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Ways of packagingand presenting milk in
schools-an Africanperspective
Content
Introduction
African Perspective
Why Milk
Packaging Formats
Examples in Africa
Contacts
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Tetra Paks vision
We commit to making food safe and available, everywhere
Global Concerns, Our Concerns
The most creative agentsof change may well be
partnerships among Governments,
private businesses, non-profit organisations,scholars and concerned citizens
~ Kofi AnnanUN Secretary General
1. Eradicate extreme poverty and hunger2. Achieve universal primary education3. Promote gender equality and empower woman4. Reduce chi ld mortali ty5. Improve maternal health6. Combat HIV/AIDS, malaria and other disease7. Ensure Environmental sustainability8. Develop a global partnership for development
By 2015!
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Food for Development Office
Tetra Pak VisionWe commit to making food safe and available, everywhere
FfDO MissionTo proactively support our partners by providing knowledge
and expertise to initiate and support socially sustainable
agricultural, feeding and food development programs.
STRATEGY
The Value Chain Model- From Cow to Consumer
ConsumersSchool Milk
Support forFeedingProgrammes
Consumerinformation
Dairy farms
Support fortraining ofdairy farmers
Equipment
financing
Dairy Plant
Commercialfinancing ofdairy plants
Management
support andtraining
Distributors
Support formarketdevelopment
Jobs are created in each stage of this value chain.
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1. School Milk/feedingPrograms
2. ProductivityImprovements among;- workers employed in
Labour Intensiveindustries
- people Living withHIV/AIDS
Focus Areas for Africa
Feeding ProgramInitiative:
Foreign Aid fundedprogrammes
Grass root communityinvolvement
Public / Privatepartnerships
StrategyEstablish Partnerships for Food for Developmentinitiatives based on Tetra Pak products and knowledge
- Agricultural development
- Private sector development
- Job creation
- School feeding programmes
- Malnutrition & diseaseeradication
- Emergency relief
- Productivity improvementprogrammes
Poverty AlleviationHealth & Nutrition
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An African Perspective
Key Challenges:Hunger/Starvation Malnutrition Poverty Disease HIV/Aids Diversity Big Population
Poor Infrastructure War
Why Milk?
TP No.xxx, AB11
MILKS WHOLESOME GOODNESS
Milk contains the following nutrients: Proteins = body building & growth
Carbohydrates = energy
Fat = energy
Vitamins (A, D, B6, B12 ) = protection against diseases
Micro nutrients = protection against diseasesCalcium, Magnesium, Niacin, Phosphorous, Zinc, Folic acid
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Packaging Formats
Packaging must address the following: Food Safety
Convenience
Affordability
Food Safety Product remains fresh for months without refrigeration
and preservatives
Hygienic ready to consume solution
A key to private sector development and job creation
TP316, 0102JH
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Convenience
Cost-effective transport and storage withminimal environmental impact
No need for cold chain
Makes safe food available the whole year
Available in portion packs:200ml and 250ml
TP101, 0303JH
A package should savemore than it costs
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Affordable Solutionsfrom Tetra Pak
Tetra Fino AsepticTetra FinoTM Aseptic packages for economical milk
Customers
low cost system
ambient distribution :
territorial coverage expansion
Tetra Pak quality brand image enhancer
ambient storage
minimal losses
long shelf life
milk availability at all times promote impulse purchases
guaranteed safety
protected product quality
convenient
on-the-go or in-homeconsumption
affordable
ConsumersCustomers Channel
Available in 200ml, 250ml500ml and 1000ml
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Customers
High-quality, high-speed system
Low cost, thanks to:
- Efficient production
- Flexo print- Minimum surface
packaging
Ambient storage
Reach remotelocations
Distribution in
returnable cratesand/or disposableboxes
Content kept fresh
Retains nutritionalvalue
Handy size for
children Unique and fun
shape
Channels Consumers
0507 Tetra Pak Carton AmbientEmerging Segment, TPCA678A
Tetra Classic Aseptic
Tetra Classic Aseptic packages for economical milk
Tetra Brik Aseptic
Customers Channels Consumers
Versatile costeffective package
Flexible packagingsolution
Smart logistics
Ambient storage
Reach remote
locations Effective and cost
effective distribution
Content kept fresh
Safe no need for
preservatives Retains nutritional
value and taste
Handy size forchildren 200ml,250ml
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Nigeria- Dairy Development
Presidential Committee on dairy developmentinaugurated March 2004 as a result of FfDOpresentations
FfDO fact finding field visits in Financing, DairyDevelopment and Feeding Programmes
Dairy Development Pilot
under development
for Nasarawa State:
- improved milk production
- UHT dairy
Nigeria
- Feeding Programme
Fortified cereal drink Nutri Sip
Pilot covers 60,000 children
FfDO expert to work with implementation More states to follow - Federal Government willing to
share costs with State Governments
Local production to replace imports asap
School Feeding PilotProgramme to belaunched in NasarawaState May 2005
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Tanzania- Dairy Development
Milk production: low yields, low quality, most local milksold unprocessed
Processing industry: lack of raw milk, operate on lowcapacity, lack of management capacity
Result: large imports of dairy products
Dairy companies identifiedwanting to develop UHTproduction based on local milk
Dairy Development Projectdefined by Tetra Pak within
UNDP/Growing SustainableBusiness initiative, study to becofunded
There is no finer investment for anycommunity than putting milk into children.
WINSTON CHURCHILL
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Contacts for more Information
Andanje Mwairumba, Country ManagerUganda
Email: [email protected]
Helen Too, Food for DevelopmentCoordinator (East Africa)
Email: [email protected]
Tel: 254 20 534300
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