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Introduction To
Search Engine Optimization
PRESENTED BY
SOFTLETS
CONTENTS Define Search Engine
Search Engine Optimization
On Page Optimization
Off Page Optimization
Organic Search
Paid Search
SEO Recall
Why SEO?
Who are all using SEO
Social Shares
Connect
Define Search Engine
A Search Engine is a software system that is designed to search for information on the WWW
A Search Engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web.
Search Engine Optimization
SEO is a short form of Search Engine Optimization
SEO means to improve your visibility of a web page or website or to increase your business via Search Engine’s
It splits up into two types On Page Optimization & Off Page Optimization
Two major searches available in Search Engine’s like Organic & Paid
On Page Optimization
On Page Optimization refers to using specific terms in a webpage to
achieve higher Search Engine Rankings. The terms could be updated
on the visible parts of the page (what the viewer normally sees) or in
the code that creates the page (what the viewer does not see). All
Optimization is completed directly in the HTML file or page or “on
page”.
On Page Optimization Techniques
Title Tag Optimization ( 65 to 70 Chars ) Meta Description ( 150 to 160 Chars ) Meta Keywords ( 200 to 250 Chars ) Robots.txt Sitemap.xml Creation <h2>,<h3>, <h4>, <h5>, <h6> <img alt=”keyword” /> <b>, <strong>, <i>
Off Page Optimization
Off Page Optimization refers to web site optimization techniques,
implementations that help improve webpage search engine
ranking, and that are not implemented directly on the pages or
HTML file. Because some websites abused on page optimization,
off page optimization carries more weight.
Off Page Optimization Techniques
Directory Submission Social Bookmarking Article Submission Press Release Submission Classified Submission Blog Posting Guest Posting Commenting
Organic Search
Organic search results are listings on search engine results
pages that appear because of their relevance to the search terms,
as opposed to their being advertisements. In contrast, non-
organic search results may include pay per click advertising.
Paid Search
Paid Search: In contrast, non-organic search results may
include pay per click advertising.
SEO Recall
Why SEO?
Peoples are thinking
• Brand Awareness• Targeted Traffic• Long Term Cost Benefit• Brand Credibility• Competitors
Reason
• 70% of clicks for a particular search on are organic• 70-80% of searchers are ignoring the paid ads• 75% of users never click past the first page of results• 18% of organic clicks go to the #1 position, 10% of organic clicks go
to the #2 position, and 7% of organic clicks go to the #3 position.• 79% of search engine users say they always/frequently click on the
natural search results
So, Why Use SEO
How Important is being on the 1st page of results
• Basically If You’re ranked #1, you get 42% of the clicks
• #1 gets 4 times more clicks than #2!!
Industry Using SEO
Software
Information Technology
Ecommerce & Deals
Healthcare
Travel
Pharmaceutical
Real Estate
Social Networking
Social Media Contribution
Social Media is the new player
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Connect
SOFTLETSNO: 7, 3rd Kamarajar StreetChinnachokikulam, Madurai – 625002India Call: +(91)-(452)- [email protected]
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