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Search Engine Optimisation...
...the next generationImage Copyright Paramount Pictures
So what is SEO?
Image Copyright Jason J Smith
Some see SEO...
...as a Dark ArtImage Copyright Warner Bros
SEO is changing...
...new ways of working will emergeImage Copyright flitemedia.com
The best way to do SEO will be...
...not to do SEO
SEO
But first a Refresher
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2SEO works in 2 ways
1. On page optimisation
2. Off page backlinking
The Golden Rules:
‘You won’t get ranked for a search term unless you talk about it on your website’
‘You won’t get ranked for a search term unless you talk about it on your website’
‘That page is unlikely to rank well unless it has
optimised links from other relevant web pages’
“So let’s just over optimise and build a ton of backlinks?”
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Google is watching!
The Interflora Affair
In the future...
...SEO won’t be about trickery or alchemy
It will be about making friends
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SEO will need to be done in a natural way
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Web Content
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THE OLD WAY: boring, keyword stuffed, poorly written, unfinished
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Web Content
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THE NEW WAY: Engaging, unique, new, shareable, persuasive
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Web Directories
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THE OLD WAY: Multiple submissions to low quality free sites
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Web Directories
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THE NEW WAY: Local or industry vertical directories
Article Marketing
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THE OLD WAY: Outsourced $10 articles submitted by the 1000
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Article Marketing
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THE NEW WAY: Build author profiles with unique contennt on a handful of content sites
Backlinking
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THE OLD WAY: Only target a few phrases, point all links to same page
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Backlinking
Image sleeplessingainesville.blogspot.com
THE NEW WAY: Rotate anchor text and destination URL, credibility links from high value sites
Social Media
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THE OLD WAY: Ignore it
Social Media
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THE NEW WAY: Create an audience, encourage sharing, engage, participate
In summary:
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If SEO feels like a trick or a short cut it probably won't work
BUT before you start SEO...
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...make sure your website provides a great User Experience to visitors