2
2000 Baidu founded
北 京 BEIJING
2005 Listed on NASDAQ on August 5 (BIDU)
2007 First Chinese co. named to NASDAQ-100 Index
$80 billion Market Cap
45,000 Employees
6
China’s Mobile Internet Era
Smart phone
users in China (600M)
Shipment in Y2014
450M 1 of every 3 Chinese bought a
new smart phone
40% of global
shipment
7
Baidu is dominant in mobile search
400M Baidu Mobile
App Users
72% 96.3% Baidu Mobile user
penetration 4.1B Mobile
Search Query
Mobile search market share
Data from:YiGuan & CNNIC
8
Baidu Map: Largest LBS platform
User over 2 00M
Market Share
54%
21%
No1 Search satisfaction Multi search types, including voice search, natural language search, like “from Baidu office to Xidan building” Abundant local service
• Entrance for life service
• O2O online payment
• Personalized message
Image advantage
• HD satellite map and 3D vector map
• AR view, integrated with indoor map and positioning
9
Our mobile search platform is not only for search, but also for serving
Localized Click-to-action Personalized In real time Life service Health, life Q&A E-Book news
Baidu wireless search service
10
Traditio
nal
search form
Inconvenient input
Imperfect info
Restrained display
Learn flower in
a easy
w
ay
Image
recognition
11 11
• ILSVRC (ImageNet Large-Scale Visual Recognition Challenge) • Classification task: 1.2 million images contains 1,000 categories • One of the most challenging computer vision benchmarks • Increasing attention both from industry and academic
communities
• “Artificial Intelligence benchmark”
ImageNet Classification Challenge
12
Team Date Top-5 test error GoogLeNet 2014 6.66% Deep Image 01/12/2015 5.98% Deep Image 02/05/2015 5.33% Microsoft 02/05/2015 4.94% Google 03/02/2015 4.82% Deep Image 05/10/2015 4.58%
Deep Image: Latest Results, keep improving
13
音频监控 (勿动!)
人机多轮对话完成机票酒店预定
Tra
ve
l b
oo
kin
g
Vo
ice reco
gn
ition
Voice recognition——95% of accuracy
15
Mind Reader——we know you better Mind Reader enhances the user experience by showing highly-relevant
search results on easy-to-read page
Mind Reader
“You who came from the stars”
17
Keep improving to know our users better
Cross-screen track Cross-app track
Behaviors on APPs
On mobile On PC
Behaviors on wireless web
18
Agen
cy
Client
Tools Platform 91
wireless Browser
Motu Camera
Input Tools
PC faster
Cloud Storage Video
Player
Search Platform
Map Pic
Iqiyi Music
Hao123 Web
Video
Ad
Content Platform Post Bar
Baidu Doc.
Baidu Exp.
Baidu Knows
Recognition
Transaction Platform Group Buy
Nuomi
Baidu Wallet Baidu e-
Commerce
Stock Index
Unmanned vehicle
Smart Device Blood lipid Analyzer
Blood Pressure
meter Baidu i-camera
Search Result
Content Provider
Tran
sact
ion
Data Monitor
Traf
fic E
ntry
Business ecosystem based on Baidu platform
19
“Big Data’s big impact across industries”
Internet +
Embrace the internet Upgrade industries with new technologies
……
-‐From Forbes
20
Consumer
Identity
Natural Attribute
Living Habit
Living Interest
Social Style Location
Brand Preference
Product Preference
Consumptive habit
360 degree
Consumer Insights
21
Locate your target and build marketing strategy accordingly
Consumers with same car brand preference, usually have similarity of other interests
Consumer Insights
22
Based on cookies “BMW series 3”
Analyze consumer decision process
Key words luxury
300k+ RMB BMW sedan
Benz sedan
BMW sport BMW 325i BMW 3
Test drive
100 79.8 61.4 43.9 29.8 17.6
100 78.9 63.2 43.9 31.6 19.3
100 80.7 59.6 43.9 28.1 15.8
P 78.9% 80.0% 69.4% 72.6% 61.1%
80.7% 73.9% 73.5% 64.0% 56.3%
79.8% 76.9 % 71.5% 68.3% 58.7% average
Request confirmed
Info acquired
assessment purchase feedback
23
Special news on CCTV
Baidu migration Monitor crowd migration in Chinese
New Year with Baidu LBS tech
30
Smart traffic Unmanned vehicle
Big data + Technology
D living space
Map Aided drive
Special auto-drive
Voice assistance
31
Intelligence device
Big Data
Image recognition
artificial intelligence
Cloud video
LBS
Voice Baidu zoo
World Cup prediction
Du Robert
Flower identity
Travel booking
Chopstick
City crowd tracking
……
Top Related