords• Images
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• This content garnered more page views than we have ever had.
• Content was given to us.
• Has more links than the whole site.
Interview experts and others
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Competitor Analysis
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The benefits:
● Great source for link prospects● A better understanding of how to rank● Content ideation
Link Building complements other online marketing strategies
TheTakeaways
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Jon Ball
Page One Power
@linkbuildingjon
www.pageonepower.com
Thank You!
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