Scott OttawayWW Industry Directory – Cloud PlatformsOperator Channels B2B
Michael ChacónLicensing Program ManagerOperator Channels B2B
System Center 2012 Service Provider Value Proposition & Licensing Overview
January 17, 2012
Target Audience and Briefing Objectives
• Target Audience: Hosting Service Providers using the Service Provider Licensing Agreement (SPLA)
• Overview of System Center 2012 Product• Overview of System Center 2012 Licensing
Changes
Cloud instances are growing at
45% CAGR
19% of new Private Cloud
instances will be at Hoster
datacenters by 2014
Service Providers are Critical Partners for Microsoft
Hosting is
growing 4x faster than Enterprise
Cloud SPs will account for
>20% of combined server
and storage spending by
2014
CommonTechnologies
Microsoft Cloud VisionCommon experience across all clouds
MicrosoftPublic Cloud
CustomerPrivate Cloud
▪ DevelopmentIdentity ▪ Virtualization ▪ Management
Service ProviderCloud
Microsoft Cloud Vision Common experience across all clouds
MicrosoftPublic Cloud
CommonTechnologies
CustomerPrivate Cloud
▪ DevelopmentIdentity ▪ Virtualization ▪ ManagementManagement
Service ProviderCloud
System Center: Built for the Future. Ready Now.
Backup & Recovery
Application Insight
IT Process Automation
Configuration
Service Management
Monitoring
ServiceManager
Orchestrator
Data ProtectionManager
Operations Manager
Configuration Manager
App Controllernew
Virtual MachineManager
ComponentsCapabilities
new
Virtual Workload Provisioning
Best-in-class management for Service Provider Clouds
System Center 2012: What’s New
1. Manage HW, Hypervisor, OS and Apps
2. Deep Management Insight for Windows, Microsoft Apps & Non-Microsoft Apps
3. Deep Application Insight
4. Process Automation5. Multi-hypervisor Support6. Network Monitoring7. Service Templates8. Self-Service Provisioning
Top Features of System Center 2012
Productive Infrastructure
Best-in-Class Windows
Management
HeterogeneousSupport
Best-in-class management for Service Provider Clouds
Grow Your Business with System Center 2012
Service Provider Opportunities
Productive Infrastructure
Best-in-Class Windows
Management
HeterogeneousSupport
Secure Virtual Machine Hosting Server Management Application Management Website Management Desktop Management
System Center 2012 Product Lineup for SPLA
System Center 2012 Key Licensing Changes
Processor Model: Processor licenses replace SALs for server
management scenarios
Simple Licensing:5 product offers rather than many
Consistent Capabilities:2 server editions deliver consistent
capabilities
2 E
dit
ions
– Sam
e C
om
ponen
ts
System Center 2012 Software Components
only these components – virtualization is the only difference
For Highly Virtualized Environments
For Lightly or non-Virtualized Environments
Processor Model
Key L
icensi
ng T
ake
aw
ays
Simple Licensing
Consistent Capabilities• All components plus ability to manage high end
workloads
• SQL technology included
System Center 2012 Server Management Licensing
• Datacenter Edition: 1-proc license, manage unlimited OSEs
• Standard Edition: 1-proc license, manage 1 OSE
• Server management software included
System Center 2012 Client Management Licensing
No change to SAL license model for managing client OSEs
Key L
icensi
ng T
ake
aw
ays
Configuration Manager includes Virtual Machine Manager
Forefront Endpoint Protection joins System Center 2012 family of products
System Center 2012 Transition Timeline
Core Infrastructure Server Standard
January 2012H1 Calendar Year
2012 January 2013
Subscriber Access Licenses • Single Standard Client SAL
(with or without SQL Technology)
• Single Standard Server SAL
(with or without SQL Technology)
• Single Enterprise Server SAL
(with or without SQL Technology)
• Server Management Suite Enterprise (SMSE)
• Server Management Suite Datacenter (SMSD)
Core Infrastructure Server Datacenter
Processor Licenses
NEW
System Center SKUs on the price list before GA stay on the price list during 2012 except SMSE & SMSD
Processor Licenses• Core Infrastructure Server
Datacenter
Subscriber Access Licenses for Clients
Datacenter Edition is the Best Value for Service Provider CloudsSystem Center 2012 Standard
Licenses Required
System Center 2012
DatacenterLicensed Required
Example 1:2 One-processor servers, non-virtualized
2 or 2
Example 2:1 Two-processor server, non-virtualized
2 or 2
Example 3:1 One-processor server and three virtual OSEs
3 or 1
Example 4:1 Two-processor server and eight virtual OSEs
8 or 2
Server OSE
Server OSE
Server OSE
Server OSE
Server OSE
Physical OSE
Server OSE
Physical OSE
Server OSE
Bestvalue
Bestvalue
Core Infrastructure Suite (CIS) is the Best Value
Datacenter
Highly Virtualized
Core Infrastructure Suite
Simplicity:License the well managed and protected datacenter together on a per processor basis with unlimited virtualization rights.Cost Savings:Acquire a well managed and protected cloud at a lower cost.
CIS licenses all the platform technology required for a service provider cloudCIS Software Included:•Windows Server•System Center
Core Infrastructure Suite Cost SavingsGet the entire System Center Suite for only 16% more than Windows Server Datacenter
Customers purchasing Core Infrastructure Suite per-processor licenses saves 20% over
purchasing products separately
Core Infrastructure Suite Value at Lower Cost
Only 16% more over Windows Server Datacenter standalone
Prod
ucts Pur
chas
ed S
epar
atel
y
Core
Infra
stru
ctur
e Su
ite D
atac
ente
r$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Core Infrastructure Server Suite Data-center
Forefront EndPoint Protection
System Center Server Management Suite Datacenter
Windows Server Dat-acenter
20%
Win
dows S
erve
r Dat
aCen
ter
Core
Infra
stru
ctur
e Su
ite D
atac
ente
r$0.00
$20.00
$40.00
$60.00
$80.00
Core Infrastructure Server Suite Datacenter
Column1
Windows Server Dat-acenter
16%
Section III – Resources & Calls to Action
Microsoft Commitment & InvestmentHuge momentum for partners to build Private Cloud practice
Partner Programs & Investments
Drive StrongAwareness &
Customer Demand
Generation
Journey to the CloudGoal: Drive Demand and optimize
opportunities
New: Private Cloud Immersion
Private Cloud LaunchGoal: Fundamentally change
industry momentum by winning Private Cloud
New: Major H2 Execution
Global Advertisement
Hyper-V Cloud Accelerate
Resources for Microsoft Cloud assessments, proof of concept, pilots, and
deployments
Service Provider Cloud Toolkit
Guidance to help establish SLAs and create portals that
customers can use to provision, manage, and
monitor their infrastructure
Deployment Planning Services
Drive more sales by evaluating customer
environments and getting monetary benefit by using
customer SA hoursFast Track Partners
Pre-configured servers from Fast Track Partners help you
get your private cloud solutions deployed faster
Cloud Assessment Tool
Lead generation tool for developing and implementing
Private and Public Cloud solutions
Microsoft Hosting Days
Join other hosting providers in discovering new ways to build
and grow your hosting business.
Resources
PLAN
• Hosting Resources on MPN
• Windows Server® 2008 R2 SP1 with Hyper-V™ & System Center 2012
• System Center 2012 Community Evaluation Program
• Hosting Deployment Accelerator
• Hosting Days Events
ENABLE
• Hosting Competency
• Virtualization Competency
• Identity and Security
Competency
• Systems Management Competency
• Server Platform Competency
• Microsoft Action Pack Solution Provider
CREATE DEMAND
• Customer Cloud Assessment Tool
• Private Cloud Campaign Materials
• Pinpoint
SELL
• License Mobility through Software Assurance
• Microsoft Services Provider License Agreement (SPLA)
DEPLOY
• Service Provider Cloud Toolkit
• Deployment Planning Services
• Microsoft Private Cloud Fast Track
• Hyper-V™ Deployment Guides
• Security Compliance Manager
1 2 3 4 5
For more information on System Center 2012, visit the Microsoft Server and Cloud Platform site
Why Microsoft needs Service Providers
Service Build
Sell
Advi
se
Diff
erentiate
Partners
• Continue to build and deliver cloud services to provide agile and cost effective solutions for your customers
You…
• Provide support and self-service tools for customers
You…
• Create recurring revenue streams by providing value-added solutions, and up-selling/cross-selling with attached services
You…
• Provide differentiated services based on SLAs, location, customization, and market verticals
You…
• Are the trusted advisor for customers to navigate the cloud landscape
You…
Calls to Action
Learn more about the new features in System Center 2012 Visit: www.microsoft.com/systemcenter
Better understand System Center 2012 licensing
Talk to your Account Manager or Reseller about the value of the Core Infrastructure Suite
Download the latest product and deploy System Center 2012 in a test environment today
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to
be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Appendix – System Center 2012Key Features and Service Provider BenefitsNote: Use these slides for TDM audience presentations
System Center: Built for the Future. Ready Now.
Backup & Recovery
Application Insight
IT Process Automation
Configuration
Service Management
Monitoring
ServiceManager
Orchestrator
Data ProtectionManager
Operations Manager
Configuration Manager
App Controllernew
Virtual MachineManager
ComponentsCapabilities
new
Virtual Workload Provisioning
Manage Private and Public Cloud applications and
services with a common solution
System Center 2012 Partner Opportunities & Benefits
Heterogeneous support Multi-hypervisor, cross-platform
monitoring Integrated automation across
management toolsets
Process automation Integrate and extend your existing
toolsets and build flexible workflows (or runbooks) across multiple systems
26 Integration Packs out of box to interoperate with toolsets from HP, BMC, CA, EMC and VMware
Network Monitoring
Self-service infrastructure Pool and abstract datacenter
resources and deliver self-service infrastructure
Simplify and standardize your datacenter with a flexible process automation platform
Allocate/delegate this pooled fabric to your customers in a flexible yet controlled manner
Maximize existing datacenter investments with cross-platform manageability
PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS
MANAGEMENT HETEROGENEOUS SUPPORT
Seamless Management through a Single Pane of Glass
Heterogeneous Environment Management
Process Automation
Self-service infrastructure
Your customers can request additional cloud capacity in self-service mode
Platinum200 400 20
Marketing
Anticipating holiday season shopping spike Submit
SubmitFlexibly add capacity to the
customers through a Service Catalog request
PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS
MANAGEMENT HETEROGENEOUS SUPPORT
System Center 2012 Partner Opportunities & Benefits
Deep application monitoring and diagnosis Improve availability and performance
with deep application monitoring and diagnosis
Comprehensive end-to-end manageability Best-of-breed management for
Windows infrastructure and workloads
Remediate application issues faster and improve SLAs
Service-centric approach Optimize application lifecycle with
service templates and self service Application and service owners to
deploy and manage services on private clouds
Maximize your datacenter investments with integrated management and automation across whole stack
Reduce administrative effort and expense by dramatically simplifying application servicing with image-based configuration and management
Standardize end-to-end application lifecycle and increase the depth and breadth of your services
PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS
MANAGEMENT HETEROGENEOUS SUPPORT
Service Centric Approach
Comprehensive App Manageability
Deep App Monitoring and Diagnosis
Service Template - Multi-Tier .Net App
Data
Scale Out Rules
SQL
HW Profile OS Profile App Profile
SQL DACpackage and configuration
settings
App
Scale Out Rules
App Server
HW Profile OS Profile App Profile
App-Vpackage and configuration
settings
Web
Scale Out Rules
IIS
HW Profile OS Profile App Profile
W2K8.VHD OS Settings
MSDeploy package
and configuration settings
PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS
MANAGEMENT HETEROGENEOUS SUPPORT
Deep application insight, and management of services as well as virtual machines
Server Application Virtualization
OS
Easily Upgrade Applications
.NET
Java
AppOps
Standardized Application Provisioning
DCAdmin
AppOps
Scale out & health policy
Scale out & health
policy
Scale out & health
policy
Service template (Multi-tier .NET applications)
IIS
HW profile
OS profile App profile
Application server
HW profile
OS profile App profile
SQL
HW profile
OS profile App profile
Web tier Application tier Data tier
PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS
MANAGEMENT HETEROGENEOUS SUPPORT
Comprehensive Management of Heterogeneous IT EnvironmentsSystem Center 2012 Partner Opportunities & Benefits
Maximize your datacenter investments with cross-platform manageability
Improve service reliability across multiple management tools and systems
Enables self-service managing everything from infrastructure to applications across multiple platforms
Offer to your customers best-of-breed management for Windows infrastructure and workloads
PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS
MANAGEMENT HETEROGENEOUS SUPPORT
• Run and monitor multiple operating systems
• Drive process automation and configuration across platforms and toolsets
• Develop applications using multiple application toolsets
• Manage multiple hypervisors (MS, VMware, & Citrix)
System Center 2012 Integrates Existing Tools
OPERATING SYSTEMS
APPLICATION FRAMEWORKS
MULTI-HYPERVISOR MANAGEMENT
HYPER-V CLOUD FAST TRACK
3RD PARTY MANAGEMENT
Manage through a single pane of glass Integrated automation
PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS
MANAGEMENT HETEROGENEOUS SUPPORT
Monitor Your Datacenter Infrastructure with a Single Pane of Glass
Heterogeneous monitoring
SQL Server Performance Dashboard: OperationsManagerDWSQL Server Availability over last 24 hours
SQL CPU Utilization over last 24 hours
SQL Memory Usage in KB
Total Memory Used on Server80%
Total Memory: 50,000 KB
Disk StorageData Files: 17.6 GB
66%
2%Log Files: 6.93 GB
SQL Server Properties
PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS
MANAGEMENT HETEROGENEOUS SUPPORT
System Center 2012 – What’s New
Centralized management of DPM servers
Role based administration
Item-level recovery for virtual machines
Save time with consolidated management server console
Secure access for the broader IT team
Quicker time to recovery
Data Protection Manager
Configuration Manager
Improved Settings management with remediation
Integrated anti-malware with System Center Endpoint Protection
Delegated Administration
Improved Settings management with remediation
Integrated anti-malware with System Center Endpoint Protection
Delegated Administration
New for System Center 2012
Benefits
System Center 2012 – What’s New (cont)
Service Catalog
Self Service Request Portal
Release & SLA Management
Data Warehouse
Increase organizational agility with customized service offerings
Improve corporate compliance through process management
Improve business intelligence through customized reporting
Service Manager
App Controller
Role-based access for the App Owner
Single view of delegated resources across Private & Public Clouds
Deploy and manage services as well as virtual machines
Increase App Owner agility with self-service interface
Save time by bringing together all delegated infrastructure
Improve reliability by deploying template-based services
Benefits
Operations Manager
Simplify management with visibility across the stack
Decrease time to resolution with deep application insight
Improve insights with personalized reporting
Performance ManagementMonitoring across Public and Private CloudsImproved UNIX & Linux supportNetwork MonitoringCustomizable dashboards
NEW!
New for System Center 2012
System Center 2012 – What’s New (cont)
Aggregate, standardize and delegate datacenter resourcesMulti-vendor hypervisor supportService TemplatesServer Application VirtualizationDynamic Optimization
Preserve and optimize existing infrastructure investments
Improve infrastructure SLAs
Save time with standardized service creation and upgrades
Reduce costs through power optimization
Virtual Machine Manager
Orchestrator
Workflow automation
Third party integration
Simple design of custom workflow runbooks and integration packs
Publish-Subscribe Data Bus
Lower costs and increase reliability by automating repetitive tasks
Simplify heterogeneous datacenter management
Benefits
NEW!
New for System Center 2012
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