SEAFOOD SAVERSSEAFOOD SAVERS
By Margareth MeutiaWWF-Indonesia Marine Communications
BACKGROUND
“Bad Practices”
Group“Good
Practices” Group
WWF in the past
Other NGOs
Competition for marine resources
WWF NOW
WWF Value: INSPIRING
Source: www.greenpeace.org
Exposing good practices as oppose to fighting bad practices
OBJECTIVES OF SEAFOOD SAVERS
1. To be a coordinating institution of corporate which possess good initiatives to achieve sustainable fisheries.
2. To provide assistance to corporate aspire to achieving MSC/ASC certification.
3. As a facilitating institution to socialize issues of sustainable fisheries
ASC
OBJECTIVES OF SEAFOOD SAVERS
4. To be a place of encounter between producers and buyers of sustainable seafood products
5. To facilitate information exchange among corporate members regarding sustainability issues
MEMBERS• Producers/Suppliers:
Any individual, groups or company practicing capture fisheries, aquaculture, processing, collection and delivery of targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon)
• Retailers/Buyers:
any institutions selling targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon) to end consumers
• Financial Institution:
any institutions funding or making investment in business of marine resources.
ALL SEAFOOD SAVERS MEMBERS WILL BECOME CHAMPIONS OF WWF-ID SEAFOOD CAMPAIGN 2011
STAGES OF IMPLEMENTATION
MoU (minimum requirement)
NO
What WWF will bring to the partnership
1. Technical and Strategic Capacity towards MSC & ASC
2. Communications capacity joint campaign
3. Advocacy & Lobbying Network national policy
ASC
REGIONAL PLATFORM
• Participating countries: Indonesia, Singapore, the Philippines, Hongkong
• Big Win: At the CTI Business Summit II, launch of Regional Seafood Savers Platform whose Partners from across the seafood market chain champion sustainable fisheries in the Coral Triangle.
INITIAL INDONESIA’S CORPORATE MEETING
SUPERINDO
INDONESIAN CANDIDATES
COMPANY LoI Due D. Id MoU Conditioning Evaluation & Planning
Agreement Rehab & Evaluation
Pulau Mas Bali Seafood International
Sea Delight Mustika Minanusa Aurora
Panca Mitra Multi Perdana
Ranch Market
ANOVA
PROGRESS OF COMPANIES
PROMOTION TRIAL WITH RANCH MARKET
IDENTIFICATION PROCESS
One cooperation- three contracts
1. Licence Agreement:Panda Development Fund (logo use etc.)Fee: X00.000 €
2. Sponsoring Agreement: Fee: X00.000€
3. Contract for Consultation: Fee: to cover one staff and additional consultants (e.g. for seafood assessments)
EDEKA cooperationEDEKA cooperation
Analysis of the seafood portfolioAnalysis of the seafood portfolio
2012: 100% sustainable 2012: 100% sustainable sourcing for all sourcing for all
seafood productsseafood products
Political ActivitesPolitical Activites
Moving seafood portfolio towards greenMoving seafood portfolio towards green
Communication to customersCommunication to customers
Guidelines for Seafood SourcingGuidelines for Seafood Sourcing
Internal communicationInternal communication
TraceabilityTraceability
EDEKA cooperationEDEKA cooperation
Working along the supply chain to improve fisheriesWorking along the supply chain to improve fisheries
terima kasih..
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